Empathy for Newspapers

by: Chris Bowers

Sat Apr 11, 2009 at 16:30


Newspapers around the country are in serious trouble. Among the emerging online outlets, which are at least partly responsible for the decline of newspapers, the reaction has largely ranged from "it's their own fault" to "meh--it was inevitable."

As someone who celebrates the vastly declining cost of, and barriers to, information of all sorts that has come with the rise of the Internet, the "meh--it was inevitable" perspective makes a lot of intuitive sense. The network neutral Internet is the greatest cultural achievement since the printing press, and quite possibly the greatest cultural achievement of all time. It is a broad, democratizing force that has made self-publication available to over one billion people, broken down barriers to information access more than any other invention in history, and even created vast new social meeting spaces and opportunities for interconnectedness. And even if you don't like the Internet (which isn't bloody likely if you are reading this), it is still impossible to deny that it is the way of future it can't really be stopped (although telecom companies still threaten to stunt it quite a bit).

However, the declining cost of information also means that the tens of thousands of middle-class jobs the newspaper industry has shed are being replaced by tens of thousands of low-wage jobs in a new digital sweatshop. Information production is becoming a less viable way of making a living, and the lowered cost of information on the Internet is directly responsible for this severe wage reduction. Apart from a few highly compensated positions at in the short head, even the progressive political blogosphere has created mainly a bunch of low-wage jobs with few benefits, and vastly increased work requirements. For example, in the abstract, you might think that being the lead, co-lead, writer for websites which, over five years, have generated 40,000,000 visits and 60,000,000 page views, would have resulted in a pretty high standard of living. However, I can tell you from personal experience, that such an impression would be completely wrong. A year ago, the International Herald Tribune had a good article about the new low-wage economy to which the Internet has given rise.

And this is where I have a lot of empathy for the decline of the newspaper industry. Even though it was pretty much inevitable that the rise of the Internet would put a severe dent in the newspaper industry, and despite the vast cultural outpouring the Internet has brought with it, making a living as an information producer is now more difficult than ever. Whether you work for a newspaper that is struggling financially, or whether you work for an emerging media outlet online, in both cases you are probably scrambling to find a way to make ends meet. Long-term, it seems unlikely that information production will be an industry that produces a lot of stable, middle-class jobs. With the lowered cost of information comes a lowered value in the production of information, and increased information consumption cannot make up the difference.

The future waits for no one, and it would be futile to try and devise some way to turn back the clock. However, if you are a young person considering a career as a writer, the prospects of becoming a stable member of the middle-class aren't very good either online or in the dead-tree world. Perhaps this will change as the Internet economy matures, but it is equally possible we have entered a new period where writing for a living results primarily in downward, long-term socioeconomic mobility. In the future, writing might simply become a working-class profession.

Chris Bowers :: Empathy for Newspapers

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Our culture (4.00 / 3)
has a tendency to selectively blame collectivities (industries, companies, countries) for the choices of the elites who control them, leading us to seek to punish or fail to protect the non-elites that make up those collectivities.

It seems strange that our discourse continues to worry about the health of the economy but then mock efforts to protect or increase middle class jobs, as if these things can be separated.

It's never made sense to me. Whether newspapers are a worthwhile thing is unconnected to the question of whether the people who run them are rubes.

Support a Pennsylvania Progressive for Governor - Joe Hoeffel


The error in this post is in considering a career as a writer (4.00 / 1)
Writers do not choose a career (I am emphasizing the word writer) they are compelled to write, to express.  

thank you (4.00 / 3)
thank you for reducing the motives of the world's several hundred million writers to a single point.

everyone does everything for the same, single reason.  


[ Parent ]
I make my living as a novelist. (0.00 / 0)
My problem with Chris's post is that he thinks that writing isn't already a low-wage career! (Of course, he's talking about 'information production' not fiction.)

And believe me, I find nothing more compelling than the mortgage.

What I don't understand, Chris, is why advertisers aren't more interested in 60,000,000 page views. Because I'm with you this post, and the only answer I've ever heard as to 'who's gonna pay' is advertisers. Maybe this is just the brutal truth: If your 60,000,000 page views don't justify ad rates that make you a good living, or if my 20,000 copies sold don't make me a good living, then there's no reason we should expect one.

I've always thought I'd be a good dental hygienist.


[ Parent ]
I can say this for sure (4.00 / 2)
I wouldn't be writing so much for Bleeding Heartland if I didn't live in a low-cost area and in a home I inherited (no rent, no mortgage).

Even before the decline of newspapers, a lot of entry-level jobs in print journalism did not pay much. Harper's magazine used to pay its interns nothing (don't know if that's changed). One of my friends got a job in publishing straight out of college and was being paid $15,500 a year in Manhattan in the mid-1990s. That's a joke if you're not independently wealthy.

Join the Iowa progressive community at Bleeding Heartland.


having the ability to blog (4.00 / 1)
there are economic conditions that make the amount of time you can spend writing online possible. thanks for pointing that out, and reminding people of it.

too frequently, this is forgotten.


[ Parent ]
not long ago I was explaining my blog (0.00 / 0)
to a family friend who's had a successful career in the business world. He was intrigued but wanted to know, "How do you monetize that?" I had to break the news to him that I pretty much don't, and only a tiny fraction of political bloggers can earn a living through advertising revenue on their blogs.  

Join the Iowa progressive community at Bleeding Heartland.

[ Parent ]
20+ years ago I worked in Boston w/ scores of (4.00 / 1)
writers and painters and actors and sculptors and photo-whatevers ...

some of them worked next to me as cooks,
most were waitrons.

while I'd be willing to pay 50 or 100 bucks a year for information people to be employed getting information,

and I sure as hell don't care if the synchophants, toadies and elitist fucks of Time magazine or the NYT or the WAPO gotta go work for 12 bucks an hour or $120 a night in tips.  

is it my fault that every jackass with a internet business plan bases it off of AOL's screw-everyone-outta-20-bucks-a-month phantastical voyage to riches, or microsoft's you-gotta-buy-MORE-of-my-crap-to-make-the-other-crap-work CRAP?

there are 50? 100? 150? million people using the internet for news in the usa alone. the low end of 50*50,000,000 is $2.5 billion... that could employ LOTS of people doing good work for the community, instead of corporate jet fucking scum at NBC and CBS. yawn.

rmm.  

It is too full o' the milk of human kindness To catch the nearest way


[ Parent ]
One of the biggest advantages rich kids (4.00 / 3)
have is the ability to take low paying jobs or non-paying internships.  I had an offer for an internship in college at the CSIS - it would have been great - but no way could I afford it.


[ Parent ]
Takeovers bad (4.00 / 1)
One of the underlying causes of many of the newspaper stories is the takeover of small to medium sized independent/family-owned newspapers by wheeler dealers who "purchased" the papers with a lot of debt.  The Chicago Tribune "family" of newspapers fell victim to this.  When the economy turned sour, ad revenues dropped sharply and it became time to 1) cut staff and 2) cut the less profitable newspapers and finally 3) declare bankruptcy.

It was the greed of a short term "investor" that led to the dissolution of Knight Ridder.

Newpapers got a free one-time shot in the arm when the centuries old typesetting technology (and staff typewriters) were replaced by computerized operations.  Far from putting newspapers on a solid footing the money was used to "establish" overblown expectations of high profit margins that encouraged the worst of the speculators.  (Look at "All the President's Men" for a sample of the not so old seemingly laughable technology.)

Craig's List is given the blame for drops in advertising.  I think this is mostly bs.  However, real estate ads in newspapers have been replaced by real estate ads through multiple listing sites.  Job ads have been somewhat replaced by other on-line sites.  In a down economy, replacing newspaper ads with web sites is an easy way to save money for the advertiser.


I agree with you (4.00 / 1)
The family-owned newspapers were more likely to try to ride out the downturns without decimating their staffs. Gannett newspapers have imposed layoff after layoff, even though the company was profitable during 2008 (just didn't meet the profit goals management had set). The family-owned newspapers didn't insist on 20-30 percent profits every year.

Join the Iowa progressive community at Bleeding Heartland.

[ Parent ]
Classfied ads were enormously profitable for newspapers, (0.00 / 0)
and Craigslist has effectively replaced them. I would agree with your larger point- greed is absolutely to blame here. To that end, newspapers way overcharged for classified ads. And one can't argue with the profit margin data.
 But Craigslist is a legitimate chunk of the problems here, even as executives use it as a red herring from the larger picture.

[ Parent ]
Craig's List did kill newspaper classifieds... (0.00 / 0)
Pre-internet, local newspapers had a de facto monopoly on classified advertising in their geographic area.  That's how they were able to charge what seemed like an absurdly high price to list something like a help wanted ad--you really had no other realistic way to reach a large audience in your local area.

Craigslist came along and offered these same classified ad services for free, and it basically killed newspaper classifieds.  The # of classified ads newspapers now get and the prices they can charge for them are both much lower than in the pre-internet era, and thus the amount of $ newspapers make from classifieds has shrunk dramatically.  I'm not saying this is a good thing or a bad thing, but this is the reality of what has happened.


[ Parent ]
The problem is so many will work for free (0.00 / 0)
part-time. Part-time, it's a lot of fun. That makes it almost impossible to get a good wage for full-time work. I expect this draw of the internet on amateur intellectual, cultural, and communication activity will largely end the professionalization of those activities. It's not unprecedented; that was how the world worked until 200 or so years ago. If you wanted to write political essays, or travelogues, or music, you needed a day job to pay the bills.

guilty as charged (0.00 / 0)
It's fun and it's a good way for this stay-at-home mom to stay connected with the world. I also used to write for a "real job" and wanted to continue doing that.

But people like me make it harder for other people to get a good wage for political blogging.

Join the Iowa progressive community at Bleeding Heartland.


[ Parent ]
The rewards system is different online (0.00 / 0)
The writer-sphere is seriously reducing redundancy in the internet age, and this is inevitable with the unlimited potential reach of a given text.

Add do this the fact that good writing gets more visibility through various internet amplifiers, and the fact that there are armies of people like me who write lots (I call it my "public service") but haven't earned a cent for it. What you get is an internet where everyone can fully satisfy their urge to read, without a very large group of writers who are paid. A single Dowd column has more eyeball-words (words*#of eyeballs who read them) in a weekend than my entire life's work will ever have, for all of time. When writing can move around with so little friction, the world just needs fewer writers.

What saddens me about the death of the newspaper is something else. News writing developed in an era when readers needed justification for being subscribers. This meant that the paper had to be relevant, substantial, valuable and useful enough to justify the fees.

News writing now aims at drawing eyeballs, not to the articles themselves, but to the ads around them. Because the online business model is different, the rewarded behaviors are also different. It's the ads that pay the bills, not the subscribers. Even online, there is some element of "loyalty" to a news source, but I don't know anyone who doesn't skip around from source to source when looking for interesting news to read. So more research goes into the question of what people will click on rather than what they will find valuable. Sure, you need to give them (just) enough value to keep them checking back in, but you don't need a big staff of full-time writers for this.

Shows like Lost can hover at the threshold of unwatchability for years, but ABC doesn't care if the addicted fans find the new episodes infuriatingly absurd. They care that their ads get eyeballs. The worm on the end of the hook has to only appear to be worth biting. That's the reality of the ad-driven world. If online news outlets had to get by on subscription fees, most of them would fold immediately. The customers know there isn't enough value there to be worth a subscription. I guess what I'm saying is that online news doesn't need quality for their business to succeed. It does need cheap content, and it needs eyeballs. So I'm not so much sad at the death of the newspapers, as much as I'm sad at the death of the business model where writers had to win over paying subscribers. I think that was good for content.


This is a pretty serious (0.00 / 0)
problem, and the posts Markos have been writing are idiotic.

There is no substitute for a newspaper.  It has the resources that blogs will never have.  Their destruction is seriously worrying.  Everytime a newspaper cuts its staff, it is a blow that is makes it harder to hold the elites accountable.  


Is there no substitute for newspapers (0.00 / 0)
as they exist? Or just no substitute for some form of newspapers?

If the current form is unsustainable, what form makes more sense?

What obstacles prevent newspapers from changing form?


[ Parent ]





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