Sen. John McCain's presidential campaign is buying into NBC Universal's Olympics coverage.
The McCain campaign made a last-minute $6 million ad buy, which tops the $5 million Sen. Barack Obama's campaign had announced last month it was buying during the Olympic Games, which begin Aug. 8.
Like the Obama team's ad buy, the McCain campaign's purchase includes network and cable spots. NBC Universal is airing 3,600 hours of Olympics coverage on its broadcast network and cable networks including NBC, CNBC, MSNBC, USA Network, Oxygen and Telemundo
With the Olympics sucking out news oxygen, and with McCain equalling Obama's Olympic ad purchase, it looks like we are going to have to wait for the vice-presidential picks and the conventions to see a marked change in the campaign.
We might be on hold for two or three weeks. Given the current trends in the campaign, that is not a good thing.