It is interesting, though probably easily explained, that people who say they are supporting Ralph Nader in public opinion surveys overwhelmingly prefer John McCain to Barack Obama. Looking through the entire history of polls that ask both a two-person Obama vs. McCain trial heat, and also a four-way trial heat with Ralph Nader and Bob Barr, McCain is clearly hurt by the presence of both candidates in the campaign:
Comparing Two-Way and Four-Way National Polls
| Poll |
Date |
Two-Way Margin |
Four-Way Margin |
Difference |
| NBC / WSJ |
Jul 21 |
Obama +6 |
Obama +12 |
Obama +6 |
| ABC / WaPo |
Jul 13 |
Obama +3 |
Obama +10 |
Obama +7 |
| Zogby |
Jul 13 |
Obama +7 |
Obama +10 |
Obama +3 |
| CNN |
Jun 29 |
Obama +5 |
Obama +3 |
McCain +2 |
| LA Times |
Jun 23 |
Obama +12 |
Obama +15 |
Obama +3 |
| Fox |
Jun 18 |
Obama +4 |
Obama +3 |
McCain +1 |
| Zogby |
Jun 14 |
Obama +5 |
Obama +5 |
No Change |
| CNN |
Jun 05 |
Obama +3 |
Obama +4 |
Obama +1 |
| Zogby |
May 15 |
Obama +8 |
Obama +10 |
Obama +2 |
| Rasmussen |
May 15 |
McCain +1 |
Obama +4 |
Obama +5 |
| Zogby |
Apr 12 |
Even |
Obama +2 |
Obama +2 |
| Average |
|
|
|
Obama +2.4 |
As I explain in the extended entry, this chart is could contain a key to winning the election.
|
Including Nader and Barr in the poll question has created an average pro-Obama shift of just over 2%. Keep in mind that Nader outpolled Barr in all but one of these polls (the May 15th Rasmussen), which means that Nader "voters," on average, prefer McCain to Obama. So, clearly, Nader "supporters," as a group, currently prefer McCain to Obama.
The explanation for this is probably quite simple. Most people who indicate they will support a third-party candidate in a poll don't actually end up voting for that third-party candidate. In this case, it so happens that many people who are not very happy with either candidate, but who prefer McCain to Obama, are indicating that they will vote for a third-party on a national trial heat.
Two strategic notes on this finding. First, it shows that McCain's support is softer than Obama's. About 5% (2.4% of 44%) of all McCain "supporters" are so soft that, at least right now, they don't even support McCain when they are asked about a third-party option. McCain is keeping the campaign vaguely competitive only through a wave of soft support. With third-parties included in national polls, Obama leads by a thunderous 9.1% nationally. With a lead like that, Obama would surpass 400 electoral votes.
At the same time, it won't be easy for Obama to peel off those soft supporters. In fact, it might not even be possible. If people are willing to support candidates with such a wide range of personalities and ideologies before Obama--Nader, McCain, and Barr--then these voters are solidly anti-Obama. The best strategy might actually be to keep these voters home, or push them into third-party camps, through some means.
I don't have a suggested strategy to pull that off at this time, mainly because I don't know much about these "Third Parties then McCain, but Obama Never" voters. Since they only make up about 2-3% of the population, it will be difficult to get solid demographic and messaging cross-tabs on them. Still, even though they will never vote for Obama, they are still a key swing vote that can be used to help win the election. |