How the DLC Talks

by: Chris Bowers

Thu Apr 03, 2008 at 15:05


Has the DLC ever made a single policy proposal outside the context of how that policy proposal will help Democrats win general elections? It would surprise me if that were the case, and today's broadside is no different (emphasis mine):

Paul Weinstein Jr., a senior fellow at the DLC's Progressive Policy Institute who teaches public policy at Johns Hopkins University, and Marc Dunkelman, the DLC's vice president for strategic communications, argue that either Clinton or Obama will have to propose at least some spending cuts if they want to take advantage of President Bush's record of deficit spending.

"They have to offer some really specific proposals on spending to pass the smell test," Weinstein said in an interview. "That would give them some credibility, and voters would not be so easily scared that they're just interested in raising taxes."

If Democrats don't establish their bona fides on reining in spending and "demanding that the federal government live within its means," Weinstein and Dunkelman suggested, then they'll continue to be vulnerable to GOP charges that they're tax-and-spenders.

This is the essence of DLC language: policy proposals are always presented in the context of how those proposals will help Democrats win elections. They do this all the time. The obvious problem with this sort of language is that it causes Democrats to appear to only be proposing policy because it will help them win elections, not because of some set of core values. Couching every proposal in the language of electability functions as a perpetual, public statement that you are a power-hungry, spineless panderer. This sort of language is especially damaging for Democrats, given that one of the longstanding negative images of the party is that they are power-hungry, spineless panderers who don't stand for anything. Given that our language has been dominated by DLC speak for so long, I don't think it is a secret where that image came from.

Of course, the irony is that publicly stating how your policy proposals will help you get elected will actually make it far less likely that you will be elected. The fact is that people do not like pandering politicians whose only values are getting elected. As such, publicly pointing out that we are power-hungry, spineless panderers it probably not a good election strategy. However, it appears to be the only strategy the DLC ever employs, and certainly the only strategy that ever gets them media attention. The more we are able to stamp out DLC speak among Democrats, the better our election chances will become across the board.  

Chris Bowers :: How the DLC Talks

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How the DLC Talks | 11 comments
Obama " I promise to take 150 Billion Out of Iraq War Spending.." (4.00 / 1)
..every year for the next hundred years. This 15 trillion dollars will save the average taxpayer not just more money than they have, but their children, grandchildren and great grandchildren as well."

The DLC is obsolete, which is piled on top of the fact that it is irrelevant. The fact that it was useless to begin with has no bearing on the matter before us.

Does anyone have the original DLC papers on retaining the slave trade until such time as voters in slave states have elected majority in favor of the DLC's Moderate Slave Coddling Act?

Change
"We must break up the banks and never again let them get so big that they distort our politics and take down the economy.


Amen (0.00 / 0)
The United States spend more on military spending that the rest of the World COMBINED.

So let's start by cutting there, and identifying corporate welfare that can be eliminated.

I agree with the DLC: we need to establish our credentials on the  budget.

And ending this absurd War (that they support) is the obvious place to start.


[ Parent ]
Actually (0.00 / 0)
I think our spending is a little less than the rest of the world's, but since we're only 5% of the population and 25% of the GDP, it is still pretty absurd.

In terms of spending to eliminate, we could also stop incarcerating so many fucking people.

I support John McCain because children are too healthy anyway.


[ Parent ]
we're so well insulated... (0.00 / 0)
we're bouncing around in gigantic rolls of fiberglass and plausible deniability ("we did our best not to lose elections!")

There are a lot of ideas that need to die, and one of them is the idea that having no ideas is a good idea.


Shorter DLC (0.00 / 0)
Help no one is listening to us anymore!

*Shrug* (0.00 / 0)
This is what the DLC does. Thankfully, they'll be irrelevant in about six months.

irony (4.00 / 1)
The sad thing is, the whole values-based messaging is something that the DLC has long trained its elected officials and supporters with.  

As a DLC staffer in 2002, I went to such a seminar.  They taught us to think of policy and discussing it like a tree: the roots are your values... and the leaves are your detailed policy prescriptions.  We compared values based speeches of Dems and Republicans: Mario Cuomo's 1984 convention speech vs. the moer famous rebuttal "blame America first" speech in 1996.  This particular seminar, which I was told had been given for years, was taught by Ed Kilgore, who noted that Cuomo's speech was sadly the only values-based speech that he could find on the left.  I guess by now Obama's 2004 convention speech has replaced Cuomo's.

Yet Chris is right, the DLC continues to pitch its ideas to other Democrats under the guise of "if you want to win, you have to listen to us."  At the 2002 DLC "National Conversation" Mark Penn was the one going through a lengthy set of polling charts to explain why elected should echo the DLC's doxology.  

I would prefer it if the DLC would say "here are our ideas, and by the way, they much more popular with the public than [your liberal ones]."  At least that is a conversation worth having.  Even better would be "here are good reasons outside of polling why our ideas are better than those of the Take Back America conference attendees."

The point I am trying to make is that while Chris is right in that the DLC does this kind of messaging, and that is it dumb messaging for the reasons he describes, they ALSO do the Lakoff style training with their electeds as well.  But for institutional reasons, they feel they need to couch their ideas this way so that elected will still pay attention to them.  

Truth over balance, progress over ideology


I like Ed a lot (0.00 / 0)
and I agree, if they just framed it as "here are our ideas, and they will make people's lives better and the country stronger," I wouldn't really have a big problem with them (even if, of course, we disagree on many issues.

[ Parent ]
shorter DLC values (0.00 / 0)
Fear the right, sell out to corporations, blame the left, hope Ross Perot runs.

To further the tree analogy, the politicians dumb enough to listen to the DLC are the fruit of a poisonious tree and contenders on the CNN reality show Who Wants To Be The Next Joe Lieberman.


[ Parent ]
When strategists talk (0.00 / 0)
they sound distressing like they are strategizing.

There isn't anything wrong with that.  Strategists and pundits appear constantly on television and talk radio, on both the left and the right, explaining how their favored candidate or party should position themselves.  

The media and the average voter don't care who Paul Weinstein, Jr. is.  Most Democrats probably don't even know what the DLC is.  Paul Weinstein, political strategist, talking about political strategizing, isn't likely to harm Democrats or the DLC.


the DLC (0.00 / 0)
Unless you are a Republican or a complete fucking idiot, you only listen to what they say to do the exact opposite. And that rule applies to any reporter who who doesn't understand the rule.

How the DLC Talks | 11 comments
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