This afternoon, I had a chance to participate in a conference call with David Plouffe, concerning his new book and the Obama campaign.
My question for Plouffe focused on the moments where the campaign appeared to engage in top-down behavior, despite its reputation as a vast grassroots organization. As part ofthe question, I cited incidents such as:
- The Joe Anthony MySpace controversy;
- The de-funding of the 527s;
- The replacement of the 50-state organizers at the DNC with Obama campaign staff and organizing fellows (which also put that staff under the direction of the DNC, rather than the state parties);
- How this call was just about the only campaign-related conference call bloggers were invited to participate in (although the White House is inviting us on calls now)
Plouffe response was straightforward and blunt. He stated that, having ran the IE (independent, non-campaign directed expenditures) for the Kerry campaign, he didn't feel as though that sort of campaign "outsourcing" worked. Because they were on the outside, these groups did not know the strategy or the metrics.
While they appreciated outside organizing on their behalf, the Obama campaign wanted to control the message, so they encouraged people to work within the campaign structure. Whatever problems this might have caused for outside progressive infrastructure, the belief was that the stakes were too high, and they needed to do everything within their power to win.
My take is that whether or not you approve of how the Obama campaign acted in this regard, it does reveal a tension between its reputation as a vast, bottom-up, grassroots structure, and a tightly controlled, top-down, more authoritarian operation. Such tensions are, I believe, unavoidable. Rather than organizations being either top-down or bottom-up, all political organizations fall somewhere within a continuum without ever reaching one absolute or the other.
Primarily, in the end I just wish they had kept the 50-state organizers, and paid Joe Anthony for his work. Even though they certainly have some benefits, I can live without the 527s, too. Also, if I don't have access to something, I consider that my own fault. However, undervaluing, or just flat out dumping, the grunts who carry out so much of the actual organizing, simply isn't right for a campaign that ran on being a community organizer, and which called upon campaign supporters to play a role in governing.
If you are going to ask people to be selfless foot soldiers, don't cut off funding for your troops.
|