I have three points in this diary. First, to understand where everyone's personal paid media campaign's are so as to maximize efficiency and messaging. If other people are already doing "Republicans kill the economy" ads in Ohio, I don't want to duplicate efforts. Second, to make a point about the ad copy itself and click throughs versus impressions. And third, to explore a next, post-election suggestion for expanding the program.
First, can we put together a summary of the "personal paid media" campaigns running through OpenLeft? I want to see if we are overlapping and whether messaging is complementary. I'm running a "privatizing social security" campaign in specific areas of Florida (Ft. Myers-Naples, Orlando-Daytona Beach-Melbourne, Tampa-St. Petersburg, West Palm Beach-Ft. Pierce). It points to either an AFL-CIO site, Retired Americans or Obama's social security commercial. If others could post theirs we can see if things overlap.
Second, as someone (Paul?) mentioned. This can be used as a sort of cheap and easy meme creation device. As long as it gets through Google, you can have the entirety of your message ("Sarah Palin is a liar") included in your ad copy. If you can design to get a lot of views but few clicks you can get the message out for almost nothing. (And you can ensure your costs stay low through maximum expenditure limits.) Since you only pay for a click if you can get 1/10th the information just via those 95 words they offer you but for 1/1000th the price you can accomplish a lot. But I don't know completely how the AdWords program works and at what point your ad stops being displayed if it isn't generating clicks.
Third, moving past the election this might be an excellent and cheap way to begin introducing progressive memes. Imagine a google search for "marriage license" coming up with an ad promoting gay marriage equality framed in progressive terms. Again, it needn't get many clicks if the ad copy is written well enough. It may be a way of disseminating progressive memes fairly easily.
Food for thought.
Poll
My progressive paid media campaign targets (all or part of):
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