The very notion of "high" culture, incubated from the market economy by non-profit foundations and the academy, but containing an aesthetic and intellectual property absent in mass, largely market-based, "low" culture, is an idea that has been around for a great deal of time. Centuries, really. And even before mass culture, as long as there has been some form of social elite which enjoy a different set of cultural activities from the great mass of the people, the sentiment that stupidity equals popularity has been prevalent.
As someone who has spent several years studying avant-garde poetry in graduate school and trying to make a living, at least in part, by acquiring a large audience for my puny little independent websites, I can honestly say that a hell of a lot of brain power are required for both. I mean, if it was easy to get hundreds of thousands of people to listen to you, then why wouldn't just about everyone do it? And don't say that most people don't want to, because there are probably at least a few times in everyone's life when they wish more people would listen to them.
The fact is that it is very, very hard to acquire a large audience. This is because, in the final analysis, humans are actually very clever. We may not have the purest of intentions, but we are definitely clever. Really, our innate intelligence should be obvious, given that you are reading this article on a self-directed medium both used, and created, by billions of people around the world. Being able to impress several hundred thousand, or even millions, of humans long enough to have them stop and listen to you is a remarkable achievement.
Granted, certain institutions, due to their economic position, will always have an easier time getting large numbers of people to listen to them. And, yes, even cultural products can be put together in a cheap, shoddy fashion like so many lead-infested Chinese toys. However, to make a blanket statement that a large audience requires dumbing down your content is hard to read as anything except social elitism. Hell, such a statement is a pretty good definition of social elitism.
If you think it is easy to acquire a large audience through stupidity, then really, give it a try it sometime. |