The Politico is reporting that Elizabeth Edwards is leading a $40M campaign called Healthcare for America Now on July 8th at the National Press Club.
Healthcare for America Now will unveil a $40 million effort, with the first ad buy being a $1.5 million in national print, online and broadcast advertising.
The group's goal is to provide "quality, affordable health care for every American," and it obviously dovetails with the Obama campaign's promise of providing universal health care. The group will spend $25 million in paid media, while also funding 100 organizers involved in events around the country.