Everyone is talking about how the text message scheme went awry - some cretin in the campaign spilled the beans to CNN's John King - making the media, not the people the first to know that Joe Biden was Obama's VP pick.
OK - but - wasn't it fun? This had almost as much drama as election night. All of us were glued to our computers, our cell phones, our smart phones, etc - waiting for news of the vice presidential pick. Honestly - I don't know if I would have been this excited about the decision if I hadn't signed up to BE excited about it. I was unsure if anyone would care about being the "first to know" - and only circulated the news because I thought it would be worthwhile to get others on the broadcast list. But just the fact of signing up, meant that I was anticipating this news, and increased my interest.
In short - even the news interest was heightened because we were all waiting on the notice - and the official notice was not anti-climactic - it was "official."
One thing the Obama campaign has succeeded in - has been garnering enthusiasm. In this - the texting campaign was a smashing success.
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