Clinton and Media Narrative Stickiness

by: GlennWSmith

Fri Feb 22, 2008 at 11:35


( - promoted by Chris Bowers)

Just prior to the debate In Austin last night I spoke with several reporters about their presidential primary reporting. Collectively, their answers reveal a powerful force in political reporting:  Narrative Stickiness.

Narrative stickiness results in strange reporting. Some pundits (I saw it primarily on MSNBC) have pointed to Hillary's "magic moment" in her last debate answer last night and to the standing ovation she received. But I was there. The standing ovation was for both candidates. In fact, a CNN stage manager was waving his arms for the audience to stand, signaling the debate was over. It had nothing to do with what Hillary had said. The audience thought the debate was over. Many are also overlooking the fact that this supposedly spontaneous and emotional Clinton moment was actually a rephrasing of remarks by her husband and John Edwards.

There's little doubt that most of the nation's traditional media outlets assumed two years ago that Hillary Clinton would be the Democratic presidential nominee. Letting go of that narrative has proved difficult for them, to say the least. It's not too difficult to imagine what the reporting would be like if Obama had lost 10 primaries and caucuses in a row.

One reporter I respect called it the rule of the "oscillating narrative." Obama's up, so the press naturally wants news -- and news would be a Hillary comeback. I don't think that captures what's going on here.

GlennWSmith :: Clinton and Media Narrative Stickiness
First, there is wide and deep understanding among reporters that Clinton will lose the delegate contest in Texas by a substantial margin, regardless of whether she wins a small popular vote victory. They acknowledge that the further behind she is in pledged delegates, the more unlikely is some kind of convention superdelegate strategy.

126 delegates will be selected by the popular vote in 31 state senate districts. 15 of those districts have 4 delegates. A candidate would have to win more than 62.5 percent of the vote to get a 3-1 split. Otherwise the best case is 2-2. Also, because the delegate apportionment formula is based upon 2004 and 2006 Democratic turnout, districts with large Hispanic populations fall into this small-delegate category. But African American districts, and Obama-leaning areas like Austin have 8, 7 or 6 delegates. It's a quirk of history, but the process favors Obama.

Then there's the 67 caucus-selected delegates. Obama's organization appears here in Texas to be far superior to Clinton's. He should repeat his caucus domination. Even if Clinton wins Texas by 5 or 6 points, Obama will net 20 delegates or so. The national gap will grow wider.

The press knows this. And they acknowledge that a Clinton superdelegate strategy depends upon her greatly narrowing the pledged delegate gap in Texas, Ohio and subsequent primaries. They concede this is not in the cards.

Narrative stickiness is about the media's largely unconscious desire to have the political melodrama end as they thought it would. Here you see it in short-hand reporting about the importance of Clinton "victories" in Texas and Ohio. But victories are largely irrelevant and they know it. Some TV pundits have, correctly I think, talked about the need for Clinton blowouts. But most just reduce her comeback requirements to simple victories.

Even more surprising, they justify this short-hand by telling me that any kind of victory will give Clinton a psychological advantage. But it's the media that would provide that advantage. In other words, their admission is that if they write that she might come back, they enhance her chances of a comeback.

When I asked if Obama would be given such treatment, I got a few blank stares. Then a kind of embarrassed, "probably not."

And I don't think it's bias. I do think that many in the traditional media grew up professionally around the Clintons. Their sources and their rise in the profession are connected to President Clinton. So there is that.

But they seem to like Obama and his campaign. They are impressed at the quality of the campaign. They can sense the drama of the November campaign.

Still, this doesn't fit the narrative they set out to write. They believed they were writing the melodrama of a Clinton candidacy. And they are a bit frustrated that someone is changing their ending.

I know we often decry the biases and shortcomings of the traditional media.  They certainly haven't been kind to the Clintons over the years. That's such an understatement. Hell, a whole network was built around Brit Hume's hatred of them. Many Clinton supporters this year will say they have been trying to end her candidacy all along.

But pointing out that other subjective forces are at work is important. The same kind of narrative stickiness led to their attachment to what they knew was the totally invented image of President Bush as some kind of rough and ready Texas rancher. They knew the Crawford ranch had been purchased as a prop. But they didn't care. It fit the narrative they wanted to write.

This was all about the story, not about their political preference or bias.

Perhaps this would be easier for us to discuss in a general election setting in which progressives were not divided. But my talks with journalists last night made it so obvious, I thought it was important to note.

When narrative stickiness is working against a cause or candidate we support, it is never enough to challenge it with facts. We need to recognize that. First, we'll need to make the illogic transparent. Over and over and over again. Then we'll have to make the "new" ending seem like the media's idea.

Imagine a child who's heard the same bedtime story a hundred times. On reading 101, the parent changes the ending. The child  will resist that, and demand a return to the story she knows so well. That's narrative stickiness. It probably applies to every one of us. It's just a great deal more visible in those telling stories to millions of Americans every day.  


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Not just media fueling this ambivalence (0.00 / 0)
From my vantage point, we don't want her to win but then again we don't want her to lose. Every time she is up we vote against her bringing her down, and every time she is down we vote for her bringing her back up. Subsequentially, its taking much longer to say good-bye to the Hillary we love yet hate. Its not just the media who refuse to let her go, its a national preoccupation over the Clintons fate.  

Some truth to that... (0.00 / 0)
But certainly our storytellers have much to do with that reaction of ours. Good point, though. Thanks.

[ Parent ]
Er... (0.00 / 0)
This isn't really true.  There is only one time when she was down and "we vote for her bringing her back up" - that was in New Hampshire.  Super Tuesday was, at worst, a draw when she needed a big win, and the biggest win she got out of it (California) was pretty much entirely on the strength of early votes.  Since then, she's been going down pretty steadily without being brought back up.  Certainly, Wisconsin ought to destroy this idea that she'll automatically get some kind of bump back up, just because she's down.

[ Parent ]
A Right On Post! (4.00 / 3)
I see exactly the same phenomenon. If the positions were switched Obama would be expected to drop out by now. Clinton, by virtue of her - name recognition? - perceived entitlement? - husband? - is allowed to soldier on without calls for her campaign to end. Though, as you note, the media is slowly accepting the idea that Hillary will likely not be the nominee. It's like watching large scale therapy take place across the media landscape. Everyone needs to come to terms with the impending defeat of the establishment. An unexpected and comprehensive defeat of the single most prominent national Democrat. Wow. I think I lost my train of thought....

"Don't hate the media, become the media" -Jello Biafra

Not so certain (4.00 / 1)
that Obama would be getting any more pressure to drop out than, say, Mike Huckabee.  As long as the faux competitor was not an agent of negativity and provided the presumptive nominee a sparring partner for public theater, it would be just fine.  


"It sounds wrong...
     ...but its right."


[ Parent ]
Simplification (4.00 / 2)
I think part of the issue is also the traditional media's resistance to nuanced or sophisticated story lines.  They believe the majority of Americans won't understand or will be bored by a more detailed explanation of some political story (such as Glenn's thorough and thoughtful piece above).  I tend to believe they underestimate Americans and, if actually given this information, would welcome and understand it.  Then again, mainstream America canceled Arrested Development and hasn't given The Wire a single Emmy.

Point being - it would be more challenging to effectively explain a complex story and so they fall back on a very simple narrative that even the most simple minded could understand: the buzzer-beater-down-to-the-wire-final-at-bat-insert-sports-metaphor storyline.  Its also why everyone and there mother liked "Seabiscuit".

As I think Glenn correctly notes, this isn't about favoritism, its about people not wanting to make their jobs more difficult.

Post Script - I'd like to caveat the above by saying that I think this is a bigger problem in video than in print media.


great post (0.00 / 0)
thanks!

Politics is a strong and slow boring of hard boards.

It is looking better for Obama (0.00 / 0)
to get an outright win in Texas...and I've noticed the media switch from Hillary needs to win Texas (and) Ohio to Texas (or) Ohio... Btw.  how big of a mistake was it to attack Kirk Watson in Austin?

You think... (0.00 / 0)
...it was a mistake? I thought it was a cheap shot, but he did have a brutal TV appearance.  Even though wholly negative, isn't that technically "scoring points."  Or is Watson super-popular down there and therefore a bad target?

[ Parent ]
In Austin he is really popular (0.00 / 0)


[ Parent ]
Attacking Kirk was a gaffe (0.00 / 0)
For those outside of Texas, Kirk Watson's the state senator who blanked on Obama's accomplishment. He serves Austin, proportionately one of the most Democratic populations in the country.

[ Parent ]
March 4 will be fun (0.00 / 0)
It will be very interesting to see if the media narrative changes if Obama wins Texas (and Ohio) in any fashion. If Clinton then decided to continue onward to Pennsylvania, would the media then turn on her and treat her like Huckabee?

Yes, they will have to go with the flow (4.00 / 1)
By the way, I forgot to mention how brilliantly the Clinton people get this narrative stuff and exploit it.

When Bill Clinton, in widely repeated comments, said Hillary must win in Texas and Ohio, he actually lowered the bar. Note that he didn't say, must win in landslides.


[ Parent ]
Obama's Opportunity (4.00 / 1)
This is why I support Barack Obama -- he is a fresh face, who is in a position to create a new narrative.

I like Hillary, but the Clinton narrative and public attitudes were set in stone a long time ago. It's not her fault, but it is her baggage -- and if she were the nominee, the pre-existing attitudes and expectations would be inescapable.

Hillary is more experienced, but Obama turns the page on history. The Right Wing Smear Machine will go after him with all they've got, but the country is sick of Right Wing BushCo GOP corruption -- and Barack Obama is the cure.


Fresh Obama vs stickiness on McCain (0.00 / 0)
This is a great analysis.  The media narrative on McCain is even stickier and less grounded in reality--straight talker, maverick, integrity, the whole shebang.  It is based, as Ryan Lizza's piece in the New Yorker shows, on the access he gives reporters to essentially sit around and bs and listen to his war stories.  In addition to laziness.

The NYTimes story is a start, but McCain has to be protrayed as a lobbyist's best friend, a hothead and a war lover, not as a crusty old maverick who tells good stories.

John McCain--He's not who you think he is.


[ Parent ]
Today's AP Article Blasts McCain's Image as a "Maverick" (0.00 / 0)
This article, with the great title"McCain defends lobbyist ties", focuses in on McCain's "maverick" image and challenges it a bit. It has too many responses from McCain's side for my taste, but still it blasts a little hole in that image.

[ Parent ]
Interesting point on the ovation at the end (0.00 / 0)
But I doubt that will be reported on much.

The annointed frontrunner always loses (4.00 / 1)
That's been the dominant narrative all the way back to Ed Muskie.

From that perspective, it's remarkable that Hillary's still in the race at all, given that she was, precisely, the annointed front runner.

Equally remarkable is this statement:


Clinton will lose the delegate contest in Texas by a substantial margin, regardless of whether she wins a small popular vote victory.

Interesting. So much for all the yammering about democracy....

I am in earnest -- I will not equivocate -- I will not excuse -- I will not retreat a single inch -- AND I WILL BE HEARD.  

You're Absolutely Right (4.00 / 2)
You've nailed it perfectly.

What's more, narrative stickiness plays a huge role in how the press covers many, many topics.  It was pretty much the whole story of Whitewater and the Clinton impeachment, as Gene Lyon showed in Fools for Scandal.

Back in 1995, when the Pillsbury Report came out, I naively believed at the time that that would be the end of Whitewater.  After all, this was coming from an institutional establishment source, and was excessively thorough.  But as Lyon shows, the NY Times and WaPo simply ignored it, because it didn't fit their narrative.  Weeks after its release they did give it minor coverage, but merely as a figleaf, so they could claim to have done so.

This was similar to the way that they, along with the LA Times ignored the CIA Inspector General's report a couple of years later that said Gary Webb was right, and the CIA had assisted contra drug runners.

Furthermore, narrative stickiness didn't just etch the press's impression of Bush the Texas Rancher/Ranger/Whatever in stone, it did the same with the Fearless Commander Codpiece and His War On Terror, including its centerpiece the Iraq War, even though the two had nothing to do with one another, except to make bin Laden look a whole lot better than he otherwise would have.

But I'd like to add a few details, as I see it.

(1) This example is particularly instructive, because unlike the other examples I just cited above, the press as a whole doesn't like Clinton. (No! It can't be!) Thus, it helps demonstrate that narrative stickiness is not the same as simply liking or favoring someone.  It can also apply to liking someone familiar to hate--as is the case with Clinton for a good portion of the press (though certainly not all of it).  This only goes to show how much more powerful the bias against truth is when narrative stickiness combines with genuine liking, as with "have a beer with" guy.

(2) Narrative stickiness can be even more tenancious with the press than it is with an individual child, because (a) the press is all telling the same story, (b) their sources are all telling them the same story, (c) their bosses are all telling them to tell the same story, (d) all the above all believe that the public wants to hear the same story, in addition to the child-like belief that it's just simply true.

(3) The "oscillating narrative" is also true.  Only it's a rationale used to preserve the narrative they want to tell.  In my experience, whenever a favored candidate falters, and falls behind there's real juice behind the desire for a comeback.  When an upstart falls behind, not so much.  After all, a favored candidate's comeback fulfills two desires.  An upstart's comeback involves two conflicting desires.

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3


Good points (0.00 / 0)
The confluence of narrative stickiness with the herd instinct of the journos.  Ironically, they all want "scoops" but few among them want to really get out front on a story before it has been anointed.  So someone finally does break through (or two or three) and then they pile like piranhas on it to ferret out minor details, amplifying the original story beyond its original value.  Or they just move like a school after the same old stories.

John McCain--He's not who you think he is.

[ Parent ]
Excellent points (0.00 / 0)
It is instructive that the stickiness is more powerful even than aversion. It is also very true that the self-reinforcing nature of the profession adds considerably to the phenomena.

The oscillating narrative theory comes disguised as neutral, and it's not. So many other factors play a role in just how elastic the narratives are, that it can be misleading -- a mere rationalization, as you say -- to rely on it alone for explanation.


[ Parent ]
Lots of good points in this post and this thread, but... (4.00 / 5)
...what about the way things were playing out between Iowa and New Hampshire?  After Obama won Iowa, the press was ecstatic, not just about the legitimately compelling nature of his win, but also about the suddenly real (and, at that point, still genuinely shocking) possibility that Hillary could lose the nomination.  They simply couldn't contain themselves from burying her for the next few days, and it was disgraceful.  Remember all the post-NH commentary in the blogosphere about how the media's post-Iowa open season on Hillary had quite possibly led NH voters to rally around her and keep her campaign going?

So I think that brief episode clashes with the overall thesis here about how the press has been subtly biased by the expectation of writing a Clinton victory melodrama (though the case for that is argued quite compellingly in this thread).  If that was really the whole story behind all of this, then why did they all rush to dig her grave after Iowa?  

Perhaps a more complete explanation is that in the rush of post-Iowa/pre-NH adrenaline and drama, the media's inclination to like Obama and dislike Hillary overtook everything else, but after she won NH to even things out again, everyone calmed down and came back to Earth a bit...which, for the media, settled down into the "Clinton melodrama leading to her ultimate victory" narrative that this thread posits.  So I guess my overall point is to agree with this thread's premise while pointing out that a very crucial blip happened right at the beginning, which came very close to ending the campaign before any other narrative could take over.      


[ Parent ]
Quite True (4.00 / 1)
They really hate her.  They really, really hate her.

There's no doubt about it.  They hated both the Clintons from very early on.  But when she wouldn't turn on Bill, when she actually did the Christian thing, and forgave him, well, that was simply the last straw.  Just as they turned on the formerly favored Gore, the loyalty of those closest to Bill Clinton was what outraged the Versailles media more than anything else.  (What, you think they cared that 60% of the American people were opposed to the whole thing, and wanted it over yesterday?)

So, yes, the momentary prospect of getting rid of Hillary Clinton bang!, just like that--it made them temporarily giddy, just as you describe.  And then, as you so rightly put it, "everyone calmed down and came back to Earth a bit," which meant settling back in to the narrative they all had deep in their bones.

This is why Versailles political operatives put so much intense effort into crisis management.  The way the system works and the game is played nowadays, there are only a few, tiny, tiny windows in which anything at all can even conceivably alter the fundamental narratives.  And so you have to be ready to pounce quickly, and defend even more quickly.  

It's why the broke-and-running-on-unpaid-lobbyists McCain campaign nonetheless hired pricey Bob Bennet to defend against the Iseman story.  Because if that had come out back in December, McCain would be riding the Straight-to-Video Express right now.

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3


[ Parent ]
what? (4.00 / 2)
I'm sorry this article seems biased.  There is no way a candidate should be written off with this close a delegate count.  No way.

Maybe Texas is a real problem but that seems biased to me, if someone wins the popular vote yet the other can come up with more delegates, where have we seen this issue before?

Narrative stickiness is major media reporting Clinton is going to drop out before the Texas primary, which I see popping up in Google.  

Media stickiness is the bias towards Obama I see almost everywhere, what a media machine and seemingly has a lot of bloggers involved as well.

As far as the applause goes we all saw it on TV and we all saw they were standing up before she finished speaking. To spin it to claim that they were just applauding for both, ignores the entire segment where the moderators gave some closing thank yous before the actual end of the debate.  

NoSlaves.com  


The Economic Populist


W's "ranch" (0.00 / 0)
I find it hilarious that there are no horses on W's "ranch" because he's afraid of horses. And yet the media narrative was that Gore was a big phony and W was this real down to earth everyman. What a surreal world of insane bullshit the media serves up to us day after day!

miasmo.com

The Media Turned On Gore When He Wouldn't Turn On Clinton (4.00 / 1)
There's more narrative stickiness, too, behind the Gore "phoniness" story.

The original narrative was that Clinton was "Slick Willy" and Gore was a Boy Scout. He was "squeaky clean." So, although they were both DLC Southern White Dudes, they were an odd couple.

But when Gore stood by Clinton during the impeachment furor (what else was he supposed to do, the rational mind wonders--the rational mind is totally absent here), the media felt betrayed.  Their Boy Scout had abandoned them!  He was loyal, all right--but to Clinton!  The man who made him Vice President!  How dare he!

And so the press turned on him.  That's what it takes to completely invert a deeply-held media narrative. He tried to win them back by making super-sanctimonous Joe Lieberman his running mate, but it didn't work.  Bush was the new Boy Scout--even though his whole campaign was built on lies.  They were lies the media wanted to believe.  That showed Al Gore!

Sure did!

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3


[ Parent ]
Off-topic: Obama merch? (0.00 / 0)
I'd like to put an Obama sign in the front yard before our primaries next week but I can't find anything online about where to get them.  Does anyone know where to find them in the North Dallas area?  Sorry for the off topic post.

another possibility (0.00 / 0)
Is to contact the people throwing house parties or other events in your area.  One of them may have a supply of signs.  (At least, that was true here in NJ, but maybe the camapaign has run out of signs.)



New Jersey politics at Blue Jersey.


[ Parent ]
This is interesting... (0.00 / 0)
Because I was really confused too, and watching it on TV I came to similar conclusions...

The tone was conciliatory and it seemed to be inclusive for everyone involved... It basically gave everyone reason to cheer because she complimented Obama and therefore everyone was happy. I just didn't see why it was such an amazing ending, even if it was a "nice" one.

But this explanation makes a lot more sense.  I suspect the narrative will continue to ask about whether her "ending" stopped Obama's momentum, however.  I guess we'll see.


hmm.. (0.00 / 0)
I'm not really sure I get your point. It seems to me because of the medias 15+ year history of hating all things Clinton the only thing that's "sticky" is their contempt. I'm actually quite surprised that Hillary has lasted this long. The media did think that Hillary was going to be the eventual nominee but they sure has heck moved quite fast to jump to the side of the first person who could actually beat Hillary. The polls still show that she is up Ohio and Texas, why would she drop out and why wouldn't the media state the fact that she is still up, even with Obama closing the gap fast and with his winning streak.

Fair question (0.00 / 0)
My short answer is included in the post. There is deep understanding by the press that her delegate deficit cannot be overcome, that Obama will go to Denver ahead in delegates. They are also skeptical that a superdelegate strategy could be used by Clinton to block the likely Obama nomination. They know these things, but don't take them out to their logical conclusion.

Slight popular vote wins in Texas and Ohio don't mean much, if anything, for Clinton. Her only hope, thin as it is, depends upon the press overlooking the facts and hanging with the narrative they themselves created.

See Paul's comment above. In this case, the power of the narrative is greater than their aversion to the Clintons.


[ Parent ]
It all depends on (0.00 / 0)
her financial situation.  If she has the money to really compete in oh/tx, then she goes forward.  If she does not have the money and would have to go into further debt, this would be really bad for her image.  Imagine that she loses one or both states and then later we find out she's 10-15 million in debt.  That would be bad for her image, especially since they've been saying that money is not an issue.  It would also hamper her ability to raise enough cash to move forward.  If she thinks that she can't win either state by a big enough margin, then it might be better for her to drop out now and cover up the financial problems.  Obviously, there is a lot of speculation here about the true state of her finances, but if her finances are pretty bad, this would explain the rationale for dropping out now.      

[ Parent ]
Narrative stickiness (4.00 / 1)
It's the reason why this election, no matter who's the dem nominee, will be so hard. They love gruff, lovable Mac. They will know that they "have given Barack a pass", and will have to savage him to show how balanced they are. They know they will have to tell all the accusations about Clinton all over again in the interest of puting her candidacy "in perspective". They will fall in love with whoever the republicans choose to be this years Carl Rove because he will be "tough, focussed and willing to do anything to win."
They will allow whatever swift boat group making ridiculous claims to have week after week of news time to shout down the gutless dem spokesperson trying to rebut the lies.
They will report every reputed terrorist threat as worthy of their (and our) attention.
This will not be easy.  

McCain and the Lobbyists (0.00 / 0)
The McCain narrative of the straight talking maverick has been shattered, because McCain is now attacking the credibility of his real base -- the MSM Villagers.

They've circled the wagons around the straight talking maverick for evah -- but now that McCain is going after one of their own, it's a whole new ball game.

The worm has officially turned -- overnight, the straight talking maverick has become a flip-flopping, lobbyist-loving, bite-the-hand-that-strokes-him lying corrupt Washington politician.

It couldn't happen to a more deserving Republican -- except for Joe Lieberman, of course.


[ Parent ]
You're Forgetting Who We're Talking About Here (0.00 / 0)
(1) Virtually no one hates the liberal media more than the liberal media.

(2) The NY Times has already shown that it hates this story itself.

(3) Everyone else hates the NY Times because they want to be the NY Times, but they're not.

This is why the "attack the the NY Times" strategy comes so naturally and so viciously.

"You know what they say -- those of us who fail history... doomed to repeat it in summer school." -- Buffy The Vampire Slayer, Season 6, Episode 3


[ Parent ]
Narrative Stickness Unstuck (0.00 / 0)
Hillary is getting a ride now because she basically asked to be allowed to fight for Texas and Ohio. Her donors and the superdelegates agreed to let her see what happens if she goes all out. If she could take over the momentum from Obama.

The media has quoted Bill saying if she doesn't win Texas it's over. The media doesn't want to look like they are killing off the Former First Lady before she has had her final hurrah.

When she loses Texas - it will be easy for the media to call the Clintons on their own promises, So will their donors (who will dry up) and so will the superdelegates who will know that  to keep going only means one thing - chaos in Denver.

Come March 5th - the narrative will get unstuck.


Concentration of MSM ownership consolidates pack (0.00 / 0)
Pack journalism was rising in the late 1970s, when I started reporting for newspapers. The pack would arrive at a news event, a few people would ask questions and everyone would write down the answers, rush back to their newsdesks and write essentially the same story, inverted pyramid, second graf billboard, third graf quote, etc. with the same material. If you did some digging before or after the news event, you had to justify why it should be included in the story, which your editor was comparing to the stories by the other media who covered the same assignment. From the start of media consolidation, there was a stranglehold on independent reporting, i.e. what I see with my eyeballs, what I dug up and the quotes I got, etc.
Now, what we've got is pack journalism putrified into pure propaganda. Otherwise, how does one explain such an investment in the outcome of the story line? Whether by design or accident, the current crop of MSM journos has completely missed the really big story ... nearly one million people have opened their wallets in one of the worst economic periods we've experienced since 1932 and given money to a near to nobody, who may become our next President. How did he do it? He harnessed the new media, like FDR did with radio and JFK did with television. Barack Obama has barracuded the controlled political process and the controlled media in one shot, while the so called pundits were fixated on whether a tear would drop from the dilated pupils of the not-to-be-crowned Queen.  

With respect (0.00 / 0)
although you're totally right about "narrative stickiness" (great phrase!) in the media, trying to put HRC's supposed "magic moment" into it is pushing a square peg into a round hole-- or something.

Seems to me there are two things going on here.  One is the fact that the MSM got badly, badly burned by having early totally written off both McCain and Obama.  They were very wrong and ended up looking like fools.  They hate that.  They got nervous again when Huckabee appeared to be rising from the grave for a while.  They actually are becoming increasingly sensitive to the harsh criticism they've been getting for declaring winners and losers before the voters have had their say.

So when you've still got the mathematical possibility of a miracle, they're simply not going to completely write off a major candidate.  As you say, they clearly realize at this point that Hillary's done, but since they all declared her done right before NH, they're reluctant to pound too hard on it, just in case.

This is in addition to the fact that, as you pointed out, it's no fun for them if there's no horse race.

More importantly, the predominant "sticky narrative" is that HRC is a cold, aggressive, power-hungrry, ruthless You Know What-- kinda like the "sticky narrative" you see from some folks right here on this blog.  They've been strongly called to task on that, too, and even the odious Chris Matthews has been working hard to find things to praise about her so he doesn't look quite so mean and biased.

Hence the overreaction to the "magic moment."  I thought it was a nice little statement, nothing out of the ordinary for HRC, but then I rather like the woman.  It's only if you think she's a hateful bitch and haven't actually been paying much attention to what she says and how she often talks that you'd be bowled over by her little speech at the end of the debate.

The "magic moment" overreaction isn't the result of "narrative stickiness," it's a momentary departure from it.  In fact, just about all the commentary I heard on it was that it sounded like she was telegraphing the fact that she expected to lose and drop out.  That's certainly not part of any inevitability narrative.



It is an "oscillating narrative," (0.00 / 0)
I am not sure that I agree that "narrative stickiness" is at play here. This isn't about "the media's largely unconscious desire to have the political melodrama end as they thought it would, "  it's about the media's conscious need/desire to see the horserace continue until a brokered Democratic Convention (ie: the political story of a lifetime).

The reporter who called this the rule of the "oscillating narrative" was right on the money. The overriding media narrative has finally emerged as, more or less, Clinton (with all that psychic media baggage) the powerful Dem Party frontrunner vs. charismatic newcomer upstart come-from-behind Obama. That has served very well so far, but now that he's ahead, well...Houston, we have a problem! Of course that's gonna change the media dynamic now, or this isn't the media that we've all come to know and loathe.

The oscillation has only just begun, and will likely continue to rotate farther in Clinton's favor up to Texas and Ohio, and then, depending upon what happens there, possibly on to Pennsylvania. And yes, as you note, this new narrative could affect  voting outcomes for Clinton positively, just as the relentless Obama Momentum have likely taken their toll on the Clinton campaign.

I forgot who said it, but somebody somewhere claimed that back in the 1970s, the Democrats fired the back room party bosses who used to pick their nominees and handed that responsibility to the news media. They want to see a brokered convention, and I am pretty certain that , by God, they'll  have their way...  


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