McCain Really, Really Wants Someone To Demean His Service Record

by: Chris Bowers

Mon Jun 30, 2008 at 21:53


Another lesson worth noting from the frothing attacks Republicans are now delivering on Wesley Clark is that the McCain campaign really, really wants a prominent Democrat to demean his service record. This is a prospect they are drooling over, right along with their hopes that a prominent Democrat will attack McCain in age-based terms.

Just as the McCain campaign is aiming to create an age based backlash against Obama and Democrats among seniors, they are desperate to create a "that anti-American Obama and those hippie Democrats hate the troops" backlash, too.  

Chris Bowers :: McCain Really, Really Wants Someone To Demean His Service Record
Two months ago, the McCain campaign pounced on Obama's "McCain is losing his bearings comment, even though it meant a loss of direction rather than a loss of one's mind. To jump at something this tangential to a an age-based comment was a sure sign that they were spoiling for a age-based argument.

Now, Wes Clark says

I don't think getting in a fighter plane and getting shot down is a qualification to become president

This causes the McCain campaign, and indeed the entire Republican noise machine, to go apoplectic with claims Clark is somehow demeaning McCain's service record. It is, at best, an extremely tangential and flimsy argument to claim that Clark was attacking McCain's service record with such a quote, especially since, at the start of the quote, Clark said:

I certainly honor his service as a prisoner of war. He was a hero to me and to hundreds of thousands and millions of others in the armed forces, as a prisoner of war."

The argument gets even flimsier when one considers that McCain himself said the following a couple of months ago

It doesn't take a great deal of effort to get shot down."

However, the ferocity with which the McCain campaign and the Republican Noise Machine shot back demonstrates that they have been looking to engage this fight for a long, long time. The campaign is looking to pick fights over both McCain's war record and over his age in order to create two, complimentary backlash narratives: Obama hates seniors and the troops. This strategy is designed to target socially conservative seniors who usually vote for Democrats, but might be uncomfortable with Obama because he is African-American. That is a key, if not the key, swing voting group in this election, and the McCain campaign knows it.

Now, even though the Obama campaign backed down way, way too easy on this one, on the plus side, the attacks against Clark are so flimsy they probably will make Republicans look like idiots. Also, Clark isn't backing down, either. One of the important lessons from the Terry Schiavo affair three years ago is that even if Republicans whip their entire media operation into high form, and even if the national media bows over to them, and even if leading Democrats lend credence to their attacks, sometimes the Republican message is so heinous that the vast majority of the country can see through it anyway. While the McCain campaign is desperate for a prominent Democrat to attack his service record, it doesn't necessarily mean that pretending a prominent Democrat did just that will actually convince people it happened. They really, really want to play the "troop hating hippie" card against Obama and Democrats, but just because they are playing it doesn't mean it is working. Until I see some polling numbers on Wesley Clark's favorables, broken down by partisan self-identification, I am going to hope that this is one of those times. Even if the numbers aren't great, this entire incident has still been very instructive, on several levels.  


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"...this entire incident has still been very instructive, on several levels. " (4.00 / 4)
And the fact that the Obama campaign really needs to learn how to drive a narrative and stay on the attack in a campaign. When's the last time we heard a storyline for a day driven by some connection between McCain and Bush?  

Case in point (4.00 / 4)
Remember Charlie Black's comments last week about a terror attack helping the McCain campaign? Man does that seem like ancient history now. Why is that not still in the news, with the Obama campaign calling for his resignation?

How 'bout attacking McCain for not being to say that Obama is a patriotic American?

Just looking for a little bit of offense instead of a continual string of defensive tactics to "take things off the table". We tried that in 2004. It was the whole basis of nominating John Kerry. Didn't work so well.  


[ Parent ]
Obama / Clark's comments (4.00 / 4)
I think Obama squandered a couple of great opportunities with his rejection of Clark's comments.  First, he could have noted that Clark went out of his way to express appreciation for McCain's service to the nation, so there was clearly no disrespect intended.  And he could have affirmed that Clark was entirely correct in observing that getting shot out of the sky doesn't qualify one to conduct foreign policy and military affairs.  Second, Obama could have put the media on notice that he doesn't intend to put up with their bullshit and distortions. It was a great chance to highlight what Clark actually said, and force the media to deal with that, rather than allow the media to fan this little incident into a big story.

I'm really curious if anyone knows if there has been significant staff shake-up inside Obama's campaign, because it looks to me like a dramatic change of course is taking place, and it doesn't look good.


All that would just get him sucked into... (0.00 / 0)
...the distraction and sideshow of the "issue".

I have a feeling, though, that they will clarify in time.

REID: Voting against us was never part of our arrangement!
SPECTER: I am altering the deal! Pray I don't alter it any further!
REID: This deal keeps getting worse all the time!


[ Parent ]
There is no way (0.00 / 1)
that Clark's comments are a winner.

Period.

Clark walked into a fight McCain desperately wants to have.

Frankly it is very obvious that Clark screwed this up, and the Obama people were dead right to distance themselves.

Why the hell do we want to debate McCain's military experience?


[ Parent ]
I agree. (0.00 / 0)
I think Chris is right here too.  I also think that the McCain people want to keep it on this terrain and not on personality flaws, his medical records, why he left the service etc.  This is a preemptive attack on all this.

Even more, Obama is on solid ground attacking McCain for his support of the disasterous Iraq War and future wars.  This is the better terrain, and where Obama is comfortable too.  The GOP wants the conversation off that and on to a he said she said.  Clark played into this.  It was an inartful comment, as I said yesterday, that stepped on Obama's speech.  Rule 1 for surrogates is never make it about you--always about the candidate or opponent.

John McCain--He's not who you think he is.


[ Parent ]
Thank you!!! (4.00 / 1)
Finally!!! Some sense around here!  No surprise, coming from Chris! You're the best, man! :-)

REID: Voting against us was never part of our arrangement!
SPECTER: I am altering the deal! Pray I don't alter it any further!
REID: This deal keeps getting worse all the time!


If you are right.... (4.00 / 2)
And I think you are.  Then the proper Judo move would be for Clark to stand to it (which is he) and say that he has said nothing wrong.  The proper thing for Obama to do is to distance himself (which he has) and let the VRWC direct its fire at a General.

Its funny the question pretty much begged for some sort of quip about crashing his plane, but the actual substance of what Clark said was a really good point.  McCain has no executive experience making decisions when it really counts.  Obama doesn't either, but he doesn't claim he does.

My job is not to represent Washington to you, but to represent you to Washington- Obama
Philly for Obama


Yes (4.00 / 2)
In addition to standing his ground, Clark can hopefully shift the focus back to the more important elements of his message about McCain's lack of qualification (judgment, votes, flip-flops, temperament, etc.).  And if the media keeps harping on the "getting shot down in a plane" comment, Clark might try to point out that he was just agreeing with McCain himself.  As Ezra Klein notes, "when folks ask [McCain] about his war heroism, he's even got a stock reply: 'It doesn't take a great deal of effort to get shot down,' he laughs."  Clark can say this with a gracious smile, then quickly pivot to the more important and potent aspects of his argument.

Though the right wing attack machine seems to have the MSM on its side right now, it seems possible that Clark can hold his ground and do this refocusing of the message, while Obama take the "positive" road in leveling the playing field in terms of "patriotism."  This will require strength and skill (and luck) for Clark.  And a steep ramp of active and outspoken support for him from the netroots and organizations like VoteVets should help.  Let Obama stay out of it until things settle one way or the other. As much as I disliked the "rejecting" of Clark's comment from his campaign, its simpler and cleaner if Clark does his thing here without noticeable support from Obama, which would give the MSM even more reason to muddy the water.


[ Parent ]
Clark is a strategy pro (4.00 / 3)
Clark was so gracious on MSNBC when the host asked him about the Obama campaign rejecting his comment. He was good natured about it and repeated that he spoke for himself and has been saying this about McCain for a while.

Clark said he agreed with the Obama campaign that "language of this type and this sort of a discussion really shouldn't be part of a campaign." The host followed up, "So do you reject the statement of General Clark?" Clark's answer was, "I reject the idea that you take something like this and swiftboat it all out of proportion." That led into a discussion of the swiftboater on McCain's staff who is manufacturing this media apoplexy.

That's real strategic skill that Clark is demonstrating.


[ Parent ]
Yes, but (4.00 / 1)
the over-riding media narrative remains that Wesley Clark demeaned John McCain's reputation, so how effective is Clark's "strategic skill"?


"It sounds wrong...
     ...but its right."


[ Parent ]
Very effective (0.00 / 0)
The more that narrative gins up fake outrage, the more controversial Clark will be, the more in demand he will be to make appearances and statements. That gives Clark more opportunities to repeat the basic point ... he honors McCain's reputation, but it's a fact McCain had no executive experience in the military.

[ Parent ]
OK (0.00 / 0)
We'll see which part of the story sticks in the collective mind of the M$M.


"It sounds wrong...
     ...but its right."


[ Parent ]
You don't change an entrenched perception overnight (4.00 / 2)
Just this morning I heard CNN change a lead in from an attack on McCain's service to an attack on its relevance. If Clark manages to push this thru it will open up McCain to an entire series of respectful attacks.
I must say I was disappointed with the initial Obama campaign response. But listening to Axelrod I'm much more comfortable. Axelrod is basically saying this is not an attack we would make, but its not exactly what Clark said and what about Iraq.
What is more, if Clark is successful Obama can recapture the moment by embracing Clark down the road.

[ Parent ]
Obama's criticism of Clark doesn't help (4.00 / 4)
Just saw Bill Bennett overflowing with glee on CNN when James Carville told him Clark said nothing inappropriate.  Go talk to David Axelrod about that, Bennet said, claiming that plenty of Democrats found Clark's comments to be offensive.

Obama should not be distancing himself from these comments -- and certainly not criticising them -- that just plays into and reinforces the right-wing pretense that there's something wrong with what Clark said.  If Obama wanted to look like a strong candidate (and he should) he would have stood up for Clark saying something along the lines of "What exactly is it about his comments that you find so offensive?  I don't see it.  He explicitly honored McCain's service."

Alternatively, Obama could have said something like "That's General Clark's opinion, not mine.  But let's be clear: General Clark's taken multiple bullets for his country, which entitles him to have an opinion on an issue such as this."


[ Parent ]
Pretty pathetic... (4.00 / 2)

 ...when James Carville, of all people, acts like an actual Democrat while Obama's campaign staff all dive for cover over Clark's "offensive" comments. (What part offended you, Barack?)

 What has happened to the Obama campaign? When did they all become such pitiful wimps?  

"We judge ourselves by our ideals; others by their actions. It is a great convenience." -- Howard Zinn


[ Parent ]
According to Nico Pitney at HuffPo: (4.00 / 3)
[bolding is mine]

This evening, Clark issued a statement reiterating his respect for McCain's "courage and commitment to our country," as well as his belief that McCain's judgment on crucial national security issues has been deeply flawed:
"There are many important issues in this Presidential election, clearly one of the most important issues is national security and keeping the American people safe. In my opinion, protecting the American people is the most important duty of our next President. I have made comments in the past about John McCain's service and I want to reiterate them in order be crystal clear. As I have said before I honor John McCain's service as a prisoner of war and a Vietnam Veteran. He was a hero to me and to hundreds of thousands and millions of others in Armed Forces as a prisoner of war. I would never dishonor the service of someone who chose to wear the uniform for our nation.

"John McCain is running his campaign on his experience and how his experience would benefit him and our nation as President. That experience shows courage and commitment to our country - but it doesn't include executive experience wrestling with national policy or go-to-war decisions. And in this area his judgment has been flawed - he not only supported going into a war we didn't have to fight in Iraq, but has time and again undervalued other, non-military elements of national power that must be used effectively to protect America But as an American and former military officer I will not back down if I believe someone doesn't have sound judgment when it comes to our nation's most critical issues."

Looks to me like Clark has begun the "strongly grounded but flexible pivot" judo move Luam and I are hoping for.  Way to go, General.  Hopefully all that practice he got dealing with the right-wing noise machine while working at Fox will serve him well.

If you haven't signed the VoteVets petition backing up Clark and sending it to some friends and family so they can do the same, I encourage you to do it now.


[ Parent ]
What that statement (4.00 / 1)
tells you is he knows the pilot line was a disaster.


[ Parent ]
What Your Statement Tells Me (0.00 / 0)
is that you can't read plain English.

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3

[ Parent ]
But There's NO Pivot Here (0.00 / 0)
This is just a straightforward reiteration of what he said originally--and what he's been saying for several weeks now.

I've got nothing against pivoting, per se.  But this is a much more basic move.  It's called standing your ground.

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3


[ Parent ]
I mostly agree (4.00 / 1)
The pivot was more in reemphasizing/clarifying the politically important part of the message vs. the soundbite the media seems to be obsessed/outraged with and is distorting.  

But yes, I agree it was mainly standing his ground, and that's what's mainly called for here.  The pivot, if successful, will be in the media's/public's attention and understanding of what was said and what it means. That's an important and difficult media martial art form in our pathological media environment.  

Many years ago I worked for a short time in an overcrowded "chronic" ward in a mental hospital.  Our current mass media environment reminds me of it sometimes.  They were all at least a little "crazy," (as were some of the staff) and the craziest and most violent would often act out so intensely they stirred up all the worst symptoms of the rest. Of course, in that situation the preferred solution seemed to be to up the dose of their meds, which isn't an option as far as I know for radio and cable pundits.  But one can hope....


[ Parent ]
Yes! Clark didn't back down! (4.00 / 3)

  I've never been a big fan of Wes Clark, but his stock with me has shot WAY up over the last 24 hours.

  Memo to Obama: THIS is how you stand down a smear attack. Bullies are cowards at heart. And that's the entire Republican Party.

  Obama's been absolutely, positively awful over the last two weeks or so. Is it too late to bring back Hillary Clinton? John Edwards? Anybody with a vertebra?  

"We judge ourselves by our ideals; others by their actions. It is a great convenience." -- Howard Zinn


What's also lost is McCain's vote on the GI bill (4.00 / 1)
Obama had the opportunity to point that out, but chose something altogether different.  And, alas, weak.

And it begins... (0.00 / 0)
http://blogs.abcnews.com/polit...

Other democrats are taking the bait and it will surely be to our detriment!

Fools!


REID: Voting against us was never part of our arrangement!
SPECTER: I am altering the deal! Pray I don't alter it any further!
REID: This deal keeps getting worse all the time!


Don't sweat it (4.00 / 2)

 I'd rather see attacks on John McCain than limpwristed apologies.

 That link made me feel better. At least one Democrat besides Clark isn't cowed by the Republicans' faux-outrage...
 

"We judge ourselves by our ideals; others by their actions. It is a great convenience." -- Howard Zinn


[ Parent ]
Doesn't the fact that McCain really wants his record to be demeaned support Obama's response? (4.00 / 1)
Because Obama quickly "rejected" the comments, McCain is not going to have an opportunity to make much positive use of this (particularly since Clark has gone out of his way to say he wasn't speaking on behalf of the campaign).

It would support the response if anyone had actually demeaned McCain's service (4.00 / 4)
Which Clark most certainly did NOT do.

I understand the temptation to go for a quick fix via this "rejection," especially since so many in the media are (unsurprisingly) proving to be so incorrigible in distorting what Clark said.  But I don't think it's in Obama's interests to allow McCain and his surrogates to define what does or doesn't constitute "demeaning" McCain's service.  Mature adults should be able to hold the following thoughts in their head at the same time: McCain's war record demonstrates great personal courage on his part, but it doesn't automatically qualify him to be commander-in-chief.  We should be trying to get people to realize that, not running scared whenever right-wingers claim otherwise.

We're all pretty worked up about this here, and I'll concede that it might not be that big a deal in the long run, or even in the short run.  People like us who are obsessed enough to post on blogs about this stuff are often concerned about things that end up going away pretty quickly without making much of a difference.  That might be the case here, but I still think Obama made the wrong move for all the wrong reasons.  


[ Parent ]
It's The Stupidity, Stupid! (4.00 / 7)
To cop a phrase from the delightfully subversive Harry Shearer.

One of the important lessons from the Terry Schiavo affair three years ago is that even if Republicans whip their entire media operation into high form, and even if the national media bows over to them, and even if leading Democrats lend credence to their attacks, sometimes the Republican message is so heinous that the vast majority of the country can see through it anyway.

This is really where the whole anti-GOP backlash is coming from.  God knows that no one in Versailles--not the so-called "liberal media", not the Versailles Dems--is doing anything to promote it.

The simple fact is that they're just so idiotic, obnoxious and downright evil that anyone who's watched a so much as a soap opera for a season or two can tell who the black hats are, no matter how often and intensely the Dem wannabes hang out with them.

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3


which is a sad but true commentary (4.00 / 1)
Imagine what it would be like to cast a pro-Democratic vote, rather than simply an anti-Republican one.

[ Parent ]
I Don't Have To Imagine (4.00 / 1)
I've voted for Debra Bowen for State Assembly, State Senate and Secretary of State.  And I'm looking forward to voting for her for governor someday.

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3

[ Parent ]
Clark has always wanted to take National Security back (4.00 / 1)
So its a fight he wanted too.
He is probably the best we have to mount this attack and spring the trap.
Lets not forget he considered running again while McCain was considered the favorite. So he has a good idea what he is in for.
So lets see haw this plays out. By all means let us keep his back, but I'm sure he knows what he (Clark) is doing.
Already you can see so slight push back of the "we should avoid this issue, but you guys are absurd" type.
If the General can succeed in showing that while McCain has the Experience to be Tactician in chief he lacks the Judgment to be Commander in Chief, Obama will be on a level playing feild on the issue.

Clark is doing Obama a favor .. (4.00 / 1)
and I wonder whether Obama's crew appreciates it

[ Parent ]
The Schiavo disconnect - a lower degree (0.00 / 0)
Chris, you're right in that this is more like Schiavo than anybody in the media thinks.  Nobody out there gives a damn about this except partisans.

The main reason Goopers are salivating is that finally, finally, they have SOMETHING to go on that gets them excited.  It's not that it's so good it's just something.    

I agree Obama could have used this opportunity better.  But it's not over.  It's only Monday night.  He has plenty of time and room to pivot.

And in the last year he and his team have done fairly OK with a whole range of campaign issues in this Presidenting thing.  


Finally, you are getting it. (4.00 / 1)
Making a big issue over this plays into his hand.

The proper response would have been laughter, not righteous indignation.

John McCain doesn't care about Vets.



McCain's POW experience is his 9/11 (0.00 / 0)
Bush used 9/11 as an excuse for all sorts of mischief from tax cuts for the wealthy to invading Iraq.  He was given a pass by the media and the public for a while because of his popularity after that tragic event.  

McCain is playing the same game with his POW story.  He's already used it as an excuse for his health care policy.  It and his "maverick" image are his only cards to play.  We've done a pretty good job at muting the maverick image according to recent polls.  McCain will fiercely play the POW card throughout the campaign and relish any reason to promote it.

Gen Clark is one of the few Democrats that can challenge him on it because of Clark's military experience.  While Obama's staff could have distanced themselves from the argument a little more tactfully, I think they were reacting to McCain 's attack on Clark because of Obama's speech on patriotism.  If they didn't respond to Clark's remarks it may have overshadowed his speech and muted some of the points.  One of the major themes of the McCain attack will be that Obama is not a real American® while McCain , the POW, is.  Clark can risk attacking McCain 's trump card while Obama can't risk being drawn into that argument.

The age factor can cut both ways.  I'm not sure if McCain will try to play the ageism angle too much since it risks bringing up questions about whether he is physically capable of the job.  If he makes it an issue then every time he sticks his foot in his mouth, pundits will say, "Well, it happens to people when they get that age."  It'll cause voters to lose confidence in his ability.  Liberal comedians are already attacking McCain on it.  While it does appeal to some older conservative voters, it can lose McCain more votes with other demographics.  McCain 's push back on "the losing bearings" comment didn't seem to gain much media attention.

While I agree that McCain wants an argument on his military service, I'm not sure an argument about his age will really benefit him.  

John McCain wants to put SS in hedge funds.


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