Parsing Don't Ask, Don't Tell polling

by: Adam Bink

Thu Feb 11, 2010 at 16:30


Paul Rosenberg points to polling demonstrating that language matters- support for "gay men and lesbians" serving in the military jumps dramatically compared to when the term "homosexuals" is used. This is something LGBT people and straight allies have known for a long time, but it is still commonly used, and it's not just offensive, but detrimental to our cause. I remember Sen. Sessions hitting the term "homosexual" with a nice long Southern drawl at the Armed Services hearings a few weeks ago. He gets the public reaction to it. Please stop using the term if you do, and correct others if you hear it.

Also, on who the policy affects, I do want to point out that even "gay men and lesbians" is inaccurate, since bisexual individuals have same-sex relationships and are still treated the same as gay men under the policy. Don't Ask, Don't Tell also seriously affects transgender individuals, as the Transgender American's Veteran's Association and the Palm Center rightly point out. This policy hurts a wide range of people, not just "gay men and lesbians".

What is also important about the polling is the number- 58%- which support "gay men and lesbians" serving openly in the military. Just 28% are opposed. 66% think the ban on serving openly is "discrimination". Polling has shown for a long time that the public opposes this policy, and this poll demonstrates that once again.

Adam Bink :: Parsing Don't Ask, Don't Tell polling

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Perhaps (0.00 / 0)
Sen. Sessions hitting the term "homosexual" with a nice long Southern drawl

Having the opposition of DADT identified with the South is among the best things that could happen to the Gay Rights Movement.  I wouldn't be in too much of a hurry to PC the language of Southern senators.   When you know you're winning, it's time to enjoy the ride.

"Oh. My. God. .... We're doomed." -- Paul Krugman
http://krugman.blogs.nytimes.c...">http://krugman.blogs.nytimes.c...">http://krugman.blogs.nytimes.c...


I can appreciate this. (0.00 / 0)
Getting the language right is so important to accomplishing the communication goal you want to achieve. But it can get more complicated with different types of communication goals, different audiences and in differnent media.

For instance, some time ago I was speaking with people from PFLAG (Parents, Families and Friends of Lesbians and Gays) on a direct mail appeal, and they were really torn about using "LGBT" in the letter as they weren't sure the audience -- it was an acquisition piece -- would know what it meant. I had no definitive  research to show them other than to tell them that acronyms in general tend to turn people off and lower response.

And when you get into the realm of search engine media, keywords such as "gay" and "lesbian" probably draw higher traffic than "LGBT."

So I totally agree with what you're saying in the context that Paul was referring to (surveys) but can't completely agree across all contexts.  

Save Our Schools! March & National Call to Action, July 28-31, 2011 in Washington, DC: http://www.saveourschoolsmarch...


One clarification (0.00 / 0)
I failed to mention that using the term "homosexual", in addition to "lesbian and gay," could also be more effective at accomplishing your goal in some situations. So again, I'm not sure I agree with you across the board.

Save Our Schools! March & National Call to Action, July 28-31, 2011 in Washington, DC: http://www.saveourschoolsmarch...

[ Parent ]
Sure (4.00 / 1)
I'm talking about in an ideal realm. But it is always better to spell out and be more inclusive. I did a media training awhile ago and learned to say "those of us who are lesbian, gay, bisexual or transgender" to explain the term first, and then use the term "LGBT" from then on works very well.


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[ Parent ]
re: others (0.00 / 0)
Please stop using the term if you do, and correct others if you hear it.

what's the best response to 'why not [use it]?'


I'm not talking about liberals/progressives (0.00 / 0)
but someone on the middle

if I say 'don't use it' and he/she tells me 'why not?' what is the best response?


[ Parent ]
Kind of interesting... (4.00 / 1)
Seems silly, but I think perhaps "gay men and lesbians" is a term that sounds more humanizing to people while the term "homosexual" might seem alien or something.  For whatever reason, it's easier for people to dismiss "homosexuals" as unequal or something rather than "gay men and lesbian [women]", which basically puts in the terms that these are actual men and women who are affected.

similar polling numbers on pro-choice (0.00 / 0)
versus pro-abortion.

They only call it class war when we fight back.

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