And state Senator Regina Thomas loses badly by a little over 50 points, 76.3% to 23.7%. Thomas, like Fallon, just didn't believe in running a modern campaign with polling, mail, and paid media. Thomas was well-known in Savannah, her district, but she was outspent by $800k to $20k or so, a factor of 40. And Barrow was endorsed by Obama.
The key is to make sure that candidates run modern campaigns and use all tools at their disposal. Neither Fallon nor Thomas did that. They both had the attitude that the public was with them, because they were reactive to the activists backing them and did not reach out beyond that circle. This is a fairly common myopic view from community activists or state politicians who launch into expensive Federal races.
Organizing and politics is very hard. It is useful to understand how tough it is to communicate well with a primary universe, even in a strong year for change.