The Case for Saving Newspapers

by: David Sirota

Thu Mar 26, 2009 at 19:19


Chris says that "it simply is not clear what essential service local newspapers provide that either is not, or cannot be, provided by other, cheaper mediums." While I'm not sure how I feel about Sen. Ben Cardin's (D) legislative initiative to help newspapers, I've gotta disagree with Chris's underlying point, and I want to let David Simon, the journalist-turned-HBO-director of "The Wire," explain why.

In a recent Washington Post op-ed, Simon recounts the story of a recent shooting in his hometown of Baltimore, and how because the local newspaper's police reporting team has been gutted, there is almost no check on police power:

David Sirota :: The Case for Saving Newspapers
There is a lot of talk nowadays about what will replace the dinosaur that is the daily newspaper. So-called citizen journalists and bloggers and media pundits have lined up to tell us that newspapers are dying but that the news business will endure, that this moment is less tragic than it is transformational.

Well, sorry, but I didn't trip over any blogger trying to find out McKissick's identity and performance history. Nor were any citizen journalists at the City Council hearing in January when police officials inflated the nature and severity of the threats against officers. And there wasn't anyone working sources in the police department to counterbalance all of the spin or omission.

I didn't trip over a herd of hungry Sun reporters either, but that's the point. In an American city, a police officer with the authority to take human life can now do so in the shadows, while his higher-ups can claim that this is necessary not to avoid public accountability, but to mitigate against a nonexistent wave of threats. And the last remaining daily newspaper in town no longer has the manpower, the expertise or the institutional memory to challenge any of it.

My newspaper column coming out tomorrow makes the case that local newspapers have inflicted serious wounds on themselves - specifically, they have reduced their local investigative journalism, and that has harmed their ability to attract and retain an audience. Indeed, it is true that in many cases, "it simply is not clear what essential service local newspapers provide" - but that's because those newspapers stopped providing those essential services, not, however, because other mediums started providing those services.

That's why I'm with Simon on this one - looking out at the entire media landscape, there's no way the blogosphere/Internet/citizen journalism in its current form can replace (or is currently replacing) the genuinely essential (if diminished) services of local newspapers. Indeed, even the hallmark trophy of blogospheric journalism - TPM's coverage of the U.S. Attorney's scandal - was, at its core, the culling and synthesizing of reportage in local newspapers.

To be sure, it's certainly possible for the newspaper industry to take far more cues from the blogosphere/Internet to make itself both a better journalism endeavor and more viable business. I don't think it's either the blogosphere/Internet/citizen journalism or local newspapers. Both can learn from each other. But the bottom line is that just because lots of newspapers aren't providing essential services, doesn't mean the blogosphere or any other medium is, doesn't mean local newspapers aren't the best venues to make sure those services start being provided once more, and doesn't mean the essential services can be provided for a substantially cheaper cost.

The fact is, by and large, the vast majority of original reporting has and still is done by local newspapers, and the other fact is that really solid reporting takes a lot of time and money. The Internet may lessen the cost of transmitting and reproducing information, but it hasn't substantially reduced the cost of actually reporting stories and digging up information (other than, of course, in the parts of journalism that are computer/database research focused).

And that's the thing: As Simon shows, without the reporting that local newspapers still provide, democracy loses a huge check on power.  


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it's true that (4.00 / 3)
so far there are few blogs/websites that do the kind of reporting that newspapers have been doing for decades.

But, if enough citizens really want this kind of detailed coverage of their communities don't the ad dollars of online operations eventually support it? Newspapers made the bulk of their revenue off ads/classified ads but they also made a portion off subscriptions. They can't get the subscription part back I don't think....but then again the distribution costs of online media are much lower.

Anyway, too many people decrying the newspapers plight are thinking of the print versions. The stronger news operations will survive as online products but for now that will require leaner operations.

You're right that many of the wounds (cutting hard news reporting staff) are self-inflicted. Even the smarter papers do dumb things such as the NY Times charging for columnists a few years ago. Man that was dumb.  


. (0.00 / 0)
I don't see why newspapers don't make more community oriented user blogs. Seems like it would be a cheap way to generate content, which is really what the internet is about.

Make a site
let other people do the work for you
??????
profit

Or maybe newpapers could pay bloggers to report on pet local issues.


[ Parent ]
yes (0.00 / 0)
many do this now but they were very very slow to do it. They said:

"We can't just let anybody write stuff under our banner!"

The same reason they couldn't possibly allow comments until...uh...they could.


[ Parent ]
Media consolidation (4.00 / 2)
People hate it because they hate big media giants, but I think it is inevitable.  Eventually, we're going to have integration of TV, radio, print, and internet.  We already have some of that with older media having internet presences.  We've seen CBS News and the Washington Post partner up for online content.  

I think we're eventually going to see the use of print outlets as advertising for TV/internet.  For example, is a David Sirota column an end unto itself or could it eventually function an ad for the lefty blogosphere and (perhaps) a TV show that he might host in the future.

Maybe we will see a print newspaper turn into an online venture.  Then a TV station will snap it up and integrate it with its own newscast and online content, taking advantage of whatever name value the paper had.  Maybe we should think in advance about the ground rules for how such transactions should be handled rather than reacting to when it inevitably occurs and some Denver station re-brands its local newscast as the new Rocky Mountain News.  

Things You Don't Talk About in Polite Company: Religion, Politics, the Occasional Intersection of Both


[ Parent ]
protection (4.00 / 3)
Another point is the protection an institution like a newspaper can provide reporters. Companies and powerful organizations can intimidate an independent reporter more easily than they can intimidate a reporter backed by a large institution.

true, but reverse is true too (4.00 / 3)
for instance, i know people who worked at the San Francisco Chronicle, and there were definitely some stories that you simply did not bring up. that's not even addressing the issues of newspaper chains and their global corporate parents. powerful institutions are usually interested in preserving the status quo.

not everything worth doing is profitable. not everything profitable is worth doing.

[ Parent ]
It's true (4.00 / 1)
the service that newspapers provide is essential. They can get improved for sure and I'm also not sure that it has to be newspapers doing this work but currently there isn't many online outlets doing the most essential kind of work that newspapers do. We've got such an outlet that comes close in Minnesota (MinnPost.com) but it's not a sustainable model nationally beacuse it relies so much on foundation support.  

John McCain: Beacuse lobbyists should have more power

As disappointed as I've become (4.00 / 2)
with most newspapers, I think you make an excellent argument as to why, that at this point in time, it's far more important to work to make local newspapers better and not simply stand by while they die a slow death.

newspapers *don't* need to be saved, but... (4.00 / 4)
journalism does.

the web does a lot of things but one thing it can't seem to do is provide what local newspaper (in investigative reporting) used to be able to provide. we are in a weird place right now where the old model is dying and we don't yet know what to replace it with. but asking if we should be saving newspapers is the wrong question: a newspaper is a medium that formerly had a monopoly on publishing the news in print, and making money on that bottleneck. that bottleneck will never exist again. journalism will continue to exists no matter what the medium, we just need to figure out--as a society--how we want to enable people to make a livelihood while providing that service. there's probably going to be many different answers, but newspapers will not be one of them.

end the blurring--vote steve novick for u.s. senate in oregon


newspapers vs journalism (4.00 / 3)
Interesting related post from Clay Shirky - a bit of the usual Internet Changes Everything shtick but I think this sounds about right:
Society doesn't need newspapers. What we need is journalism. For a century, the imperatives to strengthen journalism and to strengthen newspapers have been so tightly wound as to be indistinguishable. That's been a fine accident to have, but when that accident stops, as it is stopping before our eyes, we're going to need lots of other ways to strengthen journalism instead.

When we shift our attention from 'save newspapers' to 'save society', the imperative changes from 'preserve the current institutions' to 'do whatever works.' And what works today isn't the same as what used to work.



not everything worth doing is profitable. not everything profitable is worth doing.

Don't focus just on investigative journalism (4.00 / 1)
I blame at least part of the decline of newspapers on the state of sports journalism.  You can get all the stats online and you don't have to wait until the next day to read a box score.  You have a bunch of reporters who pay heed to conventional wisdom and can't get too negative without losing access to sources.

Different people read different parts of the newspaper.  Keeping the rest of the paper healthy helps the state of investigative journalism.

Things You Don't Talk About in Polite Company: Religion, Politics, the Occasional Intersection of Both


if you want to save newspapers don't take government money (0.00 / 0)
one penny and all objectivity is in doubt.
it's the same as govt bailing out religion in my view, i.e. grotesque.

You've got it backwards. (4.00 / 1)
It was corporate money that ruined journalism. If GE didn't own the bulk of our media, do you think we would be in Iraq?

Montani semper liberi

[ Parent ]
Long gone (4.00 / 4)
In the sense that David means, there hasn't been any local news in many towns in a long, long time.

A good friend of mine worked as a reporter for the local paper in my town, a semi-weekly that's been around since the Fifties. He's lived here for thirty years, most of the time as an English and journalism teacher in the local high school and later, the junior college.

After he retired early, at fifty, he went to work full time as a reporter for the paper which he'd written for part-time for most of his teaching career. He's a gregarious sort, seems to know all the local players, and where all the local skeletons, political and otherwise, are buried. He's also an excellent writer.

He was assigned to -- get this -- the school board, the police department, the city council and manager, the county board of supervisors (the county seat is 45 miles away), plus reviews of local musical performances, and gallery openings. He was expected to file twelve stories an issue, and was paid $17.00 an hour with no overtime, and no benefits except for one week's paid vacation a year. There was also no per diem for assignments out of town, and the mileage allowance was pitiful. When he asked for a raise, they fired him and hired a twenty-two year old at $12.00 an hour.

With working conditions like that, you aren't likely to get much investigative reporting of anybody or anything, and the ad revenues, such as they are, are more likely to go into the owner's pockets than into staff improvements. Needless to say, local 4-H club meetings, and meth lab busts are covered; corruption in local government -- and there've been some stunning examples in recent years -- is not, not until somebody gets indicted, and often not even then, other than to copy the police blotter entries.

I have a feeling that a lot of towns are like mine, and that many others have only weekly advertising throwaways filled largely with content produced hundreds or even thousands of miles away. How much worse off would we be if these papers went away -- all of them?

I agree with many of the commenters; it isn't papers that need to be preserved, it's journalism. Frankly, I don't have a clue where to begin, but I really, really hope someone does.


Journalist in recovery (4.00 / 1)
I'm a recovering journalist (working in business intelligence now as a researcher) and I worked my way up the ladder at a local suburban weekly chain, from sports writer to editor of my town's paper.  I got out when it became clear we were becoming less serious about journalism and delivering more edu-tainment, and were putting people in charge of the journalists who were not journalists.

Our company president had a way of making it real clear what our business was.

What was our product?  It was not newspapers.  It was audiences.

Who were our customers?  It was not subscribers.  It was advertisers, both classified and banner.

Journalism was the value-added, the thing that maintained the audiences so that the customers -- all those ad buyers -- would continue buying.

The journalist in me found the "value-added engineer" moniker a bit devaluing.  But the rational side of me said he was right.  For better or worse, that has been the business model of newspapers for more than 100 years.

That business model has now eroded at every critical juncture.  The internet has taken away the revenue engine of the classifieds with things like Realty-Trac, Career Builder and Monster, and Craigslist and Ebay.  Retail advertisers are pinched by the economy, and local ones are being overtaken by consolidated regional and national competitors.  There go all of a newspaper's "customers."

And what of the "product?"  All those eyeballs that once scanned paper pages?  They're now scanning the Internet and 500 channels of cable or satellite.

Certainly, some of the audience does remain -- and the more local, the better.  And for some advertisers, the local paper is still where they will find most of their customers.  But in neither the delivery of audiences nor the printing of ads does there remain enough revenue to pay for a printing press the size of a city bus or two, nor a distribution system of delivery drivers and rural routes.  It just can't be done anymore.

I'm confident that serious journalism will find its way out of the woods, and somewhere, somehow, we will find a way to monetize some sort of distribution channel to pay beat reporters to cover city councils and police departments and school districts -- what the looneys I quit working for called "spinach journalism; good for you, but not very interesting."

We just haven't figured it out yet.


i think you're right (0.00 / 0)
Unfortunately I think the demand for such "spinach journalism" will spike only when there's city government corruption too obvious to stand or corporate government abuse (AIG?) to outrageous to ignore, etc.

In other words, there will likely be a period of even shittier journalism or non-existent journalism before someone steps in to fill the void and the audience is so happy they flock to it in droves.


[ Parent ]
Re: Saving Newspapers (0.00 / 0)
I greatly appreciate and respect Chris Bowers, but he couldn't possibly be more wrong about this particular subject.

Everyone, before you say another word, PLEASE read "The Death and Life of Great American Newspapers" by John Nichols & Robert W. McChesney at http://www.thenation.com/doc/2...


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