| With the centrist strategy, the base got a little mail and a few GOTV phone calls, the "swing voters" got messaged.
One interesting note. A former business associate of mine was Matthew Dowd, before he joined Bush, when we both worked for Democrats. As a Dem, Matthew was a loud advocate for the swing programs at the expense of base messaging. As Bush's consultant, he shared credit with Rove for focusing on the GOP base at the expense of so-called swings. He could do this because the GOP base is no direct threat to the centrist's financial interests.
The development of "coordinated campaigns" grew out of and advanced this strategy. The centrists used the efficiency excuse. Candidates could share resources on base voter door hangers, for instance. But those hangers were all GOTV, and no message.
It's also why there was such a meek response on GOP voter suppression. A growing progressive base was ultimately a threat to centrists for the same reason it threatens the GOP.
Why? Because a rise in the progressive base ultimately threatens their backers.
Trial lawyers, who would naturally want a big base vote, couldn't match the money, and a weakened union movement also contributed to the mess. The logic of the centrist strategy soon took hold as accepted truth. The centrist logic was launched post-McGovern; it really took off post-Reagan.
The progressive movement has not just threatened this message monopoly -- it is undoing it. Through MoveOn, the rise of popular documentaries, blogs, think tanks, etc. It's not just that we talk about real values and innovative strategies. It's because we're talking, period, that the centrists feel threatened.
Hence the DLC's vicious attempts to discredit the movement. And that's what they want. They don't seek to win an argument over policy. They seek to destroy the credibility of their opponents and restore their message monopoly.
I lived with all this, first as a reporter, then as a consultant to Southern Dem campaigns that followed the centrist model. We have no choice but to vigorously contest the DLC-type efforts to discredit the progressive voices that have broken the message monopoly, though it is tempting to just dismiss the DLC as less relevent now. The interests behind them will not give up.
UPDATE: I use the term "centrist," and that is really a bad frame because it evokes moderatation, compromise, etc. At least I used scare quotes. It might be better to refer to them as "Industrial Authoritarians." Most represent or protect older industries, and there's a throwback quality to such a term that suits their 19th century paternalistic natures. |