Journalism, like any public good, must get public support

by: Daniel De Groot

Sun May 23, 2010 at 18:30


I recently subscribed to PBS' NOW audio podcasts and listened to this in my car.  It's from January, but it hits every note of alarm I have felt about the state of actual journalism in America:


Audio podcast here.  

Before I go further, for those that don't listen/watch right now (you really should though), my summary of what they argue:
 

Daniel De Groot :: Journalism, like any public good, must get public support

1. Professional journalism is measurably in decline, there are simply less and less people doing paid journalism in America at all levels.
2. Professional journalism is also in relative decline, as compared to professions whose primary function is to misinform such as marketing and PR who now far outnumber journalists which was not true a few decades ago.  The fewer journalists remaining are more and more reliant on official sources of information for their stories, and do proportionally fewer stories based on original research, unofficial sources and investigation.
3. Newspapers remain key to the news we the public acually digest whether we read online, watch TV, listen to the radio or buy ink-on-dead-trees.  Simply no other medium originates as many stories as newsprint, and in the rapid failure of newspapers, other media are not stepping up with equivalent journalistic resources toward primary news gathering, despite the hype about the internet.
4. The US founders understood the vital importantance of journalism in a democracy and beyond giving the press specific protection in the Bill of Rights (which is well known), they also gave it significant public financial support by heavily subsidizing postal rates for delivering newspapers and even use of government printing resources at below market rates.  Comparatively these subsidies far exceed what NPR/PBS get today and are comparable to what countries noted for public media support provide.  They calculate it would be worth $30 billion a year.
5.  They propose a voucher system whereby each citizen gets (say) $200 a year to split among whatever media sources they choose in public support.  The idea being to make the media outlets supported independent of partisanship, government intimidation and other concerns around the traditional model of say the BBC or CBC.  

I think the most important point it makes as relates to the type of reader likely to read about this here, is that one shouldn't be blasé about internet based media taking over for print.  A well funded, informative and profitable private media is not a given any more than public parks, clean oceans or libraries are.  The 100 years of newspapers running news rooms as a loss leader to sell advertising and classifieds was happenstance, an historical anomaly not the regular order.  That era is ending, so liberals must recognize that and look for effective ways to ensure society continues to have a good supply of information needed to keep a functioning democracy.

For the vast bulk of human history, information about the state of the world has been expensive and only the purview of the rich.  Even today, with new information sources like never before available to most people, the rich have maintained an advantage in the accuracy and timeliness of the information they have access to.  Sure, we can all go to Google finance, but the rich have Bloomberg machines.  We can read corporate results, but the rich have comprehensive market research studies and analysis sold at rates of hundreds or thousands of dollars for access to a proprietary report.  I work in information technology and businesses in my field continue to pay Gartner and Forrester that level of premium for their analysis and reporting on technology trends.  

What if all that high quality free public information seriously eroded in quality though?  It may never decrease in quantity, as there are always new starlets and sex tapes to report on, but as Bob McChesney and John Nichols discuss above, the number of people doing the work of researching, digging and analyzing information for cheap or free public consumption has been declining rapidly.  Talkingpointsmemo and Propublica are great, but they are silver linings in a vast dark cloud.

Like any other source of power, conservativism seeks to create (or enjoys the existence of) asymmetry in availability of quality information.  This is partly why their elites detest public media so much (the non-elites detest it for different reasons).  We have all grown up in a world where it was relatively easy to find out what was going on all over the world.  From the advent of the telegraph making possible timely transmission of news stories (ie, literally, the "wire") for mass publication at far flung locations, the last several generations have had far better access to world events than ordinary people (or even elites) of the hundreds of generations before them.  The HBO show "Rome" did a fair job portraying this by the occasional scenes of the crier shouting news (content decided by elites) to the always attentive pubic about the doings of the Roman nobles.  Most historical portrayals forget to even mention that the omniscience of the viewer watching these events unfold is not shared by ordinary people of the day.  We all know (or can look up) what happened with Caesar, Brutus, Cicero and the rest but what did the average Roman citizen, or slave know?  

We won't go back quite to that world, as I said the volume of information won't decrease, and we'll continue to have easy access to some sources of information that the Romans would not have but the value in the high priced market research or other proprietary analysis is largely about improving the signal to noise and highlighting what's really important.  Connecting the dots.  Good journalism does exactly this too, but ensures everyone has access to it rather than a select few.  Market research has its place in the market, but democracy without journalism is a hollow shell at best, a complete sham at worst.


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Infrastructure is fundamental (4.00 / 2)
This is an excellent summary of what's facing us, and it dovetails perfectly with the destruction of public education that jeffbinnc has been chronicling so effectively. I remember thinking, when spending on infrastructure was being discussed during the stimulus debates: Yes, by all means green energy, high-speed rail, bridge replacement, smart electrical grids, etc., but for God's sake don't forget the most important infrastructure of all -- education.

Unfortunately, though, both education and journalism, done as well as we need them done in this day and age, would cost a lot of money. Maybe not as much as health care, but certainly somewhere in that ballpark. In order to provide that funding, no matter what mechanisms we chose, we'd almost certainly have to give up our imperial pretensions. Really, there's just no way around it -- the Department of Defense has to go, or at least it has to be put on what most of our porcine Senators would consider a starvation diet. Then we could talk seriously about this.

I hate to say it, but until then, I think, there's little hope of any real hope of avoiding a steady devolution of our society into a kind of well-furnished savagery.


The 5 global corporations that own more than 80 percent of ALL MEDIA (0.00 / 0)
consumed by Americans have realized these "assets" are worth vastly more as propaganda vehicles than as sources of information.  

Education cannot change this nor can misplaced fantasies of non-existent, idealized "journalism".

It never existed and was always based on the lie that, because we had elevated "journalism" as a "profession", it was "objective".

Destruction of public education - THAT WAS AN INSIDE JOB.  Please don't mindlessly regurgitate the lies that public schools were created to empower/educate the masses.

What you call "destruction" was actually the norm and exactly what public schools were set up to do.  Teachers and public schools are not victims here - they have accomplished exactly what they were set up to do.


[ Parent ]
so... (0.00 / 0)
what's your answer then?  You paint a pretty bleak picture.  I'm pretty sure in the past 100 years some sincere people have committed acts of journalism that served the public interest.  Was it all a sham?

[ Parent ]
Let's give them more money! (0.00 / 0)
Well the premise of this thread is brilliant /snark

LET'S GIVE THE 5 GLOBAL CORPORATIONS THAT OWN THE MEDIA BOATLOADS OF OUR MONEY!?!?!?!?!?!?!?!

Yeah... that's the ticket...

And how about we subsidize poor ol' BP too - after all, they are losing all that oil in the gulf...

If you have a problem with a mega-corporation, GIVE THEM MORE MONEY!!!!!!!!

What a strategy for success!!!!!!!!

(and this passes as a legitimate topic on a self-proclaimed "progressive" blog?)

BWAHAHAHAHAHAHAHAHAHAHA BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

Give the lying liars in the media PUBLIC money - that should teach them!


[ Parent ]
Public support for profit oriented corporations? No way! (4.00 / 2)
Sry, but that won't fly. Those media corps can't have their pie and eat it at the same time. And actually, many of the problems imperilling journalism today come from the market pressure on the media companies to generate the same level of profits as other businesses. The last decades, with their undeniable loss of quality and of jobs in the media, have shown that this isn't possible. Especially in the newspaper sector it is obvious by now that those businesses only managed to get along because the owners didn't expect customary market returns on their investments!

Yes, once upon a time the motivation to fulfill an important public role by publishing news trumped profit considerations. But this changed when deregulation allowed stock corporations to absorb the owner-run enterprises and dominate the market. As long as synergies reduced costs, and market shares rose, at the expense of the small companies, the big players could uphold the illusion that they were the future of the media sector. But now that the growth of these media giants has come to an end, and the increasing competition among themselves ruins their business models, it's becoming obvious that they can't generate huge profits in a sustainable way. And the way out of this mess can't be to subsidize more of the same, but to change the conditions that led to this aberration.

The field has to be leveled again, so that entrepreneurs, driven by a desire to publish facts and opinions, have a chance to succeed against the corporate behemoths that reduce the diversity in the media sector. If it takes special tax laws for non-profit media enterprises to achieve that, ok, that's reasonable regarding the special role of the media in the US constitution. But it's not tolerable to simply preserve the status quo by actively subsidizing the businesses! That won't change the bad influence of the profit interests, which is ruining the media landscape, and would simply prolong the misery. No way!


Bailouts for Private Media Monopolies? (4.00 / 2)
My first criteria would be to break up the media monopolies. Make CBS, ABC, and NBC News standalone and independent again. Otherwise, we simply fund the plutocrats and make worse the economic disparities of the past three decades. On a national level, these media outlets have simply raced to the bottom in pursuit of profits over journalism. Entertainment generates profits. Journalism rarely does, if at all.

I agree with Gray: the problems journalism faces today are due to the break down of the monopolistic media business model. There are many places in this country where a standalone local newspaper that serves a town or county would do fine with local advertising revenue. It's the fact these outlets have to send money upstream to the parent corporation that prevents the local media property from making money, or simply breaking even. These newspapers could survive if left to serve their markets as independent papers. The ones that could not survive might then merit public funding from a national tax base.

Also, it should concern us that a fair number of media jobs are union jobs. They pay a living wage, one presumes. At the least, the unions ensure that news workers have a seat at the table when these companies split any profit and make big decisions. There is a thirty year (at least) war on against unions in general and depressing wages in particular. Whatever policy we promote should not destroy the right of working people to a fair return for their efforts. As you can't create wealth without taxpayer funded infrastructure (which demands the wealthy repay that funding through taxation), you can't operate a company without workers.

The elephant is in the room in a lot of these discussions is monopoly power. Break up the monopolies (e.g. banks, media, cable, oil, whatever) and you'll go a long way to achieving your goals. While it's a great idea to do something along the BBC funding line, doing so without destroying then preventing media monopolies is, unfortunately, doomed to make the problem worse, not better. Rupert Murdoch is way too wealthy as it is to get a penny of public funding.


[ Parent ]
so I should be clear (4.00 / 1)
I'm not sure where I stand on their voucher idea.  That was sort of a new thing I haven't given much thought as mostly I've just been yelling that NPR/PBS need their funding at least tripled to make them into meaningful competitors to the current media giants.  I want to read more on how it works in some of the countries they cite in northern Europe to get a better sense.  My own fear is that 25% of the population just gives their vouchers to Newsmax and Fox News and makes them extra craptacular.  

But to the extent I am sympathetic to it (despite it being public money for private corporations) is that I think journalism is a market failure.  I don't think a significant number of organizations can make money employing people whose job it is to dig up stories of interest to society and its governance.  I agree with them that the days where that worked were an aberration of newsprint - and a confluence of forces that made it possible to sell lots of newspapers, and the need to put some reasonable quality stuff in them, in order to move all the ads they carry.  

Think of what happens if TPM breaks a big story today, they publish it, and within 30 minutes, the HuffPo, DailyKos, twitter and so on light up with links to this story.  But eventually the secondary retellings of the story synopsize enough about it that less readers need to even click on it.  So how does TPM make back its investment in the hours it took to make this story?  They likely can't.

It just isn't profitable to do investigative or local journalism.  At least not compared to following celebrities around to see if their dresses slip.  So breaking up the giants is important, but likely not sufficient to fix this.


[ Parent ]
So give the 5 global corporations more money... (0.00 / 0)
Like some kind of "market solution" will fix what the market itself broke...

And this tripe passes for a "progressive" blog?  No wonder there are only a handful of posts for each thread and that OL has to beg for money each time you visit the site.


[ Parent ]
So you think BP's diaster in the gulf is a "market failure" too? (0.00 / 0)
NPR/PBS are just government sponsored propaganda - and no, it is not at all left - its the same lies that are in the rest of the media.

You don't seem to remember that NPR lead the march to war in Iraq with the bogus WMD claims that Sadam was a direct threat to the US.

Sure - let's TRIPLE their budget so they can tell EVEN MORE LIES!


[ Parent ]
I expect stooooopid crap here, but... (1.33 / 3)
So the mainstream media that created the lies that started dur chimpfurher's endless wars in the middle east somehow have "vital importance"...

And today, they "catapult the propaganda" that the BP oil volcano is vastly smaller than the disaster it is...

Vitally important?!?!?!?!?!  

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

You are defending the "journalism" that sold America on that hopey-changey" thing, obamarahma, corporatist that BP and Goldman Sachs bought and paid for years ago....

The same media that told us dur chimpfurher won elections in 2000 and 2004, that having oil men in the White House was going to result in endless cheap gas (LOL), and that cheney and his gang of criminals were a "dream team"!

This is a satire piece, right?

Dude, you just ain't payin' attention.

Democracy with today's media is a complete sham and nothing in your post addresses the fundamental problem here - the lie that you were taught in school that journalism is a "profession" and is "objective".

This is what enables faux news to "balance" objective facts with lies.

You really don't get it - but then, most of the posts here are too bogus to read.


no one forces you to read here (0.00 / 0)
But if you're going to stay, obey the damn rule:  Be excellent to everyone.  If you can't do that, I'll be happy to show you the door.

[ Parent ]
Call the WAAAAAAABULANCE?!?!?!?!?!?!?!?!?! (0.00 / 0)
What's the matter, little guy?  People call you on a garbage post and you get upset?

[ Parent ]
Ok... (0.00 / 0)
Let me try posting like you:


So your idea for a society to inform itself on public affairs is just to leave it totally to the market and trust businesses to inform the public out of the goodness of their hearts?  BWAHAHAHAHAHAAHAHAHAHAHAHAHAHAHAHA (etc) Some "progressive" you are!  Trusting capitalism to prop up democracy!

Any idiot can post scornful shit like that, and play games with worst case scenarios and assumptions about motives or ideas not in evidence.  It takes work to actually understand what someone is arguing, and persuade them they're wrong.

I engaged with you above, but clearly it was a waste of time.  When asked for some semblance of a solution, all you did was repeat your characterization of this whole post as "give more money to the big 5 media corps."  In the only other thread you have participated here, your contribution was similarly to cast aspersions and play progressiver-than-thou games.

If you're willing to try and discuss things without pointless insults and childish taunts, you can email and request reinstatement.  If you think I have exceeded my authority, feel free to tell Chris, and see if he is more sympathetic.



[ Parent ]
Thanks (4.00 / 1)
Dealing with belligerent morons on the street is difficult enough. Dealing with them in a clean, well-lighted place like this is beyond annoying; it's downright destructive. Let them go look for trouble somewhere where they're more likely to find it.

[ Parent ]
I probably should add (4.00 / 1)
that there are two ideas buried in mark z's attitude which are worth addressing:

1) Whatever mechanism is used to fund meaningful journalism, he's right that it can't take the form of paying the usual suspects. The flies in that ointment would be at least as bad as those in our so-called health care reform legislation.

2) Our model of objective journalism is as defective as he says it is. I'm not sure that it makes a difference, except that the supposed lack of it probably shouldn't be used as a criterion for excluding publications from any sources of public funding that we do come up with.


[ Parent ]
funding (0.00 / 0)
As I've said elsewhere, my current favoured approach is just to give the CPB multiples of its current funding and provide its funding via a legislative formula so that it's not at the whim of each appropriations session.

However, that said, the voucher idea is not rendered a bad idea just because some of the money ends up with the usual suspects.  For one thing, they could be required to spend the money on newsrooms and journalism.

For another, even if giving them any money is harmful, that harm must be measured against the prospective good such a policy might entail, if it incented a lot more local journalism and the number of daily newspapers started to climb again, it might be worth it.  

Re: Objectivity.  Yeah, I avoided using the term and just left it with "journalism" because I wanted to avoid this fight.  I don't think this is such a problem for any particular idea for funding media.  So there's no perfect journalism.  Is that fatal to having public funding of it?  


[ Parent ]
uprating this (0.00 / 0)
because hiding it will mean non-trusted people (including mark z now) can't read this and decide if I acted reasonably.

[ Parent ]
Greed, a bad economy, and ... (4.00 / 1)
Much of the decline in journalism can be traced simply to Wall Street and greed.  When the Chandler family sold the LA Times it led to small cutbacks immediately.  When the economy went south the cutbacks were huge (largely due to loss of advertising revenue).  The liberal columnists were sacked en masse and replaced with the likes of Jonah Goldberg.  Actual reporters got the gate.

I can repeat this time after time.  Conservative ideologues otoh had very deep pockets.  The Washington Times had huge losses in good times and bad and printed only right wing blather.

I can repeat similar stories around the country.  New Jersey's premier paper, the Newark Star Ledger went from 21 reporters in Trenton (the state capital) to 3.  They were the leading proponent of Chris Christie for close to a decade before he was elected Governor.  The Chicago Tribune (for years an honest Republican paper) was squeezed.  Ditto with the Sun Times.  The NY Times admitted years ago that it tailors content to please advertisers (meaning way more coverage of the stock market and way less local news, sports,and investigative reporting).  It has become a feature laden $2 (in Jersey at least) paper that features article after article of non-news (stuff I had heard days or weeks earlier).  The Times is regularly scooped on NY City and NY state news by the Daily News.  It's embarrassing that its local news is mostly reduced to cultural coverage and the affairs of the rich.


Vouchers (4.00 / 2)
My own fear is that 25% of the population just gives their vouchers to Newsmax and Fox News and makes them extra craptacular.  

When I read this diary last night, I couldn't de-couple myself from my deep ambivalence with regard to vouchers to comment meaningfully.  I still can't for precisely the idea embedded in the quote I lifted from you, Daniel.

Vouchers were/are supposed to save education.  And, vouchers have been used in public housing (HUD Sec 8).  In theory they promote consumer choice and competition.  I haven't looked at the results of any formal analyses to see how well they've worked overall and in specific applications but, anecdotally, what I've heard and observed, is the results are mixed.

Vouchers might be the least worst of a whole host of poor choices, but I still cringe.  I'm guilty of not having a better idea, but fear that the dollars would concentrate strength for a Fox-type news outlet on the right, and be too diffused to offer any real help to outlets that are NotPre-ApprovedRight.


Yeah (4.00 / 1)
I'm not going to plant my flag on the vouchers idea.  The drum I am beating is "journalism needs public support" - the mechanism for doing so can take many forms.

For some of them, pages 42-44 of this excellent freepress report on the need for public support of journalism has a roundup of some other countries.  Savethenews has this which includes a section on how Sweden directly subsidizes newspapers, and this shows some of the downside of Sweden's policy, as an extremist right wing rag paper qualified for public money based on the hands-off nondiscriminatory criteria to qualify (circulation, price, nothing about editorial or content).

For too long, NPR and PBS have been allowed to sleepwalk into oblivion and as newspapers fail it's time to kickstart the discussion about what to do.  My own thinking is evolving on the subject, but the status quo is unacceptable and I think people like Kos who are triumphantilist about new media taking up the slack need counterweight from those alarmed at what they see.


[ Parent ]
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