Personal Paid Media: Pile It On

by: Chris Bowers

Fri Oct 31, 2008 at 16:48


Let's pile on the activism. If you haven't started a personal paid media campaign, get started on one now. If you are already running one, I'd love to hear about it in the comments. And, whether you are just starting one or if you have already started, check out this great guide on how to improve your campaigns--Chris

For the final weekend push, when most undecided voters will be searching for candidate information online, Natasha and I are now running the following ads:

--First, we started running a Presidential ad again:


This ad is running across the entire state of Pennsylvania. During it's history, this ad has received 65,014 search impressions (we disable the "content network" on all of our ads, and only target search), and 209 click-thrus. For the final weekend, we upped the bid to $5 a pop, with a daily budget of $100.

Nine more ads in the extended entry.
Chris Bowers :: Personal Paid Media: Pile It On
--Here is our ad for the Georgia Senate campaign:



This ad has been running for three days across the entire state of Georgia. So far, it has 5,756 search impressions, with 46 click thru's. The ad performed so well, we hit our maximum budget for all three days, which is why the impressions are so low. So, for the final weekend, we upped the daily budget to $40.

--Here is our ad on the Oregon Senate campaign, which has also been running for three days across the entire state of Oregon:.



This ad has received 51 click thrus and 13,565 search impressions. It has a lower click thru rate, but I think it is so funny I'm not going to change it.

--Here our ad on the Washington 8th congressional campaign, which has been running for about three days:


This ad has 43 click-through on 5,878 search impressions. It is performing quite well, given that it is only running in the Seattle metro area.

--Here is our ad for the Florida 8th congressional campaign, which started yesterday and is running in the Orlando metro area:


This ad has 14 click throughs, and 2,694 search impressions. Not bad for one day.

And here are a bunch of new ads we just created:

NY-29:



CA-46:

>

NJ-05:



Minnesota Senate:


Let's pile on the activism. If you haven't started a personal paid media campaign, get started on one now. If you are already running one, I'd love to hear about it in the comments. And, whether you are just starting one or if you have already started, check out this great guide on how to improve your campaigns.

Pile it on. Build the wave.

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Personal Paid Media: Pile It On | 7 comments
it's amusing to search Scott Garrett taxes (4.00 / 1)
Definitely not a bunch of tax cutter results that he would want.

New Jersey politics at Blue Jersey.
top vs. right-hand side (0.00 / 0)
Does anyone know what determines if an ad shows up at the very top of the listings as a "sponsored search" vs. over on the right-hand side?

They call me Clem, Clem Guttata. Come visit wild, wonderful West Virginia Blue
No (4.00 / 1)
Google's search algorithym is proprietary and you can never guarantee your placement, even by bidding the top amount. But the important thing to remember is that you do not have to have very top placement to ensure the best clickthrough. In fact, sometimes placements at 3-5 (on the right side) have higher clickthrough than number 1-2 on the top.
[ Parent ]
No idea (4.00 / 1)
When I was running my ad last year against Prop H in San Francisco, my advert got elevated to the top of the page for no evident reason.  I was only bidding 10 cents.  Perhaps ads are promoted based on high click-through.
[ Parent ]
Just did mine (0.00 / 0)
I copied the McCain stuff pretty much word for word and linked to fact check.  I'll be doing another for my home state of GA (i'm in CA now) a little later....

This is exciting.

10 hours later (0.00 / 0)
Ok, dinner distracted me from my Chambliss Martin ad...

I've had 26K impressions and 14 clicks running Chris' ad, for an average cost of 60 cents or so per click.

What Chris said (I paraphrase): Where else can you spend 1 dollar and directly contact people in such an informative way?

[ Parent ]
Seems like a good way for us to reach voters (0.00 / 0)
I've been running Chris' "McCain is 95% Bush" ad in Indiana, West Virginia, and Louisville, KY and a "McCain Favors Super Rich" ad in those states plus Ohio, New Hampshire, and Oklahoma. At first I was running them every day for both search and content with a maximum of $5 each, but that was getting too expensive, so I cut back to just twice a week -- this week Friday and Saturday. Altogether, I've had 508,000 impressions and 491 click throughs for about $200 total (my self-imposed limit).
Personal Paid Media: Pile It On | 7 comments
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