Last week, we introduced Kenyon Farrow of Queers for Economic Justice, Calvin Williams of the Generational Alliance, and Althea Erickson of the Freelancers Union. They shared with us a brief summary of how their organizations had adopted some online tools.
This week, they delve into some of the challenges they faced along the way, and some insight into how they overcame them:
This week's Training Tuesday post revolves around a repeated mantra from Kendra-Sue Derby, this week's trainer- It's All About The Numbers. Before you start worrying about anything else in your campaign, you have to know how many votes you need to win. This seems relatively self-evident, but it is a number that often goes overlooked.
Today's Training Tuesday comes to us from the Organizing 2.0 Conference in New York back in December. During lunch, we were joined by Colin Delaney, of e.politics.com. He and Charles Lenchner, of the Working Families Party, held a conversation about how to translate lessons about new media from the Obama campaign to local campaigns.
This week's Training Tuesday takes us back to Democracy for America's Campaign Academy in Gettysburg, PA 2009. For the last couple weeks we brought you lessons from the Organizing 2.0 conference, and we still have plenty more to come.
Anyways, first things first, a little history on the DFA campaign academy:
This week, we have something new for our Training Tuesday series. We still have plenty of videos left to come from Democracy for America's Campaign Academy, but a couple weekends back, we attended the Organizing 2.0 conference in New York. This conference was a unique opportunity for activists to learn about new media and online organizing from some of the greatest online organizers around.
Last weekend, I attended the Organizing 2.0 conference in New York, put together by Charles Lenchner of the Working Families Party. This conference brought people together to hear from some of the greatest minds in the online organizing world. I came out of it with lots of great footage, and today we are previewing some of it. The majority of the footage, however, will be featured in our Training Tuesday series. So check back Tuesday at 6:00pm for more Organizing 2.0 footage. We are also collecting all our Organizing 2.0 footage onto one page here. But if you are reading this, then you really should find the time to watch these videos.
Last week, we covered the basics of managing and organizing a campaign budget. If you know little-to-nothing about campaign finance but would like to, or if you are just about to start putting together the budget for a campaign, you should definitely check out last week's Training Tuesday. Today is not for the basics. Instead, we are using this Training Tuesday to share with you four very important tips that will help you out along the way:
This week, Training Tuesday will focus on another very important constituency: volunteers. As an organizer, building a strong volunteer base is your most important responsibility. The quality and quantity of the effort you get from your volunteers can make or break a campaign. They not only are giving you work for free (but don't tell them this!! See 'seizing an opportunity' below) but they are your direct representative to your most important constituency: voters. So their work is not only necessary, it must be done to a high standard and you must take it upon yourself to insure they are up to the task. From the Democracy for America (DFA) training manual:
You are a leader. Your job is to get your staff and volunteers to follow you. You set the tone. An energetic and enthusiastic leader will beget a focused and motivated volunteer base."
Our videos today will cover some of the basics of recruiting volunteers and building a lasting network. The DFA is truly an authority on this subject, so without further ado...
Matt Blizek, of Democracy for America (DFA), was kind enough to allow Sum of Change to bring a camera to the recent DFA Campaign Academy in Gettysburg, PA. The Campaign Academy was founded in 2004, and serves to "focus, network, and train grassroots activists in the skills and strategies to take back our country," We will be bringing you highlights from different panels for the next several Tuesdays, but for this first Training Tuesday we have something special. This is the only training session that we will be airing in full. We will still bring you highlights from many other trainings, but if you would like to see more of them in full, you will have to attend a DFA Campaign Academy.
Have you ever worked on a political campaign before? Have you ever wanted to but didn't how where to start? Later tonight at 8:30pm EDT, Democracy for America is teaming up with Democratic GAIN for an hour long online campaign training on Getting a Campaign Job.
This DFA Night School presentation is free and open to any progressive interested in joining any Democratic campaign or organization this fall. We'll be discussing tips to build your networks and polish up your resume as well as providing numerous online resources you can put to use immediately in your campaign job search.
The 2008 election presents an incredible opportunity for Democrats to take control of our government and build the foundation for a long lasting progressive movement in our country. But to win in November, we will have to contend with a desperate Republican Party that has repeatedly demonstrated its willingness to divide and deceive the American people for their own partisan gain. To cut through all of the GOP propaganda, Faux News misinformation campaigns and right-wing radio hate speech Democrats are going to have to get out and talk face-to-face with voters about our vision for America and how we will put this country back on track.
At 21st Century Democrats, we are working hard to play our role in the progressive infrastructure. We train activists in the art of field organizing and then put them on campaigns all across the country so they can go out and talk to voters about our candidates and our vision for the future. On June 4-8, we will hold our National Field Organizer Training: Major League Action at Georgetown University in Washington, DC. Over four days of intensive training, we will transform up to 200 activists into prepared field organizers that can be dropped anywhere in the country and start making a difference right away.
Our organization seeks to build a more progressive America not only by electing more progressive Democrats, but also by building human capital within the progressive community. Training a young person to be a field organizer helps us not only in the current cycle, but gives that person a skill that will be valuable in every election. Thankfully, there are a lot of great groups like The Center for Progressive Leadership, Democracy For America, The New Organizing Institute, Wellstone Action! and many others that train progressive activists, organizers and candidates.
If you want to get more involved with the election this year and build some organizing skills for the future, please consider attending our Major League Action Training and/or one of the other great trainings put on by our progressive allies. Or, if you can't make it and would like to help pay the travel expenses and registration fees for a dedicated young progressive to attend our training you can donate to our Field Organizer Fund. The better we are at finding and talking to our neighbors about the issues that are important to them, the more successful we will be in November and the more likely we are to build a true progressive movement in this country.
Mark Lotwis is the Executive Director of 21st Century Democrats.
Disclaimer: I work as the Deputy Training Director for Democracy for America
Angry at the White House lies about the war?
Incensed at your Senator or House Rep. for believing them?
You really only have a few choices then:
1) Sit around and stew until the 2008 elections heat up.
2) Hit the bottle and watch it all burn down.
3) Channel this anger and frustration into action by organizing in our own neighborhood.
Throughout September Democracy for America's Night School is focusing on how you can change history by simply talking to the voters in your own neighborhood.
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