"The bloggers and online donors represent an important resource for the party, but they are not representative of the majority you need to win elections," said Steve Elmendorf, a Democratic lobbyist who advised Kerry's 2004 presidential campaign. "The trick will be to harness their energy and their money without looking like you are a captive of the activist left."
The best-heeled new blue firm is Elmendorf Strategies LLC, which at present has just three registered lobbyists but has pulled down more than $2 million in business since December 2006. Some of its leading clients are UnitedHealth Group, Verizon Wireless and Coalition for Patent Fairness, a communications industry trade group specializing in intellectual-property issues. Founding partner Steve Elmendorf, a longtime adviser to former Democratic Rep. Dick Gephardt of Missouri, launched the shop after leaving Bryan Cave Strategies in 2006. The other lobbyists had previously worked for Democratic Sen. Paul Sarbanes of Maryland and the centrist New Democrats group.