This is a big deal for 2 clear reasons. First, Colbert's piece reaches a broad audience of both political junkies and less political Comedy Central viewers - and his cut-to-the-bone presentation of the seemingly esoteric issues of trade and globalization is reaching both those audiences via this segment. Second, his amplification of this particular story reiterates OpenLeft's (and the larger blogosphere's) integration into the broader mediasphere. It is proof that the work we're doing here isn't being done in a vacuum.
So, as I said last week, I hope when you consider contributing to OpenLeft's grassroots fundraiser, you look at how we got the ball rolling on this key issue as just one example of why our work here matters. I think it's fair to say that because of our work covering and promoting this issue, and because that work became a part of the larger media discussion, there's a better chance than American law won't be changed to effectively legalize products made with child, slave and convict labor. That's a real accomplishment.
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