Bloomberg Does National Ad Buy on 'Climate Change'?

by: Matt Stoller

Thu Jul 26, 2007 at 13:21


Check out the second adword down in this picture.


globalwarmingbloomberg.jpg

I don't live in New York.  I live in Washington, DC, and Google adwords allows for very easy geotargeting.  That means this is either a national buy roping in climate change voters or a buy targeted at decision-makers in DC.  In other words, learn about Bloomberg on the environment, if you're concerned about climate change.

Let's see how widespread this buy is.  If you have a moment, would you google 'climate change' and let us know in the comments if you see the Bloomberg ad.  Do this a few times, as adwords rotates ads in and out.  Also, leave your location so we can learn a bit more about who Bloomberg is talking to.

(h/t Hillheat)


UPDATE:  This is getting more interesting.  People are seeing ads in St Louis, upstate New York, North Carolina, New Orleans, etc.  They are not seeing ads in Canada.  So what it sounds like is that this is a national ad purchase, explicitly.  I thought it was possible that the ad buyer was lazy and just bought the adword 'climate change' generically across Google, but that doesn't seem to be the case.  It's specifically in the US, or at least that's what the indications are.  This looks like a national ad buy.

Update 2 (Chris): Relevant to this post, three weeks ago a friend of mine participated in a telephone poll conducted by Mountain West Research Strategies.  Apparently, they asked many questions about his outlook on the two political parties, but the only politician they asked about was Michael Bloomberg. It should be noted that Mountain West Research Strategies was a polling firm used by Joe Lieberman in 2006. 

Update 3 (Adam): Looking through a post of Chris' just now, Bloomberg also bought "Mike on nonpartisanship" adwords, which showed up in the Google ads on our site. Has anyone else seen other adwords buy relating to other issues?
Matt Stoller :: Bloomberg Does National Ad Buy on 'Climate Change'?

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Bloomberg Does National Ad Buy on 'Climate Change'? | 34 comments
I can see it (0.00 / 0)
Here in Upstate New York. First result, too.

I blog on InnermostParts.org
Same in NYC- (0.00 / 0)
first listing also. Interesting, given how well that whole congestion pricing turned out.
Bloomberg Buying Google Adwords on 'Climate Change' (0.00 / 0)
It was the first hit on my first search.  I'm in Saint Louis.  Matt, don't post many comments, but read your work a great deal on MyDD and will continue to visit OpenLeft. 
It shows up for me too (0.00 / 0)
However, one cannot tell who is paying for the google ad.  Anyone could have created an adwords account and bid on the phrase climate change to send traffic to Bloomberg.  That said, it is more likely than not that Bloomberg is buying the ads.
first of two results (0.00 / 0)
here in Southeastern North Carolina.

searched again 4 times and though it moved to the second result, it was there all 5 times total.

What has John McCain done for veterans?

Not in Canada (0.00 / 0)
Probably a no brainer, but there it is.  It would be funny if he was wasting money buying adwords here...
Oregon here (0.00 / 0)
and yes, it was the second one. It has gone bi-coastal.

Happiness is not achieved by the conscious pursuit of happiness; it is generally the by-product of other activities. Aldous Huxley
Shreveport,, LA. 1st in listing of "Climate Change" on Google (0.00 / 0)
Mike Bloomberg
www.MikeBloomberg.com Mike on the Environment. The official site of Mike Bloomberg.

followed by www.EnvironmentalDefense.org

(I've got an idea. Why don't we just start selling the Presidency to the highest bidder? Or better yet, it automatically belongs to the richest person in the US or, alternatively, his or her designee.)

Shows up in Colorado n/t (0.00 / 0)

yes in new orleans (0.00 / 0)
looks just like your screen shot
hmmm (0.00 / 0)
I'm not seeing it in chicago
FWIW (0.00 / 0)
In Chicago, and I see the ad.
[ Parent ]
number two (0.00 / 0)
here in brooklyn.

It's time:the albany project.
In Middle Tennessee (0.00 / 0)
it's not appearing at the top of the page, as in the example you gave, but it is at the top of the sidebar "sponsored links."

Montani semper liberi
Same in San Francisco. (0.00 / 0)
I missed it for a long time cause I was looking at the wide orange bar.  It's on the right column out here, only.
[ Parent ]
South Florida - Yes (0.00 / 0)
Bloomberg is definitely not geotargeting his ads, but does not really prove anything. With the kind of money he has, the spend is likely negligible and in addition, he may have someone buying that doesn't have a clue about geo targeting in Adwords or someone he is paying is getting 15% of each buy and doesn't want to reduce the cost.

Anyway, I am in Boca Raton, FL and the ad is coming up on Google on the Climate Change search.

The country choice is much easier, because it is the first option you get when creating a campaign.

Suburban Detroit Michigander can see it n/t (0.00 / 0)

#3 here in Lansing MI (0.00 / 0)

[ Parent ]
Yup & yup. (0.00 / 0)
Mike Bloomberg is the second line in Western WA.

Ex-wife asked me about a weird telephone survey that she decided to "answer," because the interviewer's "telephone voice and personality" intrigued her.  Sunday evening, about 7-enish.

Lincoln, Nebraska (0.00 / 0)
Top of the list in Lincoln, as well as being the first entry under Sponsored Links.
Not as much in central Illinois (0.00 / 0)
I did five google searches, Bloomberg only showed up once.
Yes in Eugene, OR (0.00 / 0)
Bloomberg is the first, www.EnvironmentalDefense.org is the second (there are only 2).
In Southern Indiana (0.00 / 0)
It shows up as the second link in the far right panel of "Sponsored Links."
San Diego Check In (0.00 / 0)
First sponsored link
South Central Wisconsin (0.00 / 0)
#2 here.

Right after some climate change deniers.

Climate Change (0.00 / 0)
I checked it out and he is the third sponsored link.  I am here in the panhandle of Florida.  What do you think this means?  Do you think this means that Bloomberg is going to run for president?
Not in Paris (0.00 / 0)
Bloomberg is nowhere on the first results page.
Iowa - Yes (0.00 / 0)
Here in Iowa too, second down.
san francisco (0.00 / 0)
Yeah, middle adword result here.
top one for me... (0.00 / 0)
also in SF.
[ Parent ]
Interesting that they didn't buy "global warming" (0.00 / 0)
Only "climate change" had the ad. I guess global warming is kind of 2 years ago, but you'd think that would still be a top target.

Calitics.com: The progressive community blog for California.
Portland OR has the Bloomberg ad listed second on top (0.00 / 0)
with this as #1

Alliance CO2 Solutions
www.alliance-co2-solutions.org

and this as #3

Climate Change
www.EnvironmentalDefense.org 

Silicon Valley too (0.00 / 0)
i'm about a mile from Google's corporate HQ and it is showing up here.

Normally i'm in Oakland, but believe me, southbay is an entirely different world.

-C.

Not in Madison (0.00 / 0)
Someone responded that it was in South Central Wisconsin, but myself living close to Madison, I couldn't find anything on Bloomberg by the search within 3 pages of search results. Curious.
Bloomberg Does National Ad Buy on 'Climate Change'? | 34 comments
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