Update: This plan is beginning to spread on Twitter. Help it along if you can.
The CEO and co-founder of Whole Foods has written a WSJ editorial attacking the still-in-the-works Obama health care plan in favor of less regulation on the insurance industry and downsizing Medicare. Here's one blogger's take:
Not very smart for a company that depends almost entirely on wealthy Democrats who are willing to pay five dollars for a six ounce carrot soda. Come on, you can do it, boycott them for at least a week and discover how much money you can save at Trader Joe's.
Actually, I think this is a great idea. A stupendous idea. Here's why:
1) Pretty much the only way to get the attention of corporate fat cats and the Senators and House members they own is to hit them in the pocket book. Remember when Sinclair Broadcasting was planning to air the anti-John Kerry "documentary" in 2004? The "sell Sinclair stock" meme was born and spread through the tubes and the stock started going down. Soon, plans for airing the documentary "changed." If a boycott of Whole Foods plan spreads, even if it is targeted for, say, the rest of August, they will notice. Similarly, a sell Whole Foods stock (WFMI) might also be effective.
2. My impression is that the customers of Whole Foods are left-leaning. If true, a boycott by even a quarter of Democratic customers would have a major impact.
3. While Whole Foods used to be a regional operation, it has now spread to 39 states. There are 3 locations in DC, 8 in Maryland and many more in Virginia. Congress members know of it and probably shop there.
4. If such a plan works, if the stock falls for example, the press will pick up on it and it will spread.
5. If the plan works it will be another example to corporate America that people want change. You would think nearly 70 million votes for Obama would have sent that message but I guess that's yesterday's news. We need to send a reminder and this could be a really good one.
6. It's a good opportunity to seek out local alternative sources for the stuff you might normally buy at Whole Foods. Farmers markets, etc. If you go to Whole Foods and stock up on essentials in anticipation of the boycott, it's not really going to hurt them is it?
There are downsides. For example, the people who work at Whole Foods could be negatively affected. That may argue for a time-specific boycott, or, alternatively, a stock-selling plan.
What do you think? Put your ideas in the comments. And if you have better Facebooking skills than mine or other viral messaging abilities, get to work.