Here is the Obama campaign's second ad of the general election:
According to a campaign email, it will run in the same eighteen states as the previous ad: Alaska, Colorado, Florida, Georgia, Iowa, Indiana, Michigan, Missouri, Montana, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Pennsylvania, Wisconsin, and Virginia. That is a pretty good list of states and, if you could only target 18 states, those are the 18 I would choose as well. At least we agree on where to purchase ads.
Analysis of the message of the ad in the extended entry.
It is pretty boilerplate, starting with a quick progressive bio on community service, and then focusing on an issue set clearly targeted the working class: health care, outsourcing, welfare and middle class tax cuts. I do have to wonder why welfare keeps coming up in his ads, given that it hasn't been a viable political issue for about a decade now. It isn't hard to imagine what buttons he is trying to push with that one. If Obama has a problem with the white working class because he is black, then mentioning how he got people off welfare seems like a good line to drop.
Overall, Obama comes off as a pretty typical Democrat these days. I actually think that is a pretty strong place to be, and I have recently argued that McCain's attacks on Obama as "a typical politician" are self-defeating in that regard. If Obama were a typical Democrat instead of, say, the first African-American to be nominated for president by a major party, he would probably be crushing McCain right now. The "typical" message is a good one for Obama.
I do have to wonder if Obama will ever start to mention the negative mood of the country in his ads. As Paul noted today, the right track / wrong track numbers are the lowest the country has seen since the advent of public polling, and speaking more directly about those problems seems like a good idea. All of this positive message seems fine for a start, but at some point soon it will be a good idea to connect the problems of the country to Republicans, Bush and John McCain. Obama does this in his stump speeches, but he has yet to do so in his paid media. It is a change I would like to see.