Seed money for start-ups may be evaporating faster than California's dwindling reservoirs, but this rocky economy's proving to be fertile ground for the seed industry. Cash-strapped consumers, scared by the specter of an empty fridge, are investing in the ultimate low-tech, high-yield start-up: the kitchen garden. The National Gardening Association estimates that some 43 million Americans are gearing up to grow at least some of their own food this spring.
And no wonder. As Roger Doiron, founder of Maine-based Kitchen Gardeners International, has documented, a few dozen seed packets costing $130 can yield more than two thousand dollars worth of produce over the course of the growing season. "We have a fabulous opportunity," C.R. Lawn, the founder of another Maine mainstay, Fedco Seeds, told an audience at the Pennsylvania Association for Sustainable Agriculture's Farming For The Future conference last month. "The challenge is on us to come through." Lawn, an endearingly shaggy character who looks a bit like a pale Papa Smurf, rocked gently from side to side as he spoke of the challenges that his company faced following the acquisition of Fedco's largest seed supplier, Seminis, by monolithic Monsanto back in 2005.
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