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There was a post at RedState I read over the weekend, "Defending Against an Alinsky Campaign", that illuminated Glenn Beck's and other conservative tactics recently for me. In graduate school, I took a grassroots politics class in which I read Alinsky's Reveille for Radicals, which actually predated his more well-known and popular Rules for Radicals. In it, he discusses the necessity of taking an opponent, "fixating" on an element or characteristic that could be blown up, "personalizing" it/her/him for the general public to match a negative perception with the name, and "humiliating" it/her/him as much as possible until you win. You see this to a limited extent with Van Jones- which wasn't even reported in many major outlets before he resigned, and certainly much of the public could not name who he was. But you see it to a smaller extent with Yosi Sergant with the NEA. And you see it big-time with ACORN. The two videographers fixated on what could be blown up (getting a few employees to screw up), and then with the noise machine's help, personalized ACORN and made the employees emblematic of the organization as a whole.
The attacks are seemingly unrelated, but I expect to see more that are related to the original personalizations- e.g., a petition asking those affiliated with ACORN to step down. And in some cases, they don't even need to do it. As Paul wrote last night, Democratic members of Congress- many of whom benefited greatly from ACORN's voter registration efforts over the years and advertised their close ties with ACORN- have already distanced themselves. Obama, who himself represented ACORN in a lawsuit and was affiliated in other ways with the group throughout the late 1990s, called for an investigation. I don't see what Obama did as cowardly as Congressional Dems' actions, since even ACORN's chief organizer called for the same, but it adds to the pile-on and keeps the story in the news. It works in what one colleague calls concentric circles- personalize and attack those closest to the organization, then attack those close to those you just attacked, and so forth.
The whole episode got me thinking of response tactics and a failure in organizing to stop this in its tracks. One of my favorite posts by Matt Stoller was one he wrote around failure to stop Alito's nomination and tactics that could have been pursued, but were not. There was organizing here that could have been pursued, but was not. One response that perhaps should have been pursued is similar to what Wes Boyd and Joan Blades of MoveOn.org did in the wake of the Lewinsky scandal- make the ask to "censure and move on". Slap someone/an organization on the wrist, but recognize there are a few bad apples in every organization/corporation, and that there are bigger problems. The advantage to this is that our esteemed Democratic leaders in Congress, in this kind of situation, are looking for an easy out, something to kill this story and give them something to say when a CNN reporter sticks a microphone in their face about it. A resolution is much preferable to de-funding just as a resolution is preferable to impeachment.
Another was to organize to ask for support prior to such a vote. We, including myself, should have organized earlier for a statement of support from those who benefit most/have the closest ties to ACORN, found a Progressive Block that could have blocked a defunding vote (similar to Chris' theory around holding a Block to stand firm on the public option and other key issues), and worked to lock them in. ACORN's tool to ask your member of Congress to stand firm is another step towards this.
The one problem with the latter tactic, at least, is that we operate in a media environment where pressure to de-fund, disaffiliate, distance oneself from, etc. builds like a head of steam in 24 hours, and makes it difficult to organize that kind of larger effort. The Alito nomination and the whip count on health care took months. We didn't have that kind of time. Regardless, once the Senate vote came down, something needed to happen quickly, and it didn't. Progressive movement actors, myself included, have to learn from this episode and figure out where we all went wrong in working to support those attacked. Other organizations/people will soon find themselves in a similar situation. The writer at RedState suggested targeting purple-district Congressional Dems themselves with the same Alinsky tactics and force the already-cautious among them to distance themselves from Obama. I can see this having policy implications, such as around LGBT issues. This can all snowball quickly. It is important to learn from these episodes and figure out a quicker rapid-response.
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