John Eggerton at Broadcasting and Cable has the story.
The fight over the Federal Communications Commission's Dec. 18 media-ownership vote set up a potential battle between the current president and a senator who wants to be the next one.
Barack Obama
Sen. Barack Obama (D-Ill.) Thursday urged the House to follow the Senate's lead and pass a resolution of disapproval, an unusual legislative maneuver that would invalidate the FCC's decision to allow TV and radio stations and newspapers to be co-owned in the top 20 markets, subject to some conditions.
After the Senate approved the measure, Obama, a co-sponsor of the bill, released a statement saying, "I urge my colleagues in the House of Representatives to expeditiously pass the legislation."
He framed the vote, as he has before, as standing up to "Washington special interests," a campaign theme. "Our nation's media market must reflect the diverse voices of our population, and it is essential that the FCC promotes the public interest and diversity in ownership," he said.
The FCC decision to consolidate yet more media was opposed by 99% of public comments. As Paul Rosenberg noted in this comments, this might be the single least popular decision by the Bush administration ever. But Obama, as he did with his media and tech plan, took this further, and called for diversity and representation for the public interest in media ownership.
With ownership levels for minorities and women in media in the low single digits, Obama is really saying that it's time to reshape our media system. In discussing Reagan, one of the great conservative media reformers, remember he made the following comment.
"I didn't' say I liked Ronald Reagan's policies," Obama explained. "What I said was that was the kind of working majority we need to form in order to move a progressive agenda forward."
With the Pentagon Pundit scandal coming on the wave of a number of serious breakdowns of the public legitimacy of the press, the public desire for a new media system is strong. The technological capacity to create such a system exists, in fact, media has been dramatically reshaped already through the internet. Broadcast media, though, is still somewhat untouched, but this kind of serious structural argument about the media from the likely President is something that cable and broadcast executives, as well as progressives, should take very seriously.
I've heard quite frequently from political operatives that this race is not Obama versus McCain, but Obama versus the media. And it's clear that without breaking down the structure of the media conglomerates, public discourse will remain as polluted and dishonest as it is now. And so President Obama is telegraphing his intentions to be a media reformer. Now it's up to us to help him get there.
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