- A campaign message built on hope? As Matt has noted, Howard Dean did exactly the same thing back in 2004. Hell, back in 1992, Bill Clinton's convention acceptance speech ended with the line "My fellow Americans, I end tonight where it all began for me- I still believe in a place called Hope."
- A campaign message built on change? Bill Clinton's first inaugural address used the word "change" 11 times. It was, in fact, the central theme of the speech.
- An army of small donors? Obama's numbers are certainly impressive on this front, but once again he wasn't the first. John Kerry had two million small donors in 2004. Howard Dean had bunch before him. Al Gore, Bill Bradley, John McCain, and Ralph Nader and all had a bunch back in 2000 before Dean. The numbers keep getting bigger, but it is a matter of degree, not a seismic paradigm shift.
- Obama doesn't call himself a liberal, but is still championing liberal ideas? I've heard that idea is every Democratic campaign since 1988. Dukakis refused to call himself a liberal. Clinton refused to do the same. So did Gore and Kerry. Hell, Howard Dean refused to call himself a liberal, and said that we should find non0ideological solutions to promises. This is an old refrain, and I have heard it many times before.
- We need to reach out across the aisle, and be bipartisan rather than partisan? I heard that as a campaign promise as recently as 2006 when the Democratic congressional leadership repeatedly promised to be "bipartisan" and reach out across the aisle once in the majority. In fact, I'm pretty sure that every single Democratic candidate for President in 2008 promised to do the same thing. Every Democratic candidate says this. Some Democrats might promise to fight corporations or other special interests, but every single major Democrat always promises to reach out across the aisle. And they do so in every single election.
- Attracting new voters to the party, or bringing old ones back? If I remember correctly, that was the entire purpose of the DLC when it was founded in the 1980's. Everyone promises to do that. If there is a difference, it has been that so far in the campaign, Obama has simply proven better at actually pulling it off.
Every single major Democratic candidate in the last twenty years has promised hope, called for change, eschewed ideological labels like "liberal," said s/he would reach out across the aisle, and talked of the need to bring new voters into the Democratic Party. Most of them have also had large small donor bases, with the overall totals increasing with new each campaign cycle. None of this is new, it is just very well executed. We have been hearing exactly the same refrains for at least two decades. It is possible we have been hearing these refrains for even longer than two decades, but the 1988 election was the first one to which I paid close attention (I was 14).
So there--I am now growing old and crotchety in public. I have heard this all before, and it doesn't strike me as new. It does strike me as well-executed, and Obama strikes me as a good delivery vessel. The small donor numbers are also very impressive and will probably reach record-breaking levels, but that does not make the concept revolutionary. Also, the "change" message was well-timed for this election cycle, given the extremely low right direction / wrong track numbers nationwide. Further, the low job approval rating that rank and file Democrats give to their own establishment leaders also helped Obama in an election where a Clinton was Obama's main opponent. It is all very well done, and the sign of an impressive, effective campaign operation. However, it is kind of grating to hear some of Obama's supporters, or even Obama himself, call these longstanding ideas new or revolutionary:
So I decided to try something new. I reached across the aisle to come up with a plan to raise our fuel standards that won support of lawmakers who had never supported raising fuel standards before.
Democrats are perpetually trying to reach out across the aisle in Congress. This idea is about as new as wearing flannel, listening to Nirvana, and hanging out in coffee houses. It doesn't necessarily mean that these are bad ideas, it just means that these ideas are not new. If Obama becomes the next President, it won't be because of original ideas, it will instead be because his campaign did a good job of executing on longstanding ones. |