What a Real Grass Roots Spontaneous Protest Movement Looks Like

by: Daniel De Groot

Wed Apr 15, 2009 at 22:04

"Join the Impact" began as a blog post and email template by Willow Witte, a friend of Balliett's who had sent the missive to inspire friends after the passage of California's anti-gay marriage Proposition 8.

[...] Balliett responded to her friend's email saying, according to a post on the site, "We shouldn't wait, we need to mobilize now, and we need to on a national level, at the exact same moment, throughout the country."

And mobilize they did: this past Friday, Nov. 7, '"Join the Impact" hit the web. Five hours later, the site logged 10,000 visitors. Apparently a lot of other people shared the young women's desire to turn despair into resolve.

By midnight, 20 cities' worth of young volunteers had signed on to organize protests against the discriminatory propositions.

The next evening, Nov. 8, the site had tripled its hits.

By Monday morning, a plan had emerged: Cities around the country would organize their own efforts to coordinate a synchronized protest for Sat., Nov. 15, 10:30 a.m. PST. The movement became officially global with hits from the UK and France, and by Nov. 11, over one million visitors had come to the site.

And the Result?

Balliett said supporters in 300 cities in the U.S. and other countries were holding marches, and she estimated 1 million people would participate, based on responses at the Web sites her group set up.