Political Web Reading Down (Except Here)

by: tremayne

Fri Nov 21, 2008 at 10:15


The following blog item concerns blogging. That makes it "meta." If that's not your thing, scroll down.

It's taken as a given that interest in politics reaches a zenith around November of even-numbered years. Political blog traffic tends to spike, big name bloggers eat caviar and buy Mercedes and live the good life. Then on, say, November 5 traffic drops off and it's back to ramen noodles and riding the beat-up Schwinn.

Sites entirely focused on election-related number compiling and crunching are particularly susceptible to the cycle described above. Hence, Nate Silver is worried about traffic at his site and did some investigating:

TheAtlantic.com          125%
DrudgeReport.com      124%
HuffingtonPost.com     109%
NYTimes.com                97%
WashingtonPost.com    82%
FOXNews.com              78%
TalkingPointsMemo.com 71%
DailyKos.com                68%
Slate.com                     67%
RedState.com               66%
NationalReview.com       63%
FiveThirtyEight.com      59%
Politico.com                   55 %
Pollster.com                  37%
BarackObama.com        37%
Electoral-Vote.com        30%
RealClearPolitics.com    25%
RasmussenReports.com 15%
Gallup.com                    12%
JohnMcCain.com             9%

Additional analysis below.

tremayne :: Political Web Reading Down (Except Here)

You can see that Nate's site has retained a bit more than half of his pre-election traffic. I duplicated Nate's method for a few more sites on the left and right:

Openleft.com       174%

Mydd.com              85%

TheNextRight.com  83%

FreeRepublic.com   75%

Talkleft.com          68%

HotAir.com            64%

Now, I hope, for Openleft's sake, these numbers have some validity although I agree with Nate Silver in this:

Any number of caveats apply -- including that Alexa.com estimates are usually pretty blunt insturments(although they're a little bit better for relatively large sites like these). But you see the sites running along something of a spectrum from campaign-specific to general political (and sometimes cultural) interest.

At any rate, it appears the week's "All Lieberman all the time" strategy paid off big time (<---snark)  (<---meta snark).

 

Poll
Openleft.com Should Write More About Which?
Joe Lieberman
Obama Transition
Economic Upheaval
Lizard People
Change Nothing

Results


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Nate oughtta control for amount of (0.00 / 0)
content posted, somehow. 538 is posting about 60% as much content as they were, pre-election. I wonder what that relationship looks like.

you're right (0.00 / 0)
that's a big driver of traffic. He didn't examine any causes of the traffic but just compared it post and (mostly) pre-election.

[ Parent ]
Agreed (0.00 / 0)
I go there once every two to three days now. I used to visit 538 several times a day to check for updates, but lately it's easy to catch up with two days worth of posts in 10 or 15 minutes.

Nate - if you're reading this, consider this a vote for updating more frequently. Openleft is my favorite spot on the web because it lies between the voluminous & often inexpert information of a Daily Kos, and the well-informed but very sparse info of a 538. Maybe you should add another writer or two?


[ Parent ]
The pre-election traffic was inherently inflated (4.00 / 2)
A lot of people I know were so obsessed with the polling that they would check 538 and Real Clear Politics and whatever the other site is like 50 times a day. (I tried to get them to stop but they wouldn't listen.) So no matter how great 538 is, it's going to take a hit in traffic just because that kind of person isn't clicking "refresh" every five minutes any more.

Not that he can't grow his traffic, but he shouldn't take the numbers right before the election as his baseline.

And he should post more often.


It's the Quick Hits keeping Open Left's traffic up (4.00 / 5)
It's an addictive left blogosphere AP wire that has me keep an open window on my taskbar to F5 every 20 minutes or so in between tasks at my work.  

I don't think I'm speaking for me only.

John McCain won't insure children


Yes, you speak for me too. (0.00 / 0)
The main reason I check in more than once per day is to see what new quick hits have popped up.

[ Parent ]
I am reminded... (0.00 / 0)
of an old Red Skelton Christmas bit.  Clem Cadiddlehopper is running a Christmas tree lot and he can't understand why business was going great guns and, "...now, on the 26th, nothin'!"  

It's disturbing ... (0.00 / 0)
that so many OpenLeft.com fans apparently don't realize that the election is over. (Well, I guess there's still the Minnesota and Georgia Senate races to drive traffic.)  Anyway, thanks for the Red Skelton citation.

[ Parent ]
hmm (0.00 / 0)
If you look at the "SiteMeter" for Open Left, it shows a  drop in traffic since the election. You can see the sitemeter by clicking on the button at the bottom of the page.

yes (0.00 / 0)
those measures often diverge. As Chris might say, the truth is in between.  

[ Parent ]
Very Interesting (0.00 / 0)
I find myself reading different blogs now that the election is over, mostly ones that focus on economics and energy.  This happens every cycle - I went two months without even vistiting DKOS in 2004.

We are in the midst of the greatest economic crisis in a half century - blogs that can talk intelligently about that crisis will be winners.  

BTW - I am kind of interested in what happens to the PUMA sites.  Noquarter, for example, is now re-instating Pro-Obama accounts.

Soapbox is alegre's corner.


Which econ/energy blogs? (0.00 / 0)


[ Parent ]
way down at the fifth tier (0.00 / 0)
here's what I've noticed at Bleeding Heartland, which is tiny by the standards of Open Left and 538, but one of the larger Iowa political blogs.

We started getting a lot more hits in November and especially December 2007, and January 2008 was huge (because of the Iowa caucuses). Then traffic dropped back, but stayed above where it had been in early fall 2007.

Then in March, April, May and June 2008 we had steadily increasing traffic, presumably because of the Democratic primaries in the third and fourth Congressional districts.

Traffic dropped a little after the June 3 primary but stayed above where it had been in March and April.

Then we had another noticeable spike in October and November. Since the election, traffic has dropped off somewhat, but seems to be settling above the average level we had in the summer.

I am curious to see what happens during the legislative session (January through April). Last winter I definitely noticed more hits on Tuesday through Thursday, when the statehouse is busy.

Join the Iowa progressive community at Bleeding Heartland.


Hmm... (4.00 / 2)
Looks like this site could really attract a lot of traffic if it only catered more to the needs of the Lizard People.

Pop-culture analysis: (0.00 / 0)
At any rate, it appears the week's "All Lieberman all the time" strategy paid off big time (<---snark)  (<---meta snark).

It looks like Joe Lieberman blog commentary has "jumped the snark."


People Got The Bug (0.00 / 0)
Obama knows it that's why he's putting together an ongoing grassroots movement.  There was an article, today in the local paper:

President-elect Barack Obama's campaign battle cry - "fired up and ready to go" - took on new life Thursday night as his volunteers kicked off a new drive to help the incoming administration pass a bold, progressive agenda.
 

Open Left is positioned to be a player in all this.  Hopefully it can lose some of the negativity and obsessions and be a place to learn, discuss, and move into the future.

I love this site but please, I ask, beg, supplicate, one more time, can there be a thread somewhere to discuss ideas for the site.   It's like Latin around here, nothing seems to change.

No letup by Obama supporters  


Chris never caught on but Paul did. (0.00 / 0)
And that is to the power of multi-vote polls that come with Soapblox. Your poll is a perfect case for multi-vote polls. "Pick all the areas that you think we should write more about," would be the question and then load it up with possibilities and let us choose as many as we like.

We do this all the time at PrairieStateBlue for whom we would be comfortable with for replacing folks like Obama and Emanuel. It yields really good results even without a lot of voters.

Jeff Wegerson


A forum maybe? (0.00 / 0)
Call me crazy, but Open Left could use a forum. I look at the quick hits, and half if not more would do much better as forum topics than news items. I like the idea of a news-only quick hits (really great for syndication) and I know Chris has mentioned before that he wants the opinion out of quick hits.

I know a forum comes with a whole new set of headaches, but there seems to be a large enough crowd here to make one work. And besides, what other political blog has a forum?  

"Don't hate the media, become the media" -Jello Biafra


chat room? (0.00 / 0)
Why don't any political blogs have chatrooms? It might be nice to be able to discuss politics with people in real time...

DKOS (0.00 / 0)
used to have a room in 2004 that you could go to on primary nights.  It was kind of fun.

I didn't see one for the 2004 general election and have not seen one since.


[ Parent ]
Is it in any way surprising that 538's share is down? (0.00 / 0)
The whole site was absolutely geared to the election.  I'm amazed anyone looks there anymore.  I haven't in over a week.  Which is not to criticize Nate Silver.  The guy obviously has a lot on the ball.  But the very nature of what he does does not sustain a lot of ongoing interactive interest.  Nor should he expect it to.

sTiVo's rule: Just because YOU "wouldn't put it past 'em" doesn't prove that THEY did it.

bigger study of this type coming out in April (0.00 / 0)
Hey folks,

Not to self-pimp, but I'm actually presenting a paper on this topic for the Midwest Political Science Association annual meeting in April.  I've been aggregating traffic, hyperlink, and total comments stats for the top 25 progressive and conservative blogs for the past ten weeks.  That should then let me get a much better handle on what the elite blogosphere looked like before all this election traffic, what sites benefited most from the traffic, and how many people stuck around/what sites grew as a result of it.

For those who are interested in a preview, the data is publicly-available and can be viewed at www.blogosphereauthorityindex.com.  I can post a link to the paper here once it's completed if anyone's interested...


why don't you blog more about John McCain? (0.00 / 0)
heh

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