Beating McCain

by: Mike Lux

Wed Jan 30, 2008 at 11:11


So it's still possible that there will be a brokered convention on the Republican side, as the anti-McCain forces in the Party, of which there are many, are right now working hard to pull together around a strategy for dead-locking the convention. Romney, as well as obviously Huckabee and Giuliani, have pretty much lost any chance of winning the nomination outright. The question is now whether they can get to a brokered convention by each of them picking off enough states and enough delegates to stop McCain from getting over 50%. The odds are against them, given the winner-take-all rules in some states. But they still have a shot if all the anti-Nelson forces have a coordinated strategy.

However, it's clear that we have to assume that we have to beat McCain in the fall. That's going to be a huge challenge. McCain is beloved by the media and independent voters generally like him pretty well. They think of him as genuine, a maverick, a war hero, and overcoming all of that likability and those kinds of clichés about him is going to be very tough.

Here's what I think we have to do:

Mike Lux :: Beating McCain
First of all, very, very early, we are going to have to make people understand more about his basic character, make people understand that he has sucked up to the right in this campaign, and there is plenty of evidence of that. We have to make sure people understand that he has given a lot to his special interest friends and he is closer to them than he claims. The public has an image of McCain that is not going to be easy to overcome, but we have got to pound him very early and work very hard, quickly and very aggressively to do that in all different kinds of ways. I would describe this as the "He's not the guy you think he is" phase of the battle.

Secondly, we have to make this a battle about ideology. That's something the Democrats have tended to shy away from the last 30 years. They've taken the conventional wisdom that this is a conservative country. Whatever truth that was 30 years ago or 10 years ago or even 4 years ago, it's not true today. The country has moved to the progressive side of issues more than it has in years, and is moving strongly in that direction today. (Even though Paul Rosenberg is right that the country has never been as conservative on most issues as the conventional wisdom has said it was.) Our best hope- in addition to redefining his character- is to make this about the conservative Bush ideology vs. a progressive ideology that's more popular.

I think there are going to be other things that we need to do in going after McCain. We are going to have to spend a lot of time thinking what the strategy against him is. But I think we start with those two things: define his character and his ideology early, and don't back down. With that combination, I think a man who looks very tough can be beaten, in part because of what I've discussed above, but in part because of the Santorum train ride, the Tom DeLay quotes, the Rush Limbaugh quotes, etc. suggests that this is going to be a very divided and deeply uninspired Republican party going into the fall, at least as divided as any time since 1992, when conservatives were pissed at George H.W. Bush for breaking his "read my lips- no new taxes" pledge… and perhaps even more divided than that. McCain is someone who is viscerally disliked by movement conservatives. Not because he is any less conservative, but because they don't like him personally, and they don't like the fact that on occasion, he has had the temerity to stand up to them on particular issues. So this is going to be a divided Republican Party. We have a chance to go at McCain and define him.

We have to go to work and hope the divisions in the Republican Party remain deep. And we have to hope that our candidate- Hillary or Obama- runs a really strong, aggressive race.


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Beating McCain | 42 comments
Iraq Iraq Iraq (4.00 / 1)
Iraq was the defining issue in 2006 and will be one of the top issues in 2008. We have to hammer McCain hard on Iraq. When only 20% of the country supported the so-called "surge" and at least 60% of the country supports our position on Iraq, how can McCain get a majority of the vote?

If we make this race about Iraq, we win, IMHO.


I agree. (0.00 / 0)
I think we can use his stubborness re Iraq to attack him both on the character and ideology tracks. One cautionary note, though: I don't think voters tend to vote for a President on the basis of a single issue no matter how compelling the issue.

[ Parent ]
Iraq is not just any issue (4.00 / 1)
It's the issue.  The issue of our time.  LBJ bowed out of the nomination race because of Vietnam, because it was so unpopular.  Iraq is just as powerful.

If this election is a referendum on Iraq, we will win.  If it's about "character issues" or "strong leadership" we will get 4 more years of bullshit, win or lose.


[ Parent ]
Iraq is not just as powerful. (0.00 / 0)
"Hey, hey, LBJ, how many kids did you kill today?"

The pushback on this war has been nothing like the pushback on Vietnam.  And it's because 1) casualties are much lower, and 2) there's no draft and, 3) mostly working class kids are dying, and 4) our media SUCKS.

I'm sorry, I wish wish wish you were right, but the evidence doesn't support you.  Iraq is not inspiring the pushback that Vietnam did, by almost any metric.  Been on a college campus lately?  Kent State they ain't.  And the Denver convention won't be the Chicago convention either.


[ Parent ]
That's all fair enough (0.00 / 0)
Your points are well taken.  I'm 25 years old, and so I won't argue with your perspective here.

However, Iraq consistently polls as the single most important issue to American voters, it is in many ways the simplest issue before American voters (stay or leave), and it has the greatest potential to distinguish the two parties.  My point is that if this election is about Iraq, we will win.  And if this election is about Iraq, when we do win the president will have to end the war.

I will also caution you against thinking that because the campuses are devoid of protesters it means that my generation is disengaged.  But that's another discussion.


[ Parent ]
Single issue. (0.00 / 0)
Sorry, I'm just not a single issue guy, never have been, never will be. Iraq's incredibly important. But what about the fact that we have less than 10 years before it's too late to stop the most disastrous effects of global warming? Or the fact that the health care system is in tatters, and that more people die every day because of that than because of the war? Or the fact that the economy is on the verge of utterly melting down?
It's all important, and beating McCain will require having an ideological framework that weaves all those issues together.

[ Parent ]
Many issues (0.00 / 0)
Of course we all agree that this all needs to be addressed in a cohesive worldview that moves us away from fossils and thus off of war, refocus our national energies on caring for our citizens, etc.

Your question was - how do we beat McCain?  The answer, in my mind, is with the war.  Because people like McCain, but they hate the war.

You want an issue that draws non-voters and independents?  And disenchanted Republicans?  How about this hugely unpopular war?


[ Parent ]
Bomb bomb bomb, bomb bomb Iran (4.00 / 2)
Make a 527.

Get the video clip.

Play it. Endlessly. "Is this the judgement America needs?"

Me | My Work | Future Majority


[ Parent ]
ha ha (0.00 / 0)
I love it.  Maybe splice in that clip from a few days ago of him insisting that "there will be more wars"

http://rawstory.com/...

vodamusic.com


[ Parent ]
Iraq Plus (0.00 / 0)
If the election is entirely about Iraq, in a broad sense, I worry that John McCain, the media darling, will win because he's "a tough war hero with national security credibility."  If the focus is on how Iraq is a mess, McCain can still win by convincing voters he knows how to solve the mess.

No, this needs to be "Iraq Plus."  The plus is the framing of Iraq.  The War in Iraq is not an isolated incident, it is part of the grand scheme of the neo-cons.  McCain will bring us Iraq plus Iran.  Iraq plus Syria.  Iraq plus Palestine.  Iraq plus Saudi Arabia.  Iraq plus Pakistan.  God only knows where we'll end up after four years of McCain.


This is the only time I'm probably going to say this (4.00 / 2)
but it's time for a Carville style strategy.  Go after him with nothing but the economy and Iraq.  Bring up his hyperhawkishness and his ties to the banking industry, particularly the 1990 S&L crisis.  Tie these things to George W. Bush's policies as much as possible.  Kill that 'maverick' image. 

Hillary can add to this by constantly hitting him on these things, using her policy expertise to offer solutions to the problems McCain is being tied to. 

And we have to hope that Clinton and Obama don't decide to go nuclear on each other.


And I mailed my absentee ballot for the Hukster yesterday (0.00 / 0)
Here's to hoping that he can stay alive in the south enough to keep McCain's totals under 50%

[ Parent ]
CANNOT ignore foreign policy (0.00 / 0)
Democrats always run away on foreign policy, hoping it just goes away.  Clinton's war vote makes it hard for her to make the ideological case against McCain, but she can hit hard on bring the troops home and McCain's promise of endless war.

Obama has the easier task, if he takes it up.  Here is what he said today:

It's time for new leadership that understands that the way to win a debate with John McCain is not by nominating someone who agreed with him on voting for the war in Iraq; who agreed with him by voting to give George Bush the benefit of the doubt on Iran; who agrees with him in embracing the Bush-Cheney policy of not talking to leaders we don't like; and who actually differed with him by arguing for exceptions for torture before changing positions when the politics of the moment changed.

We need to offer the American people a clear contrast on national security, and when I am the nominee of the Democratic Party, that's exactly what I will do. Talking tough and tallying up your years in Washington is no substitute for judgment, and courage, and clear plans. It's not enough to say you'll be ready from Day One - you have to be right from Day One.

But even it is Clinton, she cannot just hope foreign policy just goes away.


[ Parent ]
Iraq & The Economy (4.00 / 3)
  I'm not sure we can break through the corporate media adulation of McCain to expose him for what he is. It might be better to say he's a well meaning old guy, but his best days were ten years ago, he's been a Washington insider for a quarter-century, he knows nothing about dealing with the economy, and he's got no problem staying in Iraq for 100 years. Throw in the flip-flop on immigration, and hammer the idea that he sold out his principles to get the nomination.

Flip-flopper & Warmonger (4.00 / 2)
Hit him at his strengths, "straight talking" and national security.  McCain spent a whole lot of time sucking up to the right the past few years, so there is a ton of ammo. And warmongering is easier, still.

I wouldn't deviate much from these two points.  Just attack them over and over and over again until it becomes conventional wisdom.  Well, perhaps with a pinch of "gosh, he sure is old".

I should point out I don't suggest the candidates themselves hit as hard on these points.  They should take a slightly higher road and just tactically agree with the points.  Bush himself was never (seen as) a Swift Boater.


Demolish "Straight Talk" First (4.00 / 6)
Job one is to remake his campaign into the "Double-Talk Express," and boy is there a lot of truth in that.

Once that's been put out there, hard, then is the time for an intense focus on national security/foreign policy, where his flip-flopping can be used against him in more specific ways. In particular--and this is highly ironic--he's been pretty damn good on occassion, only to turn on a dime and rush back into the arms of Bush, Rove or whoever.

This provides the perfect opening for ads of the sort, "We agree with John McCain when he says X... But not when he says Y.  So, we'd really like to agree with him if he'd just talk straight with us.  Will the real John McCain please stand up?"

That's it, just go straight at his supposed strength. Over, and over, and over again.

Heck, if Rove showed you can destroy real strengths that way, destroying phony ones should be a snap.

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3


[ Parent ]
Totally Agree (4.00 / 2)
There needs to be an aggressive all-out campaign to take down the McCain myth.  It should start, IMO, even before the convention.  He doesn't have a lot of money to spend.  The RNC has quite a bit, but if we can make them spend it defending McCain, then they won't be in a position to help out their struggling House and Senate candidates, who already have less money.

We need a swiftboat effort.  Only, you know, one that tells the truth.  Because the truth should be enough in this case.


[ Parent ]
Dems snatch defeat from Victory once again. (0.00 / 0)
Shaping up like I thought.

McCain/HuckaBee! against either Sentors Cackle or Compromise.

Having lost my candidate to the corporatist 'disappearance' of JRE, 'sphere no help mostly...OL late to the party...Kos throws his weight behind Liebercrat Obama...how's that gonna work again GOS....I'm gonna wait to see who the nominee is before I waste any more energy on the Dem Presidential Kabuki.

I'll tell you this...I expect McCain to win.

And you can forget about Iraq as an issue. The war/occupation in officially over.....troops coming home...Victory!

That's the way the ReThugs will spin it. And the voters are eager to swallow that one, bigtime.

As for Dems fighting? Did you watch Conyers 'I am the Chairman...' Youtube posted here?

We are not going to advance the progressive agenda with the likes of that coward.

Past time to get busy on 'More and Better Progressive Dems' in Congress.

Peace, Health and Prosperity for Everyone.


I don't expect McCain to win (0.00 / 0)
I expect it to be a contest.

[ Parent ]
Make it simple (0.00 / 0)
McCain = more of the same.

McCain = McBush


Yes And No (0.00 / 0)
That is where you want to end up.

But first you have to demolish McCain's strength, the pretence that he is a straight-talking maverick.  People will not believe you if you just come out and make the equation without excplitly destroying the protective media narrative that's been built up around him for a coule of decades now.

There is certainly enough material out there--everything from visuals to analytical policy foundations--to make the equation.  But first you have to knock out the immunization mechanism.

In fact, a campaign to brand him as the insider's favorite maverick might be a very good angle to take on this.  The guy been on so many Versailles talking head shows so many times, it's like he's got his own private suite backstage.  You could just do a montage of how many times he's been on a given show, and then ask, "How can such a popular guy inside the Beltway be a real representative of the rest of the country?"  And then do close out with a rash of praise from all the usual suspects.

The cool thing is that you could do this as an add with totally different content 20 different ways, but the same exact structure, and that would show how thoroughly characteristic it is.

Sure it would be more expensive to produce--but so much more devastating.  And doing an ad like that would make the as itself the subject of free media.  That's when it really starts to sink it.  I think they call that, "Setting the agenda."

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3


[ Parent ]
Exactly (4.00 / 1)
I'd go further and say that the issue of his "straight talk" is weakest in a lot of areas that happen to intersect with our 43rd President.  Lies about his positions on Iraq.  His hypocrisy regarding Falwell, et al.  Pretty much every thing he got credit for in 2000, he's ditched in the remaining years.  Why?  To suck up to Bush Republicans.

So it can be a twofer - taking him down on his strengths while tying him to the Republicans' biggest anchor.


[ Parent ]
Exactly (0.00 / 0)
The M$M has covered for him for so long, he's forgotten that he's doing all this contradictory shit in public.  It could all be framed in terms of McCain 2000 vs. McCain 2008.

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3

[ Parent ]
You could even run something like this: (0.00 / 0)
[ Parent ]
Exactly! (0.00 / 0)
(Hey, you dropped the ball on the subject-line theme of this subthread!)

Only I was thinking something with a faster pace.  More in line with the "Bomb-bomb-bomb! Bomb-bomb-Iran!" rhythm.

One or two lines of that--with a question flashed on the screen, a quick statement from McCain.  A couple more lines, then a totally constradictory statement from McCain.  Rinse and repeat.

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3


[ Parent ]
Or, just run that clip from tonight (0.00 / 0)
where he refuses to say whether or not he'd vote for his own immigration bill.

[ Parent ]
That's What Makes Him So Damn Bipartisan! (0.00 / 0)
We should only vote for people who won't vote for their own bills.

That's the only way to slay the demon of hyper-partisanship and ensure effective government!

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3


[ Parent ]
The math is simple here (4.00 / 1)
Hillary is liked by rank and file democrats, disliked by independents, hated by republicans.

Obama is liked by rank and file democrats, liked by independents, indifferent to Republicans.

McCain is indifferent to rank and file democrats, liked by independents, basically acceptable to Republicans.

Where does this put us in a match up of the two frontrunners?

The republican base is deflated.  McCain will not energize them, so he will go for independents to make up for the lack of enthusiasm in his base.  Between Hillary and McCain, he will take independents.  The problem is, the only person that energizes their base is Hillary.  So McCain takes independents, while Hillary energizes the GOP base, and at the same time is currently in the process of deflating the democratic base by alienating vast portions of the Obama coalition.

On the other hand, I think we can safely assume that Obama will continue to be liked by independents, liked by democrats, and at least not energize the GOP base anything like Hillary is going to.  So with Obama, you get at least evenly split independents, deflated GOP base, and still energized and unified democratic base. 

Where is my logic wrong here?

The Politics of Bruno S.


Disagree (0.00 / 0)
We can't out McCain McCain and that's what a fight over independents is.  Plus, there's at least some evidence that Obama doesn't hold onto as many democrats against McCain as Clinton does.

The only way to take McCain down is in a partisan, ideological fight.  Of the two remaining Dems, Clinton is the most likely to make that fight.  Obama's unity schtick is weakest against McCain because he isn't seen as a partisan.  McCain can - and will - make the same argument. 


[ Parent ]
Attack His Character (0.00 / 0)
He's a crazy, unstable elderly man.  He graduated near the bottom of his class at Annapolis and may have only gotten in because his father and grandfather were admirals.  He might be dumber than Bush.  He was nicknamed "Reverse Ace" for losing five aircraft.  His maverick reputation comes from being a grumpy old man, not from any sort of principle.

In 2004, the Republicans took a supposed strength of Kerry and hammered at his war record.  In 2008, Democrats should do the same to McCain should he be the nominee.

Things You Don't Talk About in Polite Company: Religion, Politics, the Occasional Intersection of Both


McCain = easy kill (4.00 / 1)
The Republicans are about to make an enormous mistake. McCain is far, far weaker than Romney.

Pay no attention to national polls at this point. They are based on name recognition and vague impressions only. They are less than meaningless this far out. Even twenty point leads can evaporate like nothing. Ask Giuliani.

McCain's platform was summarized by Joe Scarborough as: Fewer jobs, more wars. That ought to pull in about 40% of the vote.

He's old. He's ugly. He's a horrible speaker. His policy positions are enormously and uniformly unpopular. He IS the status quo in a year when only change can win. He has absolutely nothing to offer people who are worried about the economy, which come November will be almost everyone.

The only hope the GOP has in November is to nominate someone who can plausibly distance himself from the disaster that is the Bush administration. Of all the Republican candidates, McCain is most closely tied to Bush. And that's the guy they nominate. Not too bright, guys.


The Real McCain (0.00 / 0)
Back when McCain was the front runner at the start of the race Brave New Films set up a great website. I think we need to expand on that. Also McCain knows NOTHING about the economy. If it's a election about the economy McCain will lose.

I'm starting to think that McCain is the best canidate for us. He makes progressive issues like immigration reform, torture and global warming consensus issues. Also we can hit him in his strength, ethics. He was in a big ethics scandal in the '80s. If the swiftboaters can go after Kerry's service we can go after McCain's ethics.

John McCain: Beacuse lobbyists should have more power


Shake the Right (0.00 / 0)
I think we also need to think of ways to shake the Right on this.

McCain is not popular with hardcore conservatives; he is no Reagan; he is no evangelical; he is semi-progressive on immigration.

He can do 1 of 2 things: ignore those who don't like him and hope they vote for him or remake himself for the general.

In either case he is lacking key pieces of the right-base.

I think if we get Obama- Obama can pull the religious swing vote. If we get Clinton-- McCain is going to call her more of the same and remake himself as the change candidate.

We won the Battle. Now the Real Fight for Change Begins. Join MoveOn.org and fight for progressive change.  


Hillary Will Unite the Repugs (0.00 / 0)
I think the repugs are in disarray right now, but if Hillary is the democratic nominee she will cause the repugs to unite to beat her.  Hillary will be the uniter only it will be for the repugs.  I voted for JRE, and I have not thrown my support to Hillary or Obama, but I have to speak the truth as I see it.

Anyone would (0.00 / 0)
I think that without a third party spoiler (Herbert Walker Bush had to contend w/Perot) the GOP will probably unite under whoever. The anti-hillary factor will help consolidate the Limbaugh wing, but I don't doubt that Obama's secret identity as a muslim/black-power sleeper agent will be any less effective.

Me | My Work | Future Majority

[ Parent ]
Attacking McCain's strength (0.00 / 0)

What IS McCain's strength, anyway?

War hero?  Nah.  Voters don't award the Presidency as some kind of "lifetime achievement in the field of patriotism" Oscar. 

Moderate?  Not according to himself:  he's "proud to be a conservative Republican".  Conservative?  Not according to the Rush Limbaugh wing of the GOP.  There's a crack there that any Democrat can drive a huge wedge into.

Straight talker?  Puhleeze:  "Senator McCain, you say we need shared sacrifice.  You also say we must make the Bush tax cuts permanent.  In what way are you asking people who make over $300K per year, or stand to inherit many millions of dollars, to share in any kind of sacrifice?"

Competent?  Competent at what?  Strategizing how to best continue the Iraq War?

There's no question that SOME voters will stick with McCain no matter what.  I say the election is about finding out how many of those people live and vote among us.  And I say it will be rather easy to make MOST people feel that it would be downright embarassing to vote for McCain.

-- TP


Less Jobs..More War = John McCain says Joe Scarborough (4.00 / 1)
I think that Joe Scarborough and Pat Buchanan just gave us our slogan for John McCain. 

"Less Jobs, More Wars"

http://www.huffingto...

During the coverage of this evening's Florida primary results, MSNBC's Joe Scarborough discussed the impact of John McCain's victory with Pat Buchanan. The Republican establishment will rally around McCain and say "he's the guy," Buchanan said, but he cautioned that McCain's vision for America was foreboding.

"What does he say? The jobs are never coming back, the illegals are never going home, but we're gonna have a lot more wars," Buchanan said of McCain. Scarborough remarked that McCain's "inviting" presidential platform for the fall consists of "less jobs and more wars":

BUCHANAN: Here's a guy, basically, what does he say? The jobs are never coming back, the illegals are never going home, but we're gonna have a lot more wars.

SCARBOROUGH: We're gonna start a lot of wars! He has promised, for the record Keith, John McCain's platform -- and it certainly looks inviting for the fall -- he has promised less jobs and more wars. Now that's something we can all rally behind.

video of this
http://www.democrats...

"Incrementalism isn't a different path to the same place, it could be a different path to a different place"
Stoller


McBush (0.00 / 0)
Show the photo of McCain hugging Bush over and over and over again.  He's supported Bush and Bush's policies more than any other Republican candidate.  Tie him to Bush like a rock.

"The lightning whelk is strong, attractive, capable of growing to be one of the largest shells on the beach--and it opens to the left."

Don't Forget The Cake! (0.00 / 0)
The Katrina-Day/Birthday cake.

As in "the icing on the..."

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3


[ Parent ]
McCain Was a Flyboy (0.00 / 0)
who dropped ordinance on people from 10,000 feet before the North Vietnamese shot him down.  Did he have any idea of the consequences of dropping those bombs?  What does he really know of war given the antiseptic way he waged it?  Does he have any real appreciation of the human suffering his beloved Iraq War has caused?

Wrong wrong wrong (0.00 / 0)
I'm sorry, I don't often feel this way, but I think Mike and many of the posters are wrong here.

Yes, the Republicans are divided, and keeping them that way will help us win, regardless of who they run for president.

But the Republicans who support McCain are supporting him even though he doesn't stand for what they do.  To wit: The one figure I remember is that 75 percent of Republicans who are against the Iraq war vote for him -- yet of all the candidates, he's the one that has supported the war the most in the past and pledges to be the most hawkish if he is president.  Further, the majority of Republicans who rate the economy as their top issue support McCain, even though he very publicly has said he doesn't understand the economy and has never served on a committee that relates to it.  Also, he garnered an overwhelming majority of votes from Republicans who dislike the job Bush is doing -- yet among all the candidates he is the one who has sided with Bush the most, and promises to continue his policies the most.

So what does all that tell you?  I had to think about it long and hard before I figured it out:  Republicans don't care about policies or values.  They only care whether a candidate can win.  They believe McCain is a winner, and will therefore side with him, even against their own values.

I believe the best strategy to beat McCain is to work hard to propagate the narrative that he is a loser, that he can't win.

Trot out things he's done that haven't worked.  Highlight signature pieces of his legislation that have failed.

Iraq can be a part of this too, but we have to tread carefully here.  The minute we start calling the US a loser in Iraq, we prove the GOP's ongoing narrative about the Defeatocrats.  Connect McCain to Iraq's failures and divorce him from its successes, like the counterinsurgency measures, and you'll make your case.

On top of that, draw the contrast between that and our own candidate as a winner.

THAT would be a winning strategy on McCain.


Beating McCain | 42 comments
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