Democrats who monitor advertising spending now put at five the number of states where Senator John McCain is reducing his advertising - New Hampshire, Wisconsin, Colorado, Maine and Minnesota.
In essence, Mr. McCain's campaign has decided to spread the advertising time he bought for the upcoming week in those states over the next two final weeks.
While station managers in the affected states said they were not ruling out the possibility that Mr. McCain would pump money back in before election day, on Nov. 4, the move represents a stark reordering of priorities.
The consensus seems to be that McCain will now target Pennsylvania instead of these other states. Outside of the Morning Call Tracking poll, there has actually been somewhat minimal polling in Pennsylvania over the last two weeks. Still, what polling there is indicates that McCain is further behind in Pennsylvania than he is in Colorado. Pennsylvania is also far more expensive, making it more difficult for McCain to compete financially against Obama's overwhelming money machine.
Best as I can figure it, the McCain campaign simply figures that Pennsylvania is worth exactly as many electoral votes as Colorado, Iowa and New Mexico combined. So, they are basically deciding to target the 2004 Bush states, plus Pennsylvania, minus Colorado, Iowa and New Mexico. I still think it is a stupid strategy, but the McCain campaign hasn't particularly impressed me with their intelligence so far. Why would their final move be any less dumb than genius decisions like "Green Screen," "Sarah Palin," and "Suspend Campaign." Just throw poor electoral targeting onto the end of a very long list.