Searching For John McCain Update

by: Chris Bowers

Tue Jun 17, 2008 at 16:03

In only 19 days since its launch, I am pleased to announce that Searching for John McCain (About the campaign; How to maximize your participation in the campaign, Campaign Widget) is making significant headway. Of the eighteen keyword and article combinations we are targeting, thirteen of the eighteen are now in the top fifty, and fifteen of the eighteen are rising in the rankings. Here is a progress report for all nine articles and two keyword searches, compared to where each ranked eleven days ago:

1--John McCain Votes to Filibuster Minimum Wage Hike. Up 8 slots to 42nd on "John  McCain", down 8 slots to 45th on "McCain"

2--McCain housing policy shaped by lobbyist: Down 8 slots to 55th on John McCain", down 12 slots to 58th on "McCain"
Note: While this story is struggling right now, only last week it has temporarily moved into the top twenty on searches for John McCain. I will look into why it is falling in the rankings now, but the past success does indicate that it has the potential to come back with real force.

3--Bush, McCain plug Social Security: Up to 47th from outside the top 100 on John McCain; up to 31st from outside the top 100 on McCain

4--McCain blasts Obama's and Clinton's attacks on NAFTA: Up 7 slots to 58th on "John McCain," up to 40th from outside the top 100 for "McCain"

5--McCain in NH: Would Be "Fine" To Keep Troops in Iraq for "A Hundred Years": Up 1 slot to 21st on "John McCain ", Up 17 slots to 57th on "McCain"

6--McCain: Bush right to veto kids health insurance expansion: Up 36 slots to 38th on "John McCain" up to 88th from outside the top 100 for "McCain."

7--Senate passes expanded GI bill despite Bush, McCain opposition: Up 16 slots to 35th on "John McCain," up to 35th from outside the top 100 for "McCain."

8--McCain says overturn the law that legalized abortion: Up 18 slots to 31st on "John McCain", up to 39th from outside the top 100 for "McCain."

9--McCain Defends Bush's Iraq Strategy: Up 3 slots to 26th on "John McCain"; Up 1 slot to 21st on "McCain."


Overall, in more than half of all the targeted searches, progress has been substantial, with the articles jumping ten or more slots. The goal of the campaign is to place, by Labor Day, three of these articles in the top ten searches for both John McCain and McCain, three in the second ten, and three in the third ten. Here is where the campaign currently stands:

John McCain
1-10: 0
11-20: 0
21-30: 2
31-40: 3
41-50: 2
51-60: 2

1-10: 0
11-20: 0
21-30: 1
31-40: 4
41-50: 1
51-60: 2
1 article at 88th

This is substantial progress, given that only three weeks ago virtually none of these articles were in the top 100 for either Google keyword search. With eleven weeks to go in the campaign, I remain extremely confident that we will achieve all of our goals, and make 15 million voter contacts as a result.

So, lets keep hitting this as hard as we can. To learn more about the campaign, click here. To learn how to maximize your participation in the campaign, click here. For a cool widget that helps you participate in the campaign, click here.  

Chris Bowers :: Searching For John McCain Update

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Google Trends (0.00 / 0)
It's very strange.

"Obama" gets far more searches than "Barack Obama"


"John McCain" gets far more searches than "McCain"

and both Obama searches get far more than both McCain searches.

Anyway, as a suggestion towards prioritizing your efforts on whether to link the full name or just his last name.

I would guess (0.00 / 0)
Obama is a unique enough name... McCain is not that uncommon.  

[ Parent ]
I suppose (0.00 / 0)
Actually, there's a major Canadian food company called McCain, and I kind of figured that would drive up the searches for "McCain"

I wonder if it's just something linguistic that people think of him as "johnmccain" - he's almost always refered to by both first and last names.

[ Parent ]
probably because of spelling (0.00 / 0)
I used to be uncertain that it was Barack, not Barrack, so I would just search for Obama.

McCain is easy to spell ... hard to stomach.

[ Parent ]
the widget works nicely (0.00 / 0)
You simply write your post, which of course will refer to McCain (you know, John McCain, that lobbyist-coddling warmonger who's running for President on the Republican side), and then you invoke a bookmark and voilà! All I have to do now, is click the hyperlink then post. (Note: if you have any trouble, just click a second time in the comment field and run the link again.

did you just install the bookmarklet widget? (0.00 / 0)
or have you had it in your browser since we posted it a few weeks ago?

that initial double-click issue was something i had to fix in the beta version, but it shouldn't be happening on new installations. if you installed the original version, i suppose it's possible that the code is cached in your browser.

end the blurring--vote steve novick for u.s. senate in oregon

[ Parent ]
I forgot where I got it (0.00 / 0)
It was something that I dragged to my Firefox Bookmark Bar and it made a link called "Link to McCain". All I have to do is make sure the cursor is in the text box and click the link and voilà.

[ Parent ]
Good news (0.00 / 0)
Glad to hear things are going well with the project.

Given that nofollow tags make some links (from social networking sites or many comment threads) ineffective at changing page rank, it seems to me that the single best thing here is to focus on getting as many blogs as possible to blogroll the links. Trying to reach out in that way more might yield even better results.

I support John McCain because children are too healthy anyway.

as this thing's an idea (4.00 / 1)
start a googlebomb on Obama to ensure that positive stories remain near the top.  I doubt that the dead enders have the capability to plant a negative story about obama in the top results list, but might as well make certain.

Another about googlebombing negative mccain stories into Obama's search results?

Get people who are looking for information on Obama to start reading negative stories about McCain as well...

Don't refer to it as you did .. (0.00 / 0)
refer to it as the McCain education project .. or whatever Chris called it

[ Parent ]
more tips on helpful widgets (0.00 / 0)
Thanks to Chris for promoting the optimizer widget that turns any comment with the name McCain or John McCain, into a hotlinked reference to push up his greatest hits. I'm using the McCain widget right now of course, handily located in my browser toolbar. See the McCain hotlinks?

But there are also some good things you can do at your own site, if you have one. The HTML widget sets you up with your choice of any combo of the articles, that you can stick right into your sidebar. Also on the page is a ready-made scrolling blog ad (complete with hug picture!) to stick in your adbar as a useful space filler.

And it doesn't really do any heavy lifting on optimization (since google doesn't recognize javascript links), but the java version looks pretty sharp too.  

Help us Optimize McCain! Use these widgets to make it crazy-easy...

This is tacky... (0.00 / 0)
This is tacky, but I am going to suggest anyway... The GOP will do worse and its pretty messed up as well...

Why are we not linking any of the McCain calls wife a C$#% stories?

like this one? (4.00 / 1)

McCain has Tourette's Syndrome.

[ Parent ]
LOL (4.00 / 2)
I'm serious though either a youtube or the news story should be googlebombed.

[ Parent ]
thanks for including our widgets, chris (0.00 / 0)
if anyone has any feedback or suggestions for improvements/features, feel free to email me at ipetrichor [at] gmail [dot] com.

end the blurring--vote steve novick for u.s. senate in oregon

Tremendous Opportunity at Google (0.00 / 0)
If you go to Google right now and search for McCain or John McCain, there is a tremendous opportunity for messaging using adwords.  Right now, there is only one anti-McCain site that comes up, and it's not exactly deep (though it's pithy).

Check it out.

one article cracks top 20 (0.00 / 0)
The "Bush right to veto kids health insurance expansion" shows up as #18 for me.

I remember from doing article tracking on Chris' last SEO at MyDD that Google results aren't the same every query in every location, but are rather quite dynamic, especially for fast-moving articles.  The search engine database that is replicated onto the 100,000+ Google servers all don't update simultaneously, but rather are rolled out intermittently.  

end the occupation of Iraq

question on best way to use this (0.00 / 0)
I embedded all these links in my blogroll at Daily Kos, using "John McCain":

Would it be better to embed the links as "McCain" in my signature or on my blogroll?  

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