And surprise, surprise, Schubert Flint, the same consultants who worked for 2, 4, 6, 8, Let's All Go Discriminate Yes on 8 campaign in California, are consulting for Yes On 1, the campaign trying to strip LGBT couples of their rights.
Our side should hammer back with the message that Maine voters aren't drones whose buttons can be pushed by the exact same, word-for-word ad in California. A new ad, perhaps web ad, with the two cut side by side is one idea. If what the folks I know on the ground tell me- that negative ads in Maine don't work well above and beyond what you would expect in other states- there is potential to blow this up into a backlash.
Especially since Jeremy Hooper points out the "teacher" in the Maine ad, Charla Bansley, is actually the state director of Concerned Women for America of Maine, a teacher at Calvary Christian Chapel School, and has worked on behalf of anti-marriage equality campaign, Yes On 1. Wow.