| Case in point was this morning - we had on Rep. Diana DeGette (D-CO) to talk about President Obama's executive order on stem cell research. It's huge political, science and health care news, but we barely got any calls on the subject after I went over the issue with DeGette. Then, later, I mentioned a bill in the Colorado state legislature that would let police officers ticket drivers for holding up traffic by driving too slowly in the lefthand lane - and boom, the phones lit up like a Christmas tree.
Obviously, I believe permitting stem-cell research so as to advance efforts to cure life-saving disease is far more important than busting slowpokes on the road - and I'm guessing that if you ask any average radio listener/caller, they would say the same thing. But the thing is, the more immediate mundane stuff is so often the stuff at the forefront of people's minds - it's the stuff they really want to talk about.
I'm not sure how to reconcile the gap between the Truly Important But Seemingly Distant Issues that people know are important but aren't that interested in, and the Less Important But Very Tangible Issues that people love to talk about and engage in. It's all part of the All Politics Is Local truism. I guess the challenge is to try to find innovative ways to boil down the former so that they have the appeal of the latter.
The Right, love 'em or hate 'em, has mastered this art - the left, well, not so much, at least not so much in the media. We are certainly improving, and we are certainly inhibited by our desire to, ya know, tell the truth about nuanced issues, rather than demagoging and lying. But it's something we have to get better at in all media platforms - otherwise, we're just talking to ourselves. |