Personal Paid Media: Pile It On

by: Chris Bowers

Fri Oct 31, 2008 at 16:48

For the final weekend push, when most undecided voters will be searching for candidate information online, Natasha and I are now running the following ads:

--First, we started running a Presidential ad again:

This ad is running across the entire state of Pennsylvania. During it's history, this ad has received 65,014 search impressions (we disable the "content network" on all of our ads, and only target search), and 209 click-thrus. For the final weekend, we upped the bid to $5 a pop, with a daily budget of $100.

Nine more ads in the extended entry.

--Here is our ad on the Oregon Senate campaign, which has also been running for three days across the entire state of Oregon:.



This ad has received 51 click thrus and 13,565 search impressions. It has a lower click thru rate, but I think it is so funny I'm not going to change it.

--Here our ad on the Washington 8th congressional campaign, which has been running for about three days:


This ad has 43 click-through on 5,878 search impressions. It is performing quite well, given that it is only running in the Seattle metro area.

--Here is our ad for the Florida 8th congressional campaign, which started yesterday and is running in the Orlando metro area:


This ad has 14 click throughs, and 2,694 search impressions. Not bad for one day.

And here are a bunch of new ads we just created:

NY-29:



CA-46:

>

NJ-05:



Minnesota Senate:

Let's pile on the activism. If you haven't started a personal paid media campaign, get started on one now. If you are already running one, I'd love to hear about it in the comments. And, whether you are just starting one or if you have already started, check out this great guide on how to improve your campaigns.

Pile it on. Build the wave.