Fallon as a Test Case in Grassroots Campaigning: Does TV Matter?

by: Matt Stoller

Mon Jun 02, 2008 at 15:48


Local bloggers are endorsing Fallon, and I think it's fair to say that the internet progressive activists are against Boswell.  This is a particularly interesting quote, and suggest that Fallon's campaign is a very interesting experiment: "If you live in the district, you've likely run into Fallon at a town hall meeting or a local farmers' market in recent weeks, but you haven't received mailings because Ed doesn't accept PAC or lobbyist donations."

Fallon has done no TV, no mail, and accepted no PAC money from labor or corporations.  All of his money has come from individual donors, and most of it over the internet.  His campaign staff is up to 16 people doing persuasion phone work, events, and GOTV calls.  He has no major endorsements from any labor unions, simply DFA, Change Congress, OpenLeft, Progressive Democrats of America, and the Progressive Coalition of Central Iowa.  His campaign originated because of our Bush Dog arguments, and there are no independent expenditures helping him out.  This is not Ned Lamont, who self-financed, or Donna Edwards, who had $900k of help from SEIU, Moveon, the Sierra Club, etc.  Those groups have stayed out of this one.

Matt Stoller :: Fallon as a Test Case in Grassroots Campaigning: Does TV Matter?

Boswell is the total opposit of Fallon in every way.  His a PAC creature, has done huge numbers of both government mailers and political mailers, lots of paid TV and radio, and splashes his endorsements from Senator Tom Harkin and Al Gore everywhere.  His list of endorsees is ridiculous.  Aside from corporate PACs, here's are Democratic and Republican establishment allies:

# AFL-CIO
# Airline Pilots Association
# American Bankers Association
# American Federation of Government Employees
# American Federation of State County & Municipal Employees
# American Hospital Association
# American Nurses Association
# Associated Milk Producers
# Association of American Railroads
# Association of Trial Lawyers of America
# Committee on Letter Carriers
# Dairy Farmers of America
# John Deere and Company
# Human Rights Campaign
# Independent Community Bankers of America
# Independent Insurance Agents of America
# Iowa Construction Industry
# Iowa State Education Association
# Machinists Non Partisan Political League
# National Association of Home Builders
# National Association of Social Workers
# National Committee to Preserve Social Security and Medicare
# National Council of Farmer Cooperatives
# National Farmers Union
# National Turkey Federation
# National Education Association
# National Rifle Association
# Sheet Metal Workers' International Association
# Sugar Cane Growers
# United Auto Workers
# United Egg Association
# United food and Commercial Workers International Union
# United Steel Workers of America

Boswell's real argument against Fallon is this:  "I find it hard to find anybody up on Capitol Hill that has very much good to say about my opponent, and that's kind of sad," Boswell said.  

That's true.  And good for Fallon.

So now, this is the rawest test of an internet fueled grassroots campaign with none of the bells and whistles of a Donna Edwards or Ned Lamont, up against everything the establishment can throw at a candidate.  It's an interesting test case of paid media - this primary will demonstrate what percentage of primary voters have moved their information and political habits away from low information broadcast channels, and towards internet and a more social form of politics.  


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Fallon called me (4.00 / 2)
The other week, Fallon called me on my cell phone out of the blue. Who know how he found my name? I've never given a political contribution of over $250 in my life, so I wasn't on any big donor list. When he introduced himself, I said in surprise, "You're a celebrity!" I guess only a reader of left blogs could have possibly made that statement. He replied, "I'm trying to be." I smiled. I also gave him $200, which hurt, but I wanted to reward him for his moxie.

This guy is working hard, and as you say, not in the conventional channels.


Wow (4.00 / 1)
I haven't gotten too invested in this race, but I really do hope he pulls it out, especially after this post. Even if he just comes within striking distance, I think that would be a real story.

I support John McCain because children are too healthy anyway.

Attaboy Matt. (4.00 / 1)
This is a good post.

Let's hope we're pleasantly surprised by the answer, and not the reverse.  We could get Carol Shea-Porter or Larry Kissell, a massive overachievement of expectations, or we could get Jay Fawcett or Mark Pera, a total letdown.  Either way it's still good information to have.


a blowout Boswell victory would indeed be a letdown (4.00 / 1)
But I think it's going to be close--certainly closer than the Lipinski-Pera race.

Join the Iowa progressive community at Bleeding Heartland.

[ Parent ]
Fallon was also endorsed by EENR Blog (4.00 / 1)
and did what it could to help pay for some pizzas and ensure his volunteers could hand out flyers. Open Left did a tremendous job of raising $$ for him though.  OL gets kudos.  

Go Ed! (0.00 / 0)
Would LOVE to see Fallon upset Boswell!  I also got a call from Ed last week, they dropped off a yard sign the same day. Boswell has been killing millions of trees by the sheer number of mailings we've been getting the past few weeks.  Keeping my fingers crossed for Ed!!

maybe it's because (0.00 / 0)
I'm in California, but in most part of this state you can't put an ad on the air unless you're running statewide or get a king's ransom from an independent expenditure campaign.  So I see this "experiment" every cycle.  And it usually doesn't win, unfortunately.

Insert shameless blog promotion here.

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