Although he uses an old-timey analogy, I think Ed Rendell is generally correct in his assessment of Obama's wordy, intellectual speaking style:
"He is a little like Adlai Stevenson," Rendell mused. "You ask him a question, and he gives you a six-minute answer. And the six-minute answer is smart as all get out. It's intellectual. It's well framed. It takes care of all the contingencies. But it's a lousy soundbite."
"We've got to start smacking back in short understandable bites," he said, noting "Everybody is nervous as all get out. Everybody says we ought to be ahead by 10, 15 points. What the heck is going on?"
Even though one of the attractions to Obama in the nomination campaign was that he seemed to be a charismatic speaker in the style of Jack Kennedy or Bill Clinton, there have been numerous times during this campaign where I have wondered if we just nominated Gore or Kerry again. Obama does not do a good job of fitting his speeches or answers into sound bites. Many of his ads have reminded me of the five-paragraph essay you were probably taught in freshman composition. There are times when he seems to over intellectualize his framing of policy on the stump in a manner that is reminiscent of Gore or Kerry.
However, I have to disagree with Rendell on the utility of such a speaking style. While it doesn't seem to be helping Obama in this campaign, I am just as tired of having to dumb things down in order to win elections as I am having to appeal to socially conservative whites. Further, the intellectual lucidity of Bill Clinton is often overlooked because he won, but he often gave lengthy, intellectual answers to questions, too. It isn't necessarily a problem.
We nominate smart candidates with strong grasps of policy, and we should be proud of that, not afraid. We shouldn't think that we have to dump nuance and gravitas just to appeal to voters. America is not such a an incredibly provincial nation of xenophobic anti-intellectuals that those qualities will always be negatives. After all, Clinton, a Rhodes scholar, won twice. Also, the nation voted for Al Gore, and John Kerry only narrowly missed. Intelligence is not necessarily an electoral loser.
The problem comes in when our candidates talk this way, but give our opponents a pass for not talking this way. Bush was framed as an idiot, and he looked dumb compared to both Gore and Kerry. That hurt him in the polls, and it can hurt McCain in the polls, too. Obama can keep talking like Stevenson, or Gore, or Kerry, or whoever, but he needs to make McCain pay for his frequent gaffes about his knowledge of policy and international relations. Obama's speaking style will help him as long as McCain is regularly mocked for not grasping important details. People don't want another idiot in the White House. This is a line of attack we should pursue, not wring our hands about looking like the smartest kid in the class.
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