Reduce Costs - Rising health care costs are crushing the budgets of governments, businesses, individuals and families and they must be brought under control
Guarantee Choice - Americans must have the freedom to keep whatever doctor and health care plan they have, or to select a new doctor or health care plan if they choose
Ensure Quality Care for All - All Americans must have quality and affordable health care
I didn't see a public option mentioned in there and I've only heard one particularly good idea about how to light that fire under Congress' backside so that it makes it to Obama's desk in the form of legislation: take away their publicly-funded healthcare until they're willing to share with everyone else.
Granted, they seem recalcitrant enough that it might only make me feel better and accomplish nothing. (And considering that my healthcare choices right now are restricted to deciding who to pray to in case of illness, if schadenfreude is the only medicine on offer, I'll take it.)