Conservatives Are the Progressive Narrative

by: Chris Bowers

Tue Aug 11, 2009 at 14:45


It is worth asking if conservative or progressive media gives right-wing insanity--from the extreme townhall protesters to the more outrageous "death panel" type statements--more free coverage. It is also worth wondering if it is a good thing.

Online, at Daily Kos, Talking Points Memo, and the Huffington Post, discussions of birthers, townhall protests, and Sarah Palin statements dominate. On television, the same content can be found in abundance from Rachel Maddow, Keith Olbermann, and the Daily Show. It dominates conversations I have with friends and colleagues, too. Despite what seems like an equal, if not greater, amount of pro-health care reform activism taking place around the country, the right-wingers are completely dominating the activism. This is due, at least in part, to a major assist from progressive media.

This is not necessarily a bad thing. Political organizing 101 tells you that a key to driving activism in your own base, and to winning favorable media coverage, is to make your opponent appear unbalanced and dangerous. From that perspective, the extremity of conservative protests is an opportunity we are being handed on a silver platter. Of course we want to make conservatives appear crazy, and these days they are certainly making it easy for us to do so.

Further, this also feels a lot like the health care debate back in 1993-1994, when there was no progressive media to speak of that could combat this sort of insanity. Republicans and conservatives are spewing many of the same lies they made 16 years ago. Given how frustrating many progressives found that back then, we are eagerly using our new media apparatus to combat it this time.

However, there is still a major problem with the progressive obsession with right-wing extremity. The health care reform debate narrative should be about average Americans struggling against a powerful, for-profit health care financing industry. Instead, it has become a narrative about grassroots conservatives (no matter who funds them) against Democratic politicians. While this is still a people vs. the powerful debate, it is not exactly the people vs. the powerful debate we want to be having.

The human focus of health care reform has shifted from Americans in need of a better health care system to conservatives yelling crazy things at Democratic members of Congress. This may be a good way for Democratic members of Congress to get free media play, and thus appear to be champions of health care reform simply by appearing to be the strongest targets of the right-wing (which would benefit those Democrats gearing up for primary elections). However, it isn't helping us win the overall argument as well as an average American vs. for-profit health care company narrative would be. The current narrative has its advantages, but let's not kid ourselves into thinking that it is as useful as it was during the Terry Schiavo incident. Republicans are attacking Democratic politicians in this case, not the grieving husband of a single, powerless, vegetative woman hooked up to a feeding tube.

As tempting as it may be for progressive media to focus on conservative insanity, and as rewarding as it might be in terms of audience size, to win the health care reform debate we need to focus on more than what wingnuts are saying. The narrative of the average American versus a for profit health care reform industry needs to be cultivated to a much greater degree.  

Chris Bowers :: Conservatives Are the Progressive Narrative

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You are completely (4.00 / 3)
right.

We are losing the narrative and reason for change in favor of "look at the crazies."

It sells and holds interest.  One problem is the lack of a real bill still.

Nonetheless, we need to publicize why we need reform.  Identify the problem, show the solution.


Medicare For All (4.00 / 3)
We know the media will focus on conflict. We should give them some from our side.

People really don't realize that the proposition being debated was pre-compromised before it was presented. So in our black and white media environment these modest reforms are seen as way out on the left. So people who like to think of themselves as moderate are predisposed towards doubts.

Giving them our clear alternative will shift the debate.


You mistakenly think (0.00 / 0)
the media gives a shit what the left thinks.

So unless you're threatening death, they're laughing at you...and even then.  


[ Parent ]
I don't really think (0.00 / 0)
that the media really gives a rat's ass about what the fringe right thinks either. There corporation masters cares a bit, but what the media wants is conflict.  

[ Parent ]
Oh yes they do (0.00 / 0)
the conflict they're looking for is conservative country vs. liberal President. You attack the President from the left (as was done last year with FISA, which we covered at ABC) and the story becomes "Crazy leftist fringe attacking pragmatic independent President" you attack him from the right and it's "Conservative America backlash against Leftist President"

Pretty much you go all out on him from the left, it helps him.  


[ Parent ]
great post (4.00 / 5)
especially this:

The health care reform debate narrative should be about average Americans struggling against a powerful, for-profit health care financing industry. Instead, it has become a narrative about grassroots conservatives against Democratic politicians. While this is still a people vs. the powerful debate, it is not exactly the people vs. the powerful debate we want to be having.

And this should tell us that it's too early to declare an end to the so-called culture wars. This is what the right has been doing for  years, and apparently its fear-machine still has some gas. Corporate interests and their conservative allies (in both parties) divert attention from the real war--the war they're raging against all of us--by stoking cultural fears--black people! euthanasia!--and instead of changing the subject, or even trying to do, by running against Insurance companies, the least popular major institution in the country except for Congress, we get sucked into a debate in which we call people stupid (they may be, but still) and engage in I-don't-beat-my-wife-defenses.



a small problem (0.00 / 0)
However, it isn't helping us win the overall argument as well as an average American vs. for-profit health care company narrative would be.

undoubtedly, but the trouble is, we kinda can't tell that story, because we aren't really doing all that much about it. the strongest case is for the benefits to people who have insurance now (at least, they think they do). but even those are kind of on the margins. you're still tied to your job for affordable coverage, you'll still have to fight the same for-profit insurance bureaucracy to get care beyond the routine. and even the benefits are only the ones we think will be there because there's no bill. there's no plan. there's just "trust us, we'll fix it in conference."

the average American may be versus the industry but the Democratic establishment isn't.

not everything worth doing is profitable. not everything profitable is worth doing.


Couldn't agree more (4.00 / 2)
Just heard the end of the Obama town hall in New Hampshire on MSNBC. The first comments by the 'commentators' afterwards were that 'the president has lost control of this debate' -- even though he did quite a good job of putting rumours to rest -- but only because there has not been any 'debate': just reporting on yelling and screaming and nazi symbols.

I've always thought it was wrong for good websites to focus on the crazies, giving them way too much publicity. Very few have carried the excellent reporting that Maddow did on who's behind them, which is a far more important story.

Mostly I am shocked that the Washington Post, for example, has given these righwing rallies fuel and full coverage. And the NYT mentions FreedomWorks and the other shills that sponsor them, without comment or analysis.

all to prove "Obama is struggling". Listen for that word over and over and over again...


Why are you shocked? .. You shouldn't be anymore (0.00 / 0)
Mostly I am shocked that the Washington Post, for example, has given these righwing rallies fuel and full coverage. And the NYT mentions FreedomWorks and the other shills that sponsor them, without comment or analysis.

It's like the Professor Gates thing .. Obama couldn't win either way .. if ignored it .. they'd bust his chops for not sticking up for a fellow African-American


[ Parent ]
Obama did an excellent job today (4.00 / 2)
and got free one hour cable time on CNN and MSNBC.

As for Andrea Mitchell, she has been horrible, and I'd like for her to be villified by the progressives (similar to Dobbs) because she has been a shill for the insurance industry in this debate.

John McCain won't insure children


[ Parent ]
Conservatives are winning the narrative with a "car wreck strategy." (4.00 / 4)
You just can't help but look, can you? Or in the marketing business, the axiom is "ugly sells."
But progressives aren't getting it. Even when they are trying to set the narrative, progressives base their messaging strategy on logic and reason when what really is most effective is raw emotion. And you're right that the focus is all wrong. Don't show up at Town Halls to yell at conservatives. Show up at big hospitals, pharmaceutical companies, and insurance corporate headquarters and yell at them.

We get it .. (4.00 / 1)
it's the Democratic "consultants" that don't get it .. the Valerie Jarrett's(just using an example .. don't mean to pick on her) .. because they are the people that advise Obama .. and it isn't exclusive to Obama .. I mean Clinton was the same way

[ Parent ]
True (4.00 / 1)
It's the same old cycle:
Hire so-and-so because they last worked for so-and-so and then worked for so-and-so, so they "know the system." Rinse, repeat.
If you've ever worked in DC, and I did for years, you know that's exactly how it works -- not the results you get but whoever you last worked for. And they keep cranking out the same weak messaging and wonder why it's "not working."  

[ Parent ]
Dems should run ads (4.00 / 1)
with testimonials from people who have benefitted from Medicare, Medicaid and SCHIP, who would otherwise have suffered adverse health effects including death, had these programs not existed. Two can play the sympathy card. We can do it better, since it would be reality-based. All those horror stories about guvmint-run Canadian health care are bogus.

"Those who stand for nothing fall for anything...Mankind are forever destined to be the dupes of bold & cunning imposture" -- Alexander Hamilton

I've seen these ads already (0.00 / 0)


[ Parent ]
pissing in the wind. (0.00 / 0)
if we focused on your preferred narrative, ordinary people would realize national health care is really dying because Obama opposes it and not because palin beck and the birthers do.  They would also realize that much of the progressive media are not actually progressives but "corporatist!"  

Well then (4.00 / 2)
What's your realistic health care reform plan and how should it be convincingly disseminated through existing channels of media?

[ Parent ]
huh? (0.00 / 0)
You must live in a lonely world if you think Rachel Maddow is "corporatist"  

[ Parent ]
Different wings of progressive media (4.00 / 1)
What we need is to be able to split our attention... the proto-fascist actions of the Teabaggers (and I don't use that word lightly) need to be monitored really damn closely, and they need critical coverage.

On the other hand, we do need to get our own "narrative" out there, get our messaging out and make our case.  Both these things need to be done, and doing one at the expense of the other is bad.


Palincare (4.00 / 1)
I tweet stories about our current system describing them as palincare

http://twitter.com/#search?q=p...

Aka ?Eat Shit and Die"


this debate is no longer about health care... (4.00 / 1)
This debate is no longer about health care.  The conservative movement has changed the debate to be about racism and civil society.  This is indeed a victory for conservatives, as we are more split about health care than we are about the need for health insurance reform.

However, I strongly disagree with Chris about what we should do next.  In order to pass Democratic priorities, we need to strongly reassert the need for a civil, Democratic society.  So, instead of talking about health care, we need to talk about the death threats, other threats of violence, and verbal violence from conservative protesters.  We do need to keep pressuring our representatives (especially Dems) on the details of the health care bills moving through Congress, but we need to apply even more pressure to those who spread angry, often racist falsehoods about health care and Democrats in general.

We've already started this fight by going after Glenn Beck's advertisers.  We need to continue this fight by pointing to specific statements and threatening to boycott any company that advertises on shows like Sean Hannity and Rush Limbaugh.  If we make hate unprofitable, it will cease to exist.  We can do this - it is the 21st century equivalent of the Montgomery Bus Boycott.  We cannot buy from those that fund the most hateful voices of our opposition.    


THANK YOU, Chris (4.00 / 1)
I was just thinking this myself.  I never watch Fox, CNN, or MSNBC anymore (especially since I reduced my cable package to the most basic service) and I don't watch the evening news.  I do read progressive blogs, however, and from them alone, all I hear is moaning and fretting about the right-wing extremism and how impotent the Democrats are.  Little reasoned conversation about the bills being offered themselves.  From the progressive blogs alone, I would take the assumption that progressives are losing badly and our message thwarted.

Documenting the extremists is fine (like TPM is doing).  Moaning about their corruption is fine.  But when all blogs do is document and moan, it creates as great a distortion as anything on Fox News, and is ultimately self-defeating.


The problem is .. (0.00 / 0)
nothing is going to be done for the next month .. since Congress is on recess

[ Parent ]
The policy "progressives" support can't support the narrative that would work (4.00 / 2)
Chris writes:

The health care reform debate narrative should be about average Americans struggling against a powerful, for-profit health care financing industry. Instead, it has become a narrative about grassroots conservatives (no matter who funds them) against Democratic politicians.

Unfortunately, the "public option" approach does not easily support a narrative of average Americans struggling against the insurance companies, (1) because nobody understands what "public option" means to begin with, except that (2) it guarantees the insurance companies a market, hence profit, through the mandate, and (3) with Obama cutting deals with Big Pharma, one has to wonder if he's doing the same to the insurance companies, and we just don't know about it yet. Which rather undercuts the narrative of struggle.

And as far as the grassroots goes, last I checked, the only grassroots progressives who had to practice civil disobedience to get their narrative heard -- or were willing to do so -- were the single payer advocates who got themselves arrested at Baucus's hearing. Nice narrative, yes? Unfortunately, the progressive blogosphere has been about as supportive of the "little single payer advocates" as our famously free press, or the famously open and transparent administration, which has excluded and censored them.

Now, personally, I find the narrative of a genuinely grassroots and barely funded movement forcefully advocating the only policy that is proven to work -- and getting their voices heard despite attempts to silence and suppress them on all sides -- a very compelling one.

But perhaps that's just me.

I am in earnest -- I will not equivocate -- I will not excuse -- I will not retreat a single inch -- AND I WILL BE HEARD.  


I'm really glad you wrote this ... (4.00 / 1)
I have been worried about -- and complaining about -- this issue for months.
It has seemed to me for some time that the daily repetition of right wing insanity -- even before this month's developments -- has let the right wing crazies dominate our discussion and lead our narrative for a long time now.
I have gotten disgusted with it quite often -- thinking it is a waste of our brain power, and furthermore it's too shallow and insane for me to continue following it for  hours of every day.
I think these concerns is a waste of Josh Marshall's originally brilliant TPM for instance, and have taken that site away from the important work they did at the outset-- uncovering the U.S. Attys scandal.
This fascination with the radical right insanity has kept us from developing our movement, and our strengths, and in that, and in letting the weirdos lead us around by the nose, in that the right has effectively taken us off course.
You know, I have NEVER watched FOX News.  I have ended my satellite TV subscription because they have nothing for us at my house.  I have NEVER watched Beck or OReilly and yet I have read every day at TPM, or Crooks and Liars, or Dailykos, what they said.  Every day.
This has become a rant.

So instead of progressives playing defense ... (0.00 / 0)
Why aren't we going en masse to Republican town halls demanding that they support health care reform?

I know, this would be easier if we had A plan, but still, are the tea-bag mobs being perfectly logical?

More than likely, we would be met by some prescreening crap but that can also be turned against them.

sTiVo's rule: Just because YOU "wouldn't put it past 'em" doesn't prove that THEY did it.


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