I think it's highlighted by this bit (from The Page over at time.com):
The Democratic nominee-to-be faces the public at a town hall in Wayne, Pennsylvania.
"While Senator McCain has spoken out on energy reform in the past, in this campaign, he isn't offering any solutions to help Americans pay for high gas prices. Instead, he's proposing a gas tax holiday that's nothing more than a Washington stunt."
I think this is probably the only way to win this election. The media have determined, rather systemically, that McCain is a straight-talking Maverick reformer, and you can't just batter that head-on. That helps, and maybe that's enough, but you also have to acknowledge the meme to connect with the viewer. If you say, "McCain was a maverick but now he's a Bush Republican, it's more palatable, and, eventually, more persuasive to the electorate at large.
Or maybe we should just trash the hell out of him. Seriously. Wouldn't mind!
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