Today, I am happy to announce the return of the Personal Paid Media campaign that I launched five weeks ago. This coincides with our fundraising push on the Better Democrats page, since I am shifting the focus of Personal Paid Media away from the Presidential election and toward congressional campaigns. Specifically, I will be purchasing Google Ads for all of the candidates on the Better Democrats page.
Why the shift? My reasons are the same for why you should donate to candidates on the Better Democrats page:
- Dollar for dollar, you can make more of a difference in congressional campaigns than you can in the Presidential campaign. With hundreds of millions of dollars being spent in the Presidential election, congressional campaigns that cost about $2 million seem like a bargain in comparison. Your contribution makes more of a difference.
- Unlike the Presidential election, we are still tied, or even behind, in most of these campaigns. None of our candidates, with the possible exception of Eric Massa, is clearly ahead in their campaigns right now. Everyone is either in a real dogfight, or is trailing slightly. By giving to Better Democrats, you can help put a few more campaigns over the top. Our Senate candidates in particular--Begich in Alaska, Martin in Georgia, and Merkley in Oregon--are all in the closest, most pivotal campaigns in the country.
- If we want a real progressive governing majority, then this is definitely the group of candidates to whom you should donate. Our House candidates in particular--Alan Grayson, Darcy Burner, Sam Bennett, Annette Taddeo, Tom Perriello, Dennis Schulman--these are all potential progressive leaders in Congress. Rather than spending money to elect candidates who will let you down all too often, make contributions to candidates who will fight hard for progressive values once they are in office.
It is time for the stretch run, and for campaigns to make their final paid media purchases. If there was ever a time to give, give now.
To supplement your donations, I am going to be helping out by running Google Ads for these candidates in their districts or states. Tomorrow, I will have the first reports on the results. The first phase of the campaign went extremely well, as my ads resulted in 411 click-thrus and 123,568 search engine impressions--all in swing states--for $244.67. I am aiming to surpass that for the Better Democrats.
So, give to Better Democrats, and start running your personal paid media campaigns again. If you want to learn how to run your own ads, Open Left commenter jeffbinnc has provided an excellent how to guide, which you can read here. We are on the brink of a generational victory in this election, and together we can bring it home. Our goal is 100 donors by tomorrow night.
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