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Yesterday afternoon I cautioned against the idea there would be a large sustained bounce for the Obama-Biden campaign because the attention immediately shifts to the Republicans with their VP announcement and convention and because the audiences for these events have shrunk significantly over the last few decades. I still think those reasons have merit and if, 10 days from now, you aren't seeing the Obama lead you expect, I think that will explain part of why. Nevertheless a few things have changed in the last 30 hours. 1. That was some speech by Obama tonight. We knew it would be good but that exceeded my expectations. 2. A reader alerted me yesterday to TV ratings which have been far higher that 2004. That year many stations chose not to air the convention on Tuesday night so only 5.9 million saw it. This year it was 26 million. Wednesday brought 24 million viewers, also a large increase over 2004. 3. Those increased viewers are significant just for the extra eyes and ears but they also heard from Hillary and Bill who strongly endorsed Obama and if even 1 or 2 percent of the electorate votes for Obama as a result (or even better switches from McCain) then the significance is magnified. 4. The big night is always Thursday and I expect 2008 will once again exceed 2004. Obama does have a lot very enthusiastic supporters and (hopefully) a significant number of undecided voters tuned in to help make a decision. 5. Hurricane Gustav. Oh the delicious irony. A hurricane bearing down on the gulf coast just as the Republican convention gets underway and on the 3-year anniversary of Katrina. I hope nobody gets hurt and New Orleans doesn't reflood but I hope it's a very near miss (and then fizzles). At any rate, if you thought the Republican mishandling of Katrina would go by unnoticed I think this makes that very unlikely. (Oh and memo to the Bush Administration: THERE'S A HURRICANE COMING! IT'S COMING AND YOU NOW HAVE ADVANCED WARNING! Get Dick Cheney to an undisclosed location immediately. Chickens.) All of this adds up, in my mind, to the potential for a real bounce. Before I saw things going back to the 3-4 point national lead Obama had for most of the summer. Now I expect that may go higher. The question will be, can the campaign sustain it?
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