|
Chris Bowers is feeling no bounce, so far. I tend to think there will be little to no O-bounce for the following reasons: 1. Unlike some previous years, the conventions are back-to-back and this will obscure or cancel out any bounce in the Democrats direction. 2. Giving the length/coverage of the Dem primaries and the lateness in the year of the convention, Obama is more of a known quantity than, say, Kerry was in 2004. John McCain was already a celebrity due to his POW status, his tenure in the Senate, his run in 2000 and his frequent appearances on SNL and the Tonight Show. Known candidates are less likely to "bounce." 3. Media coverage ain't what it used to be. The amount of airtime dedicated to convention coverage has declined over the last several decades. This reduces the possible bounce. 4. "Mass" Media ain't what it used to be (and maybe that's a good thing). Back before cable and the interweb a person looking to pass some time with media after dinner had few options. If it was convention season, guess what? You were watching the damn convention whether you wanted to or not because it was on all 4 of your stations. Today people who just want some after dinner entertainment have a thousand non-convention media choices. The result is fewer viewers. 5. The previous two points have resulted in, generally, smaller and small bounces according to this analysis by fladem. All that said there are some counter arguments: 1. Obama's speech on Thursday could draw big ratings and if he knocks it out of the park it could persuade some undecideds. 2. The ratings for the Republican convention will probably be a little lower because of the "cottage cheese in lime jello" reason. It depends in part on who McCain's VP is. But even Republicans are probably less interested in watching given what most perceive as the likely outcome. Add it all up and I expect only a return to Obama's summertime polling average lead....about 3-4 points. It may look like a bounce since some national polling shows a dead heat but I think of it more as the "true" state of the race. In November Obama will still have an enthusiasm edge I suspect and a turnout machine advantage as well. What kind of bounce do you expect?
|