greenwashing

Weekly Mulch: Green Daydreams? A Clean Gulf, Energy Efficiency, and More

by: The Media Consortium

Fri Aug 20, 2010 at 15:00

by Sarah Laskow, Media Consortium Blogger

Yesterday, Rep. Ed Markey (D-MA) took Obama administration officials to task for encouraging Americans to believe that the majority of the oil in the Gulf of Mexico had dispersed.

"People want to believe that everything is OK and I think this report and  the way it is being discussed is giving many people a false sense of  confidence regarding the state of the Gulf," Markey said.

Belief, after all, is powerful force. As coal baron Don Blankenship says, "You have to have your own beliefs, your own core beliefs, your own  strengths and do what you think is right. You can't do what others  believe is right, you have to do what you believe is right."

But what if your beliefs, even those backed up by science, are wrong? If you believed government officials who reported the oil in the Gulf of Mexico had dispersed-wrong. If you believed McDonald's or Sara Lee really was helping save the planet-wrong. (Does anyone actually believe that one?) And if you believed you were conserving tons of energy by flicking off the light switches when you left the room-wrong again!

Gullible Greens

Wait, what? Yes, it turns out that environmentally friendly folk don't know how little energy they save by line-drying clothes, recycling bottles, or turning off the lights, Mother Jones' Kevin  Drum writes. Don't worry! Those activities still conserve energy. Just not as much as you might have thought.

Drum's evidence comes from a study that asked people to estimate the amount of energy they were saving by engaging in a given activity. Green-minded people tended to miss the mark on how much energy certain activities conserved. Perhaps they want to believe their conservation activities have a more dramatic impact, the studies' authors suggested.

There's a kicker, though. "The most accurate perceptions about energy use, it seems, are held by  numerate, conservative homeowners who don't bother trying to save  energy," Drum writes. Ouch. Apparently, knowing how much energy they'll save, conservatives decide it's not worth it to even try.

"A green-tinged fog"

But perhaps energy conservationists aren't to blame for their own confusion. After all, as Anna Lappé writes at Yes! Magazine, corporations increasingly are using green messaging to sell their products:

McDonald's recently launched an "Endangered Species" Happy  Meal, "to engage kids in a fun and informative way about protecting the  environment," explains project partner Conservation  International.... Earlier this year, Sara Lee unleashed with much fanfare a  new line of "Earth Grains" bread that promotes "innovative farming practices that promote sustainable land use" as  part of what the company calls its "Plot to Save the Earth."

Lappé calls the confusion created by these campaigns "a green-tinged fog" that consumers can get lost in. And in the same way that green advertising is increasing, tips for green living are proliferating, which could explain the confusion about which ones are actually useful.

Government spin

But for the government, there's no excuse for spreading misinformation. For instance, earlier this month, the National Oceanic and Atmospheric Administration (NOAA) released a report showing that most of the oil in the Gulf had either been collected or dispersed. Scientists questioned the report from the very first day of its release, and this week evidence is mounting that the report misrepresented the situation in the Gulf.

At the Washington Independent, Andrew Restuccia writes that a group of scientists in Georgia have released a report countermanding the claims of the government's study, and that other scientists have found a 21-mile smear of oil still in the Gulf.

Riki Ott reports at Chelsea Green on a more vivid argument against the Obama administration's claims that the oil in the Gulf is no longer a problem:

Off Long Beach, Mississippi, on August 8, fisherman James "Catfish" Miller tied an oil absorbent pad onto a pole and lowered it 8-12 feet down into deceptively clear ocean water. When he pulled it up, the pad was soaked in oil, much to the startled amazement of his guests, including Dr. Timothy Davis with the Department of Health and Human Services National Disaster Medical System. Repeated samples produced the same result.

How'd it happen?

So what is the government's excuse? Right now, NOAA is standing by its analysis, Restuccia reports. Bill Lehr, a senior scientist with the agency, said yesterday that NOAA will release more documentation supporting its claims in two months.

"I assure you it will bore  everybody except those of us that do oil  spill science," he said, according to Restuccia.

But as Ott explains, part of the government's issue is the standard they're using to evaluate the fate of the oil to begin with:

The problem is the 'rigorous safety standards' are outdated. The   protocol relies on visual oil. What of the underwater plumes? The chart produced by NOAA last week shows, in effect, that over 50 percent of   the oil (not to mention dispersant) is still in the water column as   dispersed or dissolved oil. Scientists have found that the   oil-dispersant mixture is getting into the foodweb.

In other words, just because you can't see it, doesn't mean it's not there. And in this case, what NOAA believes is less important than the scientific facts on the ground. To deal with the oil spilled in the Gulf, NOAA and its partners might have to admit that they were wrong.

This post features links to the best independent, progressive   reporting about the environment by members of   The Media  Consortium.   It is free to reprint. Visit the Mulch for a complete list of  articles on environmental issues, or follow us   on  Twitter. And for the best   progressive reporting on critical economy, health care and immigration   issues, check out The Audit,   The Pulse,   and The   Diaspora. This is a project  of The Media Consortium, a network  of   leading independent media  outlets.

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Green grow the oil wells--oh!

by: Paul Rosenberg

Sat May 08, 2010 at 18:30

Antonia Juhasz, author of The Tyranny of Oil: The World's Most Powerful Industry--and What We Must Do to Stop It points out that despite BP's greenwashing self-promotion as "Beyond Petroleum" its maximum investment in non-petroleum endeavors has been about 4% in recent years--using very generous criteria. But even its efforts to be 'green' turn out to have a very dark side to them, particularly as examples of the corporate conservative welfare state, as revealed in this story from Random Lengths News in 2007,

Green Grow The Oil Wells--Oh!
$525 Million In "Gifts" Just A Drop In The Bucket For BP
By Paul Rosenberg, Senior Editor

With big savings from defeating Prop 87 last year, BP is spending big on image-enhancing projects at the LA Country Museum Of Art and at UC Berkeley-whose bio-diesel research will benefit BP enormously, but could be as bad as global warming itself.

Oil has always been a dirty business, and has always generated gushers of money to sanitize its image. In early 2007, BP (British Petroleum) has announced plans to spend big bucks to reap goodwill at both ends of the state.

Here in Los Angeles, BP is donating a $25 million contribution to the Los Angeles County Museum of Art (LACMA), that will help finance a three-part expansion and renovation of LACMA's facilities.  A new "BP Pavilion" topped with solar panels is scheduled to open next February.  While BP has sought to rebrand itself as "Beyond Petroleum," solar and other non-petroleum energy has yet to exceed 1% of BPs business.  In Northern California, BP is set to spend considerably more for a massive new research project at the University of California, Berkeley (UCB).

Last year, oil giant BP (British Petroleum) contributed $3 million to help defeat Proposition 87, an initiative that would have taxed oil extraction to pay for developing a clean energy economy-including over $1 billion for university-based research.  Altogether, oil and energy companies spent over $90 million to avoid over $4 billion in taxes-a 40-to-1 return for their money.

The oil companies were nowhere to be seen in the ads they paid for.  Far more popular firemen fronted for them instead.  But the firemen didn't save $4 billion dollars when Prop 87 was defeated.  The oil companies did.

Now, having successsfuly blocked publicly-financed research, BP--which made $22.3 billion in profits last year--is moving ahead with plans to establish a multi-disciplinary research center at UCB, spending a total of $500 million over ten yearrs to develop more efficient methods of biofuel production, including the use of genetically modified organisms.

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Weekly Mulch: Market-Driven Sustainability

by: The Media Consortium

Fri Jul 24, 2009 at 12:01

by Raquel Brown, TMC MediaWire Blogger

Last week, Wal-Mart, ExxonMobil and the American Automobile Association (AAA) announced new programs that promote sustainability and a cleaner planet. The three corporations may have turned over a new leaf, but their efforts may actually be a case of corporate greenwashing. In today's economic climate, many companies are taking advantage of consumers that don't have the funds to be choosy about the environmental-friendliness of their purchases.

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Self-Delusion and the Lie of Lifestyle Activism (Core Dilemmas of Community Organizing)

by: educationaction

Sun Apr 26, 2009 at 12:00

(As someone who spent years trying to make lifestyle politics a foundation for something more, I could not agree more with what this diary has to say.  A MUST read. - promoted by Paul Rosenberg)

[Title changed to fit with Part II]

On the door of my local co-op is a green sign that says:

It's easy to make a difference!

Then it tells how to recycle your batteries.

But, of course, the ecological impact of recycling one battery (or ten, or a hundred) is so miniscule as to make no discernable difference at all.  It literally DOES NOT MATTER whether I recycle a battery or not.

This is true for so many things that we are urged to do as our civic contribution to the world.  It is, in fact, NOT easy to make a difference.  

The lie of lifestyle activism is important in part because it bleeds off much of the energy that does exist in the world for social action.  It also reveals some of the ways we deceive ourselves about effective civic engagement.

More after the flip.

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Gavin Newsom Torpedoes CA-Gov Bid at Netroots Nation

by: Bob Brigham

Mon Jul 21, 2008 at 19:57

As many of you saw, San Francisco Mayor Gavin Newsom gave a green speech introduction for Van Jones on Sunday at Netroots Nation. But immediately after his green speech, a local blogger asked a very important question:

I just asked Newsom if he would support the Clean Energy Act.  At first, he said yes -- absolutely.  Then he said, "oh are you talking about the one about PG&E?"  I said yes.  He said, "oh no it's horrible."  I asked him to elaborate, but he would not.  I then asked, "is that because your consultant [Eric Jaye] is working for PG&E?"  Newsom denied it, but really.  It was kinda pathetic.

Indeed. As we all know, Al Gore thinks the entire country needs to go 100% clean electrically by 2019 and Mayor Newsom won't try for his city to do the same by 2040?

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The Oil Crisis Is (Still) Not Like A Toothache: Fighting The "Drill Now" Rhetoric

by: MBoz

Mon Jul 14, 2008 at 10:34

Crossposted at Boztopia and the Huffington Post.

So there's this sudden faux-grassroots movement on the right to open up all of our wildlife reserves and our shores for oil drilling, under the pretense that it'll reduce our dependence on foreign oil and lower prices at the pump. It's even got a catchy, easily memorable slogan: "Drill Here, Drill Now, Pay Less." And it's all the rage in East Wingnuttia.

Too bad that it's completely wrong and as far from the truth as one can get while still being in the same space/time continuum.

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