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It's kind of similar to why some (and a highly exaggerated number at that) working class people vote Republican. But very much unlike the wishful thinking that motivates so-called "Reagan Democrats," it's actually a fact that a majority of people who can speak in complete sentences would make perfectly capable professional political consultants.
What's so false and insidious about it is it deceives people into believing that what builds broad based political coalitions that win elections over the long term is the right consultant who can come up with a "magic bullet" in the form of a brilliant technocratic strategy driven by the "right message."