Adwatch: Maine Yes On 1 Campaign

by: Adam Bink

Tue Sep 15, 2009 at 21:15

Aside from being a classic fear ad, it strikes me as wholly inauthentic. I don't know what's with the Boston College expert walking around his office (did they just flip through their rolodex and pick a name at random?), freaky Thriller music and lots of words running across the screen all at once. Contrasted to the first two No On 1/Protect Maine Equality ads below with two authentic families, it's a dud.

Here's the bad news. The Break Up FamiliesYes on 1 campaign's ad buy is $700,000, enough for each voter to see that ad 20 times.

But there's also some more good news. The No on 1/Protect Maine Equality campaign just launched a peer-to-peer fundraising tool to use to hit up friends, family and colleagues you have. I've played with it a bit, and it's pretty easy to use.

I just thought about it, and I have plenty of LGBT friends who are not invested in this campaign because it's way up in Maine, but should be, the same way we all care who wins a random primary election somewhere else. I believe the Maine campaign- particularly in the wake of the Prop 8 loss- will be an important moment in progressive and LGBT politics. If they win, their side is batting 1.000 on marriage ballot votes since 2004. That's critical for the haters to keep receiving support and funding from the right-wing. Our side will also be severely demoralized after this and Prop 8. If we win, we preserve the rights of Mainer families and have an important victory to take to the bank. We have to win.

That's why I'm writing tonight, using this tool, to ask them to support a campaign that will affect us all. And you'll support quality ads and what I and many colleagues know to be a very good campaign staff. I hope you'll join me.