MSNBC's ratings momentum continued in April, as the network finished the month as the only cable news net to show a viewership increase over last year (342,000 vs. 333,000, M-Su Total Day). MSNBC also showed the most growth in weekday primetime, up 9% in the key Adults 25-54 demo (253,000 vs. 232,000), while CNN dropped 9% and Fox News Channel plunged 14%.
So Fox dropped 14% in viewership from April, 2007 to April, 2008? And MSNBC, the top network, grew by 9%? That says something good about MSNBC, but it's actually suggestive of trends that bode very ill for cable news. This is the most energized electorate in forty years, with record donations and volunteering. Dailykos has doubled in traffic, and the blogs are much less significant as a total piece of the news pie than we were during the last cycle, what with the growth of facebook and new communities. Even Instapundit is up around 20% from a year ago.
Am I reading something wrong here? Or is cable news strongly losing share of the overall political news space?