The blog post announcing the contest said the following:
For more details on the contest, check out Josh's killer YouTube video announcing the contest which already has been viewed more than 111K times on YouTube (viral much?)
After the judging panel views the videos, the top five videos will be hosted on NRCC.org and voted on by the general public.
Well, the deadline for the contest has passed, and it looks like every entrant will reach that final stage, since there are only five entries (viral, what?). Personally, as a member of the general public, I have already decided which of the five entries I will vote for: Cool Dudes on the Democratic Congress. In fact, with the general public voting, I'm pretty sure that this video will win easily, thus earning the $500 Apple Gift Card, a press release distributed to political news outlets across the country, and an on-camera interview to be aired and distributed on NRCC TV.
I'm not really sure why Republican activists have apparently no ability to engage in self-starting activism of this nature. I've floated some theories on this in the past, but this complete lack of creativity and self-directed content production stuns even me. Republicans are clearly facing a massive creativity gap at the grassroots level, one that cannot be easily explained away. In fact, the NRSC recently asked supporters to post videos saying what they were thankful for, and only got one response.
Truly and utterly pathetic. Republicans seem to have created an army of zombies that can't think for themselves. In the past, I have been reluctant to apply the term dittohead to the Republican rank and file, but their continuing failures to conduct any self-starting activism whatsoever is making the word more apt all the time.
Update: Certainly, there are examples of self-starting, grassroots, conservative activist creativity. However, I see virtually none on behalf of Republicans. If Ron Paul supporters, who have been banned from several Republican blogs, are the closest they can come, then that really says something.