Last week, because the batteries in my remote were dead and I was too tired to get up, I was treated to an hour of Anderson Cooper, replayed 12 times. This meant that I had the pleasure of watching the special feature on Cooper. Technically, it was more like 7 minutes of Obama's pastor, Jeremiah Wright, over and over and over, learning something new each time. The first thing that struck me was Anderson Cooper's introduction to the feature:
We begin with a new controversy on the campaign trail. That's right, a new one. At issue, Barack Obama's pastor -- this man -- and the fiery remarks he has made. A tape of one of his sermons -- you see it there -- on Hillary Clinton is all over the Web, and tonight you will hear it for yourself. Is what he says over the top? Should it even matter in this presidential race? What you're about to hear is inflammatory to some. To others, harsh as it sounds, it's the truth. That's for you to decide, along with whether you think it has any place at all in this campaign for either candidate.
Now, I like Anderson Cooper more than most media stars, not just because he went to my school (which explains why we both "go forth unafraid/strong with love and strong with learning.") The first time I heard his introduction, I was appreciative of his nuanced and brave questions -- is there any story here, does it even matter? The second or third time, I heard it, I started to methink he doth protest too much perhaps -- about the story not mattering. The fifth or sixth time, what came through was the way Cooper explained why the story does, in fact, matter: "We're running it because, like it or not, legitimate or not, it has become an issue."
The seventh time, I noticed something disturbing on a grammatical and syntactical level. Style and grammar advisers, from Orwell to MLA warn us against the passive voice and other impersonal constructions. And I know that by the seventh grade at the school we had both attended, our teachers had shaken the passive/impersonal construction habit out of us. But it wasn't just the dis to Dalton teachers that got to me, of course. The impersonal construction was misleading; saying something "has become an issue" is a convenient cop-out. There is no agency, no responsibility, no guilt, no intervention. Nobody turns it into an issue; the issue issues itself, in an almost natural and inevitable process. The impersonal construction allows Anderson to side step the very personal and active role of the media in turning Reverend Wright into an issue. Thanks to his hedging device Cooper doesn't have to say, "We're running the feature because, like it or not, legitimate or not, we in the media have made it an issue." So, in a self-fulfilling prophecy, the media determines what becomes an issue by claiming it has become an issue.
Cooper is hardly the worst issue-creating wolf in issue-reporting sheep's clothing. In fact, Anderson's disclaimers suggest his discomfort with the issuelessness of the issue. We sense that Anderson knows that the media is blowing this out of proportion, creating a story where there isn't one, and an issue where there wasn't one. Anderson seems to fear that we, the audience, might be onto him, which is why he inflates the story's significance with a dramatic introduction, explaining to us that, like it or not, legitimate or not, this really is a story, you are not being manipulated, we are not creating a conflict, we are merely reporting on it. Like the sales clerks who can't accept your exchange because "We don't make the rules, we just work here", the pundits can say, "We don't make the issues, we just follow them."
Of course the warning about the over-the-top pastor backfires as we brace ourselves for a racist madman, who calls on his flock to sacrifice Hillary Clinton at an altar to Fred Hampton Jr. and slay white women, children and babies. Instead, what we see is an angry black man who has some beef with America. What on earth for? (Or, to be more accurate, an angry black man quoting an angry white man who has some beef with America.)
During the post-mortem Cooper and his fellow experts decide -- I mean observe -- that "look, obviously, his remarks are incendiary. It comes at a particularly bad time... Obviously, it is [fair game] because, again, you have someone who is closely aligned with the senator in terms of being his pastor." Cooper's conscience flickers once more: "Well, it's also frustrating just from a news standpoint, because, on the one hand, I mean, people are talking about it. It's clearly an issue that is bubbling up on the campaign trail, so we end up covering it. But, at same time, it does feel just completely off track."
But, of course, the issue is still being talked about and thus the powerless media is forced to talk about it.
This reminds me of when, like it or not, legitimate or not, the controversial comments made by McCain allies became an issue. Of course, we all know that I'm referring to the HUGE media response to McCain's relationship with John Hagee, founder and senior pastor of the Cornerstone Church in San Antonio, who said that "Hurricane Katrina was, in fact, the judgment of God against the city of New Orleans" for planning "a homosexual parade there on the Monday that the?? Katrina came." Who can forget how the press crucified McCain for his alliance with Hagee? And we all remember when the media demanded that McCain break all ties with his "spiritual guide" Rod Parsley, senior pastor of World Harvest Church in Columbus, Ohio, who said "The fact is that America was founded, in part, with the intention of seeing this false religion [Islam] destroyed, and I believe September 11, 2001 was a generational call to arms that we can no longer ignore."
If you're having trouble remembering the media frenzy that followed McCain's advisors' outrageous and inflammatory statements, that may be because there was no media frenzy. If you want to hear about Jeremiah Wright, just turn on your television. If you want to learn about Hagee or Parsley, you'll have to go to Media Matters or Mother Jones. More offensive than the words Wright has uttered are what the media hasn't said about the homophobia, intolerance, and xenophobia coming out of McCain's camp. But in all fairness to the media, a black "angry" pastor who talks about history and politics is a racist. But white civilized men who preach hatred and promote ignorance and pseudo science just aren't that scary. They're kind of adorable.
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