I've been working with Brave New Films on their Sick For Profit campaign, exposing the practices and rewards of the insurance industry. It's been pretty eye-opening, and we have a lot more stuff coming in the next few weeks. But we also decided to have a light moment. A couple weeks ago Brave New Films asked for submissions to give CIGNA a more appropriate tag line than their current "A Business of Caring" (in the words of Adam Sandler from the old SNL sketch, "Who are the ad wizards who came up with this one?"). Over 1,600 entries later, we have whittled them down to a few gems.
At Sick For Profit, you can pick the best tag line or submit your own. Here are the front-runners so far:
A business of caring less
Walk it off
Coverage to die for
We deny. You die.
Patients try our patience.
Denying care, one patient at a time
We love you... to death
Your pain is our gain
We put the "Hell" in healthcare
Bend over
With the winning tagline, we'll make CIGNA a new corporate logo, post it on Facebook, and send it to CIGNA execs. Which I'm sure they'll appreciate.
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