

2004 is quite the blip. Looking at that I have to figure Kerry did surprisingly well considering the prevailing ideological winds. Gore and Dukakis had far more favourable conditions. Seeing that Gore did actually win, I think this also explains why Bush ran so hard to the center in 2000 and so hard right in 2004.
It's also interesting and amusing how conservativism declines as Republican presidencies wear on (look at the end of the Reagan Presidency), but liberalism actually increased toward the end of Clinton's presidency. Even though it would be inaccurate to call Bill Clinton a liberal, it wouldn't be wrong to suspect the population that were happy with the results of his presidency thought of him that way, and would be more favourable toward liberalism because of it.
I'm speculating here because I can't find any data on people's attitudes to/beliefs about liberalism/conservativism. Many polls will ask respondents if they are lib/con/moderate but not why, and only the GSS breaks it down to a 7 point scale to get some indicator of how liberal/conservative a person believes themselves to be.
Anyway, I'm eagerly awaiting the 2008 GSS data. I could use some more recent polling that asks respondents about their ideology, but I want to compare apples here. The GSS question asks:
67a. We hear a lot of talk these days about liberals and conservatives. I'm going to show you a seven-point scale on which the political views that people might hold are arranged from extremely liberal - point 1 - to extremely conservative - point 7. Where would you place yourself on this scale?
Which is significant, because though I don't break down the 7 categories in these charts, 12% of the 2006 "liberals" self-rated "slightly liberal." I think what happens on surveys that only ask between liberal, moderate and conservative that these people all say "moderate" rather than admit they are just like those people who hate America, the dreaded liberals with whom they agree slightly on a few things.
This is an important question because it cuts to, how accurate are these self-identifications? I don't think it's elitist to say that a good chunk of the population is not well versed in ideological theory to understand that they might be actually more liberal than they thought. Paul Rosenberg has demonstrated this in his posts on GSS data) showing majorities of self-identified conservatives supporting increased social spending in all sorts of areas.
Conservatives have been the only ones on the ideological playing field for a long time. Is it so improbable that a great many people have come to believe "liberal" is a bad thing while holding quite liberal views?
Finally, this data is yet more proof why Obama does not need to run away from the left or fear being labelled a "liberal" (though liberals may rightly fear him be labelled as one of us) - people don't really mind it that much. In the long run fixing the negative perceptions of liberalism will really defang the right. |